Mixpanel Reviews: 4.6/5 — Highly Rated

Incredible interface with reliable data. Mixpanel helps me provide value for the company, even if I'm not a data analyst! I love the ease of creating cohorts. I can go anywhere with the available options, which means I can analyse and segment in a comprehensive way, enabling me to add a lot of value to my company and my peers!

I would love to see more AI and ML features to support my analysis. Also, a learning approach would be fantastic to have, as I'm not a data analyst, even though I'm able to use it in a relevant way

I use Mixpanel to create specific cohorts so I can send messages to the app's user when it matters the most with content that is relevant to them. It helps me to understand the context deeply.

Very easy to understand tool. Allows anyone to create reports, dashboard and insights within minutes! No need for prior analytics experience.

Uploads from CSV files for creating cohorts is not currently supported, which makes some cohort creation cumbersome.

Understanding overall business performance and in product user behaviour.

Mixpanel is flexible and well designed. We can view granular data and view in on many different charts.

It can be a little overwhelming at first and hard to navigate around to dashboards others have created.

It solves our need to see detailed product analytics. It's how our team can understand conversion rates across our various funnels.

The best part is the flexibility of integration. We are able to modify data attribution etc. in the software UI itself, without updating our code and publishing new releases. Previously generated data remains fully compatible with the new structure. This literally saved us a few times already. Apart from that, Mixpanel is full of is very dev friendly and a pleasure to work with.

We are fully satisfied with Mixpanel software. It does a great job for our product.

Mixpanel is enabling our analytics and marketing teams with all the necessary data and great insights. I believe such a tool is a must for any serious software product. And as a dev I deeply appreciate the time and care they put into their SDK, docs and Dashboard.

Mixpanel is a potent tool that, when used to its potential, could revolutionise your organisation's mindset. I love how I can slice data and create dashboards broken down with any custom property. I also like the fact that tracking can be done down to the nearest millisecond. It's extremely responsive and if you want scheduled reports, that is sorted to with the Email Digest feature.

Filters should be able to accept a larger array length

Funnel drops in specific user journeys are easily identifiable. I can visualise which entry point works better by breaking down conversions from the source. Clear visibility on a cohorts session story Page load times contrasted with impression/clicks ratios is a better indicator on what works on a page

The simplicity of Mixpanel to understand the user behaviour and insights from the event data is just fantastic. The power of creating multiple dashboards and constantly looking at all the funnels are great as well. We have got much better with data in the last 6 months as a team. It's like a go-to tool for our user insights.

I will not say dislike but having a feature of alert mechanism would definitely help. Some kind of Slack alerts or Emails when my funnel conversion drops by more than 5%.

Making my team more data-driven is one of the first priorities. I've asked my team to set up Mixpanel and now we always look for user insights, funnel conversion and entire behaviour before taking any product decision.

Just how easy it is to create graphs and Dashboards to portray data to other users in my business. The granularity is also incredibly valuable when investigating issues with users and being able to view each event with 30 different data fields per event to help see what's going on.

There are very few things I dislike about MixPanel. The only downside for me in my business is that we have separate platforms on separate projects, so it's tough to compare two platforms in Mix Panel itself.

I can efficiently show data in an easy-to-understand way to others in my business. The ability to track every event that is happening across all of my platforms and use that data in hundreds of ways

It's incredibly simple to use, especially for folks that are new to analytics tools altogether. The fact that I could build a funnel or map out our users' flows within seconds was deeply satisfying. The powerful filters and ability to integrate with any modern data stack are also particularly helpful. It's usually difficult to display data without confusing viewers however, Mixpanel's beautiful UI and scalable visuals make it easy to instantly gather insights and make data-informed decisions. Mixpanel's team was incredibly supportive during the implementation phase and organised several training sessions for our team, which set us up for success.

The site navigation could be better. Separately, there's a lot of upfront work that will be required by your engineers and data team to make Mixpanel work for your organisation.

As a product manager, Mixpanel helps me track real-time in-product interactions that are event-based so that our team is able to understand user behaviour and deeper-level interactions to inform our product decisions.

I have had an incredible experience with MixPanel this far. It provides an enriching and most detailed view of our user journeys and their behavior. I have used Google Analytics and other analytical tools but there's no match to the detail-oriented approach you could have with MixPanel. With event-based tracking, it helps us uncover the usage of various events and how this usage behavior differs between a power user and a normal user. It lets us assess retention and user stickiness by analyzing how often and many users come back over time.

