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Mixpanel
Advanced User Analytics Simplified
4.6
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Mixpanel Reviews & Product Details

Mixpanel Overview
What is Mixpanel?

Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.

Company Mixpanel, Inc.
Year founded 2009
Company size 201-500 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
NS
Nilan Saha
Founder
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What Mixpanel is best for?
How does Mixpanel compare to Amplitude Analytics?
What are the pros and cons of Mixpanel?
Mixpanel Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Mixpanel Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Mixpanel Media
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Mixpanel Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 28, 2025
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1,091 Mixpanel Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
May 29, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Exemplary UX"
What do you like best about Mixpanel?

The UX. By far, it's been top-of-the-line. Crisp and to-the-point data. It's super easy to compare user flows and make critical decisions. Smooth animation transitions make the usage even better.

What do you dislike about Mixpanel?

Nothing. So far, everything that we need has been taken care of.

What problems is Mixpanel solving and how is that benefiting you?

Allows us to track specific campaigns as well as keep a tab on general usage trends.

Enterprise (> 1000 emp.)
May 29, 2023
 Source
Overall Rating:
5.0
VJ
Viral J.
Founder
Share
"Helping take data backed decision since last 2 years"
What do you like best about Mixpanel?

Speed and Scalability. Inspite of sending large amounts of data, the platform always allowed us to do all kinds of analytics at scale.

What do you dislike about Mixpanel?

Mixing of different kinds of reports and running complex queries.

What problems is Mixpanel solving and how is that benefiting you?

Analyse different parts of user journeys and help business take data backed decisions.

Mid Market (51-1000 emp.)
May 28, 2023
 Source
Overall Rating:
5.0
TN
Trang N.
Founder
Share
"Simple & effective analytics tool which can be used in enterprise."
What do you like best about Mixpanel?

The feature of Mixpanel is straightforward to understand a lot of data points. It helps us track our user activity daily, find insights, make reports and support our leader level to make the best decision. Mixpanel also offers a significant number of integrations with marketing tools, which increases the effectiveness of our company marketing campaigns, the exactness of user segmentation, so that increasing the user conversion rate.

What do you dislike about Mixpanel?

Mixpanel might be a little expensive for small and growing companies. The user interface can not be familiar to non-technical users, but it is still more beautiful than other software and has been improved over time with continuous updates.

What problems is Mixpanel solving and how is that benefiting you?

1. Help me a lot in tracking our customer/user behavior to increase the conversion rate and improve application features. 2. Help me understand our customers better to target the right audience in my marketing campaign. 3. All-in-one place to see the data summary and numbers that can help to make good decisions.

Mid Market (51-1000 emp.)
May 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The most intuitive data analysis platform for digital products"
What do you like best about Mixpanel?

I love the ease of use, their constant innovation, and the power of the tool. You can really dive deep and answer your own questions without needing an analyst. I also love that Mixpanel is constantly improving its interface and adding features. The dashboards are next level now. The new marketing analysis suite is also amazing!

What do you dislike about Mixpanel?

I wish the messages product wasn't being sunsetted. It's something I've relied on and used regularly, I love how deeply connected it was to the data in Mixpanel.

What problems is Mixpanel solving and how is that benefiting you?

I'm able to find leaky funnels, issues with engagement, retention, and even debug issues in production. I can understand what my users' behavior is. Mixpanel helps me understand our business and users' intent better. This helps me make decisions on where to invest and where ROI is positive.

Small Business (50 or fewer emp.)
May 28, 2023
 Source
Overall Rating:
5.0
SC
Stephanie C.
Founder
Share
"Easy to pick up, user friendly for not-so-code-savvy people"
What do you like best about Mixpanel?

The intuitive interface makes it so easy to learn and pleasing to look at. I appreciate that even the most tech-adverse in our company can build their own dashboards for any metrics they need.

What do you dislike about Mixpanel?

Nothing bad I can say I dislike about MIxpanel. Perhaps something to be improved is allowing reports to be grouped in Folders. We end up with so many after awhile it's hard to keep track of

What problems is Mixpanel solving and how is that benefiting you?

It helps us understand how users are interacting with our product, which pages can be improved, where the pain points are, and so much more. Most of all it makes it possible for all members of our team to view any metrics they want.

Small Business (50 or fewer emp.)
May 28, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome tool"
What do you like best about Mixpanel?

All the analytics capabilities, insights, reports

What do you dislike about Mixpanel?

Nothing really! Meets all the expectations

What problems is Mixpanel solving and how is that benefiting you?

Overview on how the app is doing.

Mid Market (51-1000 emp.)
May 27, 2023
 Source
Overall Rating:
5.0
MK
Maks K.
Founder
Share
"I've used Mixpanel on a daily basis for 3 years. I just works."
What do you like best about Mixpanel?

Mixpanel provides the tools to answer almost any queastion about our userbase and product adoption.

What do you dislike about Mixpanel?

I would add the abiluity to change the timeline to 'in the next X days since' event type.

What problems is Mixpanel solving and how is that benefiting you?

Amost any question we have about a particular app fieature or a group of users could be asnwered with Mixpanel.

Small Business (50 or fewer emp.)
May 27, 2023
 Source
Overall Rating:
5.0
MH
Matt H.
Founder
Share
"Mixpanel rocks. Simple"
What do you like best about Mixpanel?

It's easy to use, super powerful, and gives me insight into how users interact with our platform. As a founder, this is the dream.

What do you dislike about Mixpanel?

Absolutely nothing. It works like a dream. If I can't figure something out--rare--I contact Mixpanel and they help me out. I legitimately want to hire these folks.

What problems is Mixpanel solving and how is that benefiting you?

We need to see how users are using our platform. Our platform is a collaborative B2C SaaS, so this involves users + groups. Mixpanel gives us insane visibility.

Small Business (50 or fewer emp.)
May 26, 2023
 Source
Overall Rating:
5.0
XL
Xiang L.
Founder
Share
"Great Customer Support and A Powerful Tool"
What do you like best about Mixpanel?

Mixpanel has been an incredible asset for our business. Not only does it provide us with powerful analytics and insights, but their customer support is simply outstanding. Whenever we've had questions or needed assistance, their team has been prompt, knowledgeable, and incredibly helpful. Mixpanel is not only a powerful tool, but their commitment to excellent customer service sets them apart. Highly recommended!

What do you dislike about Mixpanel?

While Mixpanel has proven to be an invaluable tool for our business, there is one aspect that could be improved. Occasionally, navigating through the interface can feel a bit overwhelming due to the abundance of features and options available. Simplifying the user experience and streamlining the interface would greatly enhance usability. Nonetheless, this minor inconvenience does not diminish the overall value that Mixpanel brings to our analytics efforts.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel solves the problem of fragmented data by allowing us to fuse data from different channels into one unified platform. This capability is immensely beneficial as it enables us to cross-reference data and gain a comprehensive understanding of our users' journey. By having a centralized view of our users' interactions across various touchpoints, we can analyze their behavior, identify patterns, and make data-driven decisions to optimize our products and services. Mixpanel's ability to provide a holistic view of the user journey has greatly enhanced our understanding and engagement with our audience, leading to improved customer experiences and better business outcomes.

Mid Market (51-1000 emp.)
May 26, 2023
 Source
Overall Rating:
5.0
GA
Gasser A.
Founder
Share
"The Best Analytics Platform for Businesses That Want to Make Informed Decisions"
What do you like best about Mixpanel?

1. Real-time insights: Mixpanel provides real-time insights into your user behavior, so you can make changes to your product or marketing strategy as needed. 2. Customization: Mixpanel is highly customizable, so you can tailor it to the specific needs of your business. 3. Integrations: Mixpanel integrates with a wide range of other tools, so you can easily get the data you need from all of your sources. 4. Scalability: Mixpanel is scalable, so you can easily add more users and data as your business grows.

What do you dislike about Mixpanel?

My only concern is about the price as its freemium model is very good to give your business a good kickstart. But the price will grow exponentially as your app grows.

What problems is Mixpanel solving and how is that benefiting you?

1. Mixpanel helps me to identify that a certain feature was not being used by many users. I removed the feature and replaced it with a new feature that was more popular with users. This resulted in an increase in user engagement. 2. Mixpanel helps me to identify that a certain marketing campaign was not effective. I changed the campaign and saw an increase in sales. 3. Mixpanel helps me to identify that a certain group of users was having trouble using my product. I made changes to the product to make it easier for these users to use. This resulted in an increase in user satisfaction.