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Mixpanel
Advanced User Analytics Simplified
4.6
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Mixpanel Reviews & Product Details

Mixpanel Overview
What is Mixpanel?

Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.

Company Mixpanel, Inc.
Year founded 2009
Company size 201-500 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
NS
Nilan Saha
Founder
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Ask Questions about Mixpanel
What Mixpanel is best for?
How does Mixpanel compare to Amplitude Analytics?
What are the pros and cons of Mixpanel?
Mixpanel Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Mixpanel Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Mixpanel Media
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Mixpanel Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 07, 2025
Mixpanel Logo
1,091 Mixpanel Reviews
4.6 out of 5
Enterprise (> 1000 emp.)
Oct 09, 2023
 Source
Overall Rating:
5.0
Sai Ganesh R. avatar
Sai Ganesh R.
Senior Marketing Executive
Share
"Amazing Analytics tool"
What do you like best about Mixpanel?

Mixpanel is an excellent tool that gives us insights about our product (both app as well as web). It helps us better understand our users by carefully identifying their behaviour through the means of conversion funnels, and retention cohorts. It helps us make our product more user friendly by bridging the gaps that we identify after analysing user segments.

What do you dislike about Mixpanel?

Their support team is not very proactive and usually takes more than 48 hours to reply which does not serve the purpose. Also, the tool is a bit complex to use and the onboarding videos are not of much help, they must give more self-help material for increased usability.

What problems is Mixpanel solving and how is that benefiting you?

I use MixPanel daily and several times a day majorly to see the event instrumentation by the data team and relevant events that can be used in Marketing Campaigns. Mixpanel helps us gauge important user metrics and also helps tweak user onboarding flow after analysing their journey and interaction with the app.

Small Business (50 or fewer emp.)
Sep 30, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very easy to use"
What do you like best about Mixpanel?

Compared to GA, reports are very user friendly

What do you dislike about Mixpanel?

Nothing so far but will update my comment if anything comes up :)

What problems is Mixpanel solving and how is that benefiting you?

We did not use GA very well and had to migrate due to new regulation

Small Business (50 or fewer emp.)
Sep 18, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent event reporting software at a fair and affordable price."
What do you like best about Mixpanel?

Simplicity of setup and reporting capabilities.

What do you dislike about Mixpanel?

I can't think of anything that I don't like about the software. It does everything I want and need it to.

What problems is Mixpanel solving and how is that benefiting you?

It allows me to view data and produce reports on in-app events. This is benefitting me by providing valuable insight into product usage that I'm not able to easily gather from Segment.

Mid Market (51-1000 emp.)
Sep 05, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Mixpanel helps in analysis of eacha nd every funnel step of an user"
What do you like best about Mixpanel?

Easy to use Creative data visualisation Multiple user segmentation Types of data visualisation Costing of the product

What do you dislike about Mixpanel?

Problem while Searching for particular user id Formula limitation while creating few views

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel helps us in understanding the each and every funnel step of an user end to end. It helps us find the steps that are underperforming for us and we can take better constructive decisions based on that.

Small Business (50 or fewer emp.)
Sep 01, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great value for money"
What do you like best about Mixpanel?

Reasonable price, great customer support

What do you dislike about Mixpanel?

Nothing to add for now. Some reports are a little slow, but makes sense due to the data to query.

What problems is Mixpanel solving and how is that benefiting you?

Checking specific usage of our Chrome Extension features

Small Business (50 or fewer emp.)
Sep 01, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best analytics tool"
What do you like best about Mixpanel?

Easy to use. Customizable. Nice UI & UX. Nice choices for deep analysis.

What do you dislike about Mixpanel?

More integrations should be made. More educational material should be created.

What problems is Mixpanel solving and how is that benefiting you?

Analytics needs.

Small Business (50 or fewer emp.)
Aug 23, 2023
 Source
Overall Rating:
5.0
CA
Christian A.
Marketing And Sales Director
Share
"Mixpanel - Simple access to my business analytics"
What do you like best about Mixpanel?

Seamless and intuitive experience for obtaining the data I need out of my SAAS Business Analytics.

What do you dislike about Mixpanel?

Uncapable of opening windows in new tabs.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel has helped us optimize our Customer Journey, LTV and CAC more precisely.

Mid Market (51-1000 emp.)
Aug 01, 2023
 Source
Overall Rating:
5.0
AK
Anurag K.
Business Analyst
Share
"Very smooth interface"
What do you like best about Mixpanel?

I loved the smooth interface and fast loading of the meta data on a particular account . Very nice navigation and color scheme of website .

What do you dislike about Mixpanel?

Sometimes I have to scroll down alot to find older logins for our website which consumes time .

What problems is Mixpanel solving and how is that benefiting you?

It solves the login details and tracks the activity on our website real time . Very helpful

Mid Market (51-1000 emp.)
Jul 26, 2023
 Source
Overall Rating:
5.0
Dan M. avatar
Dan M.
Founder
Share
"Mixpanel is a must have for Product Managers. It has been extremely helpful in my product analytics"
What do you like best about Mixpanel?

The funnel feature has been very helpful alongside alerts and daily digests

What do you dislike about Mixpanel?

Nothing to dislike about the product. It is quite useful

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel is solving the problem of understanding user conversion across product funnels. It helps figure out areas of improvement and existing issues

Small Business (50 or fewer emp.)
Jul 19, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The best analytics tool I've used"
What do you like best about Mixpanel?

The intuition of use when analyzing my product.

What do you dislike about Mixpanel?

Some core features are disabled for users even paying.

What problems is Mixpanel solving and how is that benefiting you?

Many product analytic tools offer extremely high price for early startup, but mixpanel offers very fair price and quite similar features with others.