We can not master use cases of MixPanel with minimal learning as it requires dedicated efforts and a sharp learning curve to become familiar with the features and navigation process. It would be super helpful if you could provide detailed documentation on how the features distinguish from each other.

MixPanel not only helps us correctly attribute conversions to their source but also lets us run a qualitative analysis between the acquisition sources and the conversion rates of these users across funnels. It allows us to bucket users based on custom properties to create business-specific groupings like session frequency greater than/less than or equal to a certain number. Using the existing custom properties, we can use formulas and do operations like multiplication/addition/division etc to compare unique user behaviors and gauge a user's journey from onboarding.

Ways to visualize the data, user cohorts, and super customizable dashboards.

The grouping feature needs a bit of rework, the product it seems was designed more for individual user-based tracking.

Keeping track of feature adoption. Discovering insights & patterns of product usage.

With Mixpanel, all the data you will need is at your fingertips!

There isn't anything I dislike at the moment

We're able to be more proactive with our CS strategy.

It helps to track the user events, which can be further used for analytics.

It does not work in real time - at time's there's a lag of 3-4 minutes

Analyzing user-generated data

It's usability for example you can create dashboards based on insights, funnels, retention and flows. There are also so many tools which allow you to segment the data to a granular level.

Depending on size of the dashboard it can sometimes take a while to load albeit I've learnt to just create smaller dashboards with only 7/8 tables.

It's really allowing me an easy and quick way to understand customer behaviour and identify problems without having to learn SQL or rely on my data analysis.

The speed of being able to generate insights from users' actions in your applications and website is astonishing. No need to bother engineers or analysts, just quickly use the insights or funnel reports to get the information you need in just a few clicks. I especially like the more advanced features such as signals and impact which are super powerful and quick when running regressions on your data.

I've used Mixpanel since 2016 and with every feature update and iteration, it's clear they've put a lot of thought into how to make it easier, faster and more delightful to use. If I had to pick something, I'd like the user permission roles to be more obvious as which role has the most access and which has the least. This would ensure I am super confident in granting my team the right access they need to accomplish their goals.

Allow product teams, designers, customer success managers, CX and engineers to quickly self-serve when monitoring how users are using our solution to accomplish their goals.

Mixpanel is easy to implement. I like the standard reports to get quick information and top-level metrics but like the API for integrations

Some of the groupings by date could be improved

Showing me customer usage so that I can target those customers who are not using the software for extra training.

Mixpanel is a very intuitive tool, it is a total breeze to use. Setting up reports and dashboards, based on all our data, have never been easier. I've been using Google Analytics for 15 years and I will never go back to GA.

Two months in using Mixpanel I have yet to find any downsides with it.

Mixpanel is integrated with Segment and by that we get to feed Mixpanel with all the data we have. Now we can build reports on whatever we choose and the insights we are able to get from it is just amazing.

The best part about Mixpanel for me is the ability to easily integrate into my website, and the other extension tools provided came in handy. Nevertheless, my best part of Mixpanel would be easy integrations. I also love the user interface which is very easy to use. There are no settings on Mixpanel which I've tried out so far that brought complications or were extremely difficult to use. Mixpanel is a really great tool.

Even though I use Mixpanel, many times I have to resort to other platforms to do analysis alongside, especially analysis for 3rd party applications we use alongside our platform. I'm hoping in the future Mixpanel can have enough integrations so I can move all my analysis there. At work, we are currently looking to move all measurements and dashboards to a single place, it would be great to have this possible through Mixpanel.

Mixpanel is our major analytics software, it helped us understand our users, and we were able to identify precise points (features) in our platform where users tend to get bored and drop off. We were able to also reach out to customers who had difficulties signing up, all these insights were possible through Mixpanel. Some time ago as well, we were able to identify potential partners who were coming to our platform. All in all, Mixpanel really helped to track our OKRs and effectively understand where we fell short

You get to know if the customer is active or not, so you can decide when to take action and contact this customers.

The search tool on the user's section sometimes fails, but that's not very bad

Helps me keep track of the customers activity

It is easy to use, even if you don't have developer's background. It helped me to recruit users for interviews, gather data to create hypothesis while doing product discovery and we use daily to check on our metrics.

If the people using it don't document the events properly, it is hard to discover what it is for and can become messy.

