Wappalyzer Reviews & Product Details

Wappalyzer is quick and easy while effective in telling you just how someone has configured their website and their tech with just a simple plug-in. It gives an exhaustive list of the technologies it can find that are used by the company's website and offers surety ratings in case it isn't very sure about some of the ones it picked up.

So far I have been extremely satisfied with my experience using Wappalyzer and have not had any issues with using the platform.

I can see how my competitors or other companies have configured their website tech and it allows me to analyze gaps in my website's tech stack as well.

The ability to replicate successful websites and optimize traffic for your own website

Not a whole lot, good so far. Hopeful that they'll keep adding integrations.

Optimizing website to increase inbound traffic on our website

Easy of use, informativeness and excellent graphical presentation. Gives you all you need to know for penetration testing, almost like a passive scanner!

Nothing, everything is great, including the free option.

Passive pentesting reconnossaince and general target knowledge.

Great insight into potential leads. Easy to use.

Steep pricing. I would have liked to start with under 5,000 credits.

It's a great way to find potential leads for my marketing agency.

The filters that are available for creating lists, and an understanding of what the results will look like. This helps me determine if I have the correct criteria in place and I'm going to get the expected results that I'm looking for.

I wouldn't say this is a downside, but having to pay credits for a small amount of data/and small sample from the list is a lot. This is great competitive research and I would use it a lot more often if the price point wasn't so high. I think that Wappalyzer has a feature now that you can pay by credit so that it on a more need basis rather than signing up for an entire plan. I think that makes a lot more sense because I like to use this feature - but I definitely don't have a need for it all the time, its really just when I'm doing research.

They take the time out of competitor research that is often asked for by clients. I could go to each competitor's site and fill in the appropriate information that I am looking for manually and it could take me hours, or depending on how much data I need for the research I'm conducting it could take a few days. This takes that time out of the process and allows me to get a very usable and clean list that I can edit, optimize and gather insights from very quickly. You can't really put a price on the amount of time this can save.

Easy to use and data retrieval is very quick

uncertainty of accuracy of data but i guess that's same with all providers

accuracy tell me where my customers are

The dashboard is very easy to navigate. The indexing takes a reasonable time, the team is very responsive.

Nothing so far. I have not had any problem when using the product.

Finding qualified leads in no time..

I've been using Wappalyzer mostly for technology lookup and monitoring changes in the competitors' tech stacks. It's extremely fast and very useful in identifying missed opportunities and generating or filtering leads.

The keyword research tool is limited to industry-specific single keywords. It would be really beneficial if you could use it for long-tail keywords for companies operating in specific niches. Also, I feel that CRM integration should be included in the "pro" pricing plan

Helps with refining technographics to identify new leads and filter long lists of leads generated from other sources to match our ideal customer profile (ICP).

Straight forward easy to use platform, Also I like the pricing model where I can buy only credits I need

I haven't found any reasons to dislike it. I just log in, get what I need, and go

They curate data companies and the tech they use. It helps me study companies and the tech they use. Lots of use cases yet unexplored

The technology lookup tool is very efficient and useful and the support team is quick to answer any question

Not being able to pay by the credit anymore

Finding the CMS and ecommerce solution of websites

Easy to use and beautiful, the filter options are very good.

Maybe the loading times for the lead lists could be faster.

Market Research

UI is slick and it is easy to pull a list.

Some features are not intuitive, such as uploading a CSV of already downloaded lists. It hasn't worked for me. Web site traffic data could be more accurate.

Sourcing leads is a lot faster

Fast and accurate tool for enriching websites. I had a matching rate of over 85% of all uploaded websites. However, of the 85%, not every technology has been identified.

I had trouble uploading my csv, as something, I guess, my European formatting couldn't be read by the system. But Elbert changed it in the backend and reuploaded it! Very nice Service!

Problem: I didn´t know which technologies websites are using. Benefit: Got good insights about the used technologies + some business information.

I can easily see which eCommerce platform a brand is using. I can see also what other integrations they are using. We have an open API, but this helps highlight direct integrations we already have built out.

Nothing- It is straightforward & easy to use. You can also see what other plugins they are using on the website.

I can identify eCommerce platforms of prospects. That helps me position my pitch & know what value adds to focus on. I can also highlight ShipBob partners they are using- drives that ecosystem of partners all in one place.

Wappalyzer was very easy to use, and the info was generally accurate.

The amount of info available is minimal unless you pay to upgrade.

I was able to understand what my competitors were using on their websites and discover how certain digital experiences were created