ZoomInfo Reviews & Product Details

Zoom info has provided some of the best information I have seen throughout my career in software sales. I love being able to look into an organization and pinpoint who the best contacts are to get a deal done. Being able to see how a company is structured and seeing all the big players presents a very big opportunity since we are then able to see a good way to fast track a deal. Not only with that tool are we able to see how to get something moving quicker but we are also able to use the Intent and Scoops tool to give us additional data on how to best approach a company if they are looking into something specific or have had articles published recently that can give us another warm intro when reaching out to a cold prospect. Having mobile phones and emails has been without a doubt the reason I have hit my goals during this COVID pandemic as it has given me the right ways of reaching out directly to higher-ups and being able to address them without having to all through 5-10 people to find the right person I am supposed to talk too. Then being able to use those same tools i mentioned before to go wide on an account and create some groundswell. There is absolutely no way I would have hit my goal during this whole ordeal if I did not have Zoominfo