User recruiting, usage analysis, data for creating personas. Mixpanel is helping us to understand our user's behavior. We can also use one dashboard to study one type of user specifically, which makes it easier to test and validate.

The ability to track customer journeys is amazing. The product allows me to better understand user behavior. Further, I am also able to create funnels and reports which allow me to better communicate user behaviour to internal stakeholders

Nothing off the bat - however the reports do take a while to be loaded

Ability to understand user behavior Ability to communicate better to internal stakeholders

It can view the User's location. The upside is so much User info.

Not enough User information. No downside.

Being able to see what part of the app the customer may be stuck or having issues.

Easy to create powerful reports, love the option to preview number of events to feel confident in choosing the right event

can't change data type of properties when creating an aggregate

analyzing user's behavior in our product

Easy to use and helpful for pulling essential client usage data

Nothing comes to mind - could be easier to use in some instances, but it's pretty simple for the majority of my purposes.

Access to immense amount of user data that syncs quite seamlessly with our platform

Ability to visualise insights using funnels

Unable to use cohorts without being a premium member

Finding out drop-offs in a process, we have reduced the number of steps for a process based on Mixpanel insights

Documentation, customizability, organization and versatilitiy.

Requires a learning curve to ensure you organize it and manage it well, especially if a large team is going to use it.

Understanding how a product performs and learning about user behavior.

Mixpanel allows you to analyze your product and the way customers use it like no other analytics software out there and the best thing is it is so easy to use, you'll learn to use it within 15 days even if you are totally new to the product management or product analytics. Charts and graphs are so easy to read that Mixpanel will automatically train you on the various lingos used in the product analytics world such as funnels, retention, customer flow/journey, etc. One of the best features of Mixpanel is flows, this kind of tells you the opportunity cost involved when the customer takes a separate journey and how you can optimize your conversions properly based on the suggestions from the feature. If used properly, this one feature can alone change your product altogether

Mixpanel doesn't have the ability to allow you to communicate with your users. This is a serious roadblock, until 2021 December they had this feature and used to be super helpful if you had to send an SMS/PN to your users based on certain events they are triggering. Mixpanel sunsetted their entire customer engagement vertical starting Jan 2022. Post that you need to maintain two different apps, Mixpanel to understand your customers better because honestly there is no proper substitute for Mixpanel and another to communicate with them. This is both cumbersome in terms of the cost of managing two different services and in terms of keeping them in sync. You need to send the same event to mixpanel and the other service you are using. The second thing that's a bit complicated with Mixpanel is implementing it, even if you took the paid support from mixpanel from implementing it, it still takes a lot of time, and bandwidth and isn't very easy, especially if you are migrating from some other application.

Mixpanel allows analyzing your customer's journey while they use your app. It gives you a perspective about your product that you did not even know existed. It's one of the most evolved product analytics tools out there. It has benefited me immensely. I have created multiple dashboards for each of my customer journeys and my day starts with looking at them to identify any unusual patterns or trends. This helps us react as soon as any abnormality is identified and fix any critical bugs even before the customer reports it to us. After every feature is released, we analyze the impact of it and discoverability of it using Mixpanel event analytics or funnels. Within a month or so we know the full impact of the feature using mixpanel. Mixpanle has become so beneficial to us that in all our PRDs, product managers have to add a separate section for mixpanel tracking otherwise the PRD is never verified.

The ability to create funnels with minimal effort is amazing - it really speeds up our analytics efforts and allows us to understand customer journeys well

Not much to complain about - the product works well. One thing could be improved on is the time it takes for funnels and reports to load as it sometimes takes more than 30 seconds to load

Mixpanel allows us to understand our customer user journey better. It allows us to gain a view of what is working and not working, what features cause churn and how customers drop out of the journey

The implementation processes and also the documentation available to study

Maybe we can have more information to add about the company organization and not only the name

Understand my users behavaior

Cohort analysis and breakdowns on the mixpanel dashboard

The overall loading time even when I click on query-time sampling (on the dashboard), as well as in the 'users' tab. Sometimes the data loads too slowly

Analysing behavioural patterns of target audiences + matching intended audiences with actual audiences

It gives a detailed user activity to how the user entered the website to where is he going. It helps a lot in understanding the user journey so as to create better user experience

Nothing as yet, Ive been using Mixpanel for quite a long time now and it has given a proper user experience

It is helping me in tracking and knowing user journey which further allows me to take appropriate measures to fix the issues on website