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Mixpanel
Advanced User Analytics Simplified
4.6
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Mixpanel Reviews & Product Details

Mixpanel Overview
What is Mixpanel?

Mixpanel is an analytics platform used by companies to improve user engagement and boost retention through features such as behavior tracking, funnel analysis, and A/B testing with the intent of streamlining the user experience.

Company Mixpanel, Inc.
Year founded 2009
Company size 201-500 employees
Headquarters San Francisco, CA, USA
Social Media
Managed by:
NS
Nilan Saha
Founder
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Ask Questions about Mixpanel
What Mixpanel is best for?
How does Mixpanel compare to Amplitude Analytics?
What are the pros and cons of Mixpanel?
Mixpanel Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Mixpanel Features
A/B Testing
API Access
Anomaly detection
Automated Insights
Behavioral Analytics
Churn Analysis
Cohort Analysis
Conversion Tracking
Cross-device Tracking
Custom Dashboards
Custom Event Creation
Data Import/Export
Data Visualization
Event Tracking
Funnel Analysis
Goal Tracking
Heatmaps
Integrations
Mobile Analytics
Multi-Channel Attribution
Predictive Analytics
Real-Time Analytics
Reporting and Data Export
Retention Analysis
SQL Querying
Segmentation
User Feedback Collection
User Journey Mapping
User Profiles
User Tracking
Mixpanel Media
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Mixpanel Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 22, 2025
Mixpanel Logo
1,091 Mixpanel Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Jul 26, 2022
 Source
Overall Rating:
5.0
SK
Sagar K.
Customer Support Agent
Share
"Mix Panel Review"
What do you like best about Mixpanel?

It has captured the logs which our PRS couldn't track.

What do you dislike about Mixpanel?

It doesn't show the device name and sometimes doesn't fetches the details at all. Seems like stores too much cache.

What problems is Mixpanel solving and how is that benefiting you?

Heart beat of participants for the Online program

Small Business (50 or fewer emp.)
Jul 25, 2022
 Source
Overall Rating:
5.0
MT
Mike T.
Head Of Product
Share
"Our go-to for product analytics"
What do you like best about Mixpanel?

Easy to learn and use by non-technical people, and easy to integrate for the engineers. We like the fact that we can also deep-dive into specific users/events to capture their user journey.

What do you dislike about Mixpanel?

Some parts of the report-building are powerful, which also means it can be quite tricky to learn. Need to allocate time to really learn about the feature. This is quite tricky for small organizations like ours that may not have dedicated Product Analysts.

What problems is Mixpanel solving and how is that benefiting you?

It helps us understand user behaviour on our app, allowing us to make data-driven decisions on parts of the app that work / doesn't work.

Mid Market (51-1000 emp.)
Jul 25, 2022
 Source
Overall Rating:
5.0
SA
Sitter A.
Product Analyst
Share
"Regular user"
What do you like best about Mixpanel?

Very easy to handle, too handy, huge range of charts, multiple charts in a single view, easy dashboards creating feature

What do you dislike about Mixpanel?

Way too expensive for smaller organization

What problems is Mixpanel solving and how is that benefiting you?

Solving all my data points requirements and it benefits me in a lot of ways

Mid Market (51-1000 emp.)
Jul 22, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great product for viewing metrics from your product"
What do you like best about Mixpanel?

Being able to view key events tracked on your product into Mixpanel. Being able to see metrics in charts. Being able to see cohorts of users. Given the insights to make decisions on how to improve your own product using the metrics provided.

What do you dislike about Mixpanel?

The product needs lots of onboarding and lots of explanation on how to use it. At times not very intuitive as it's so complex with what you can do with the tool.

What problems is Mixpanel solving and how is that benefiting you?

We can make improvements to our own product using the key metrics your product provides us. Easy to share the dashboards with other users who are involved in making decisions.

Small Business (50 or fewer emp.)
Jul 19, 2022
 Source
Overall Rating:
5.0
SM
Somil M.
Cto
Share
"Easiest analytics to use"
What do you like best about Mixpanel?

Chart analysis is phenonemenal. In-built properties are also great. Love how easy it is to see user journey. The interface is the best part to me. That's why I switched from Amplitude.

What do you dislike about Mixpanel?

SDK needs to improved. Currently using Rudderstack as a workaround. Nothing not realized as of now, fulfilling all requirements. Would like to see improvements in a lighter SDK.

What problems is Mixpanel solving and how is that benefiting you?

Gives me an in-depth analysis of my product and what features are being used most. User behaviour has become very easy to track. Business decision making has become easier.

Small Business (50 or fewer emp.)
Jul 14, 2022
 Source
Overall Rating:
5.0
SG
Srividya G.
Co Founder, Chief Marketing And Product Officer
Share
"Mixpanel makes it super intuitive and easy to keep track of your business"
What do you like best about Mixpanel?

Easy access, customizable insights, data

What do you dislike about Mixpanel?

Not much to complain, it is going well. Not encountered any issues with the data and insights or customizations.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel is helping us with product usage data, and retention. It is helping us track key metrics and specific action points on what we can do to improve. Very valuable.

Small Business (50 or fewer emp.)
Jul 13, 2022
 Source
Overall Rating:
5.0
SS
Sunny S.
Ceo
Share
"This tool is an eye opener"
What do you like best about Mixpanel?

We get real-time insights about who our customer is and what they are doing on the Interviewer.AI platform. This insight helps us make better product decisions.

What do you dislike about Mixpanel?

I wish we could slice and dice data more easily. Collated insights based on the type of audience personas instead of just filters to narrow down on the set of user behavior would be awesome.

What problems is Mixpanel solving and how is that benefiting you?

It's helping us dive deeper into our product and how it's being used. We determine the health of the product by user behavior. Any significant deviations are looked into to make additional upgrades.

Small Business (50 or fewer emp.)
Jul 13, 2022
 Source
Overall Rating:
5.0
AA
Alia A.
Cto
Share
"Mixpanel review"
What do you like best about Mixpanel?

Event Management, cohort grouping and persona inspection in usage

What do you dislike about Mixpanel?

The learning curve for new sales team members

What problems is Mixpanel solving and how is that benefiting you?

Product analysis and user adaptation

Mid Market (51-1000 emp.)
Jul 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Intuitive User Based Event Analytics for Product Managers"
What do you like best about Mixpanel?

Being able to set up events that correspond to actions that your users take has been a game-changer. Mixpanel has given us a real insight into actions that our users take and how they progress through their journeys in our application.

What do you dislike about Mixpanel?

The UI has a learning curve to it and can sometimes be frustrating. Once you understand the principles though you can quickly get answers to whatever questions you need to ask.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel allows you to understand actions that your users take in detail, it allows you to segment your user base in different ways that are extremely valuable. Creating cohorts of different user segments is a game changer.

Enterprise (> 1000 emp.)
Jun 26, 2022
 Source
Overall Rating:
5.0
TS
Tom S.
Product Manager
Share
"Mixpanel - amazing tool for analytics"
What do you like best about Mixpanel?

Definitely the visualizations - you can take the same data and visualize it in various ways very easily. When the visualization fits the data, extracting insights becomes much easier.

What do you dislike about Mixpanel?

I couldn't find a way to automatically exclude test users from my reports, so every time I manually cross off specific email domains and test environment URLs.

What problems is Mixpanel solving and how is that benefiting you?

Product analytics. It benefits me greatly by allowing me to gain insights from my app's usage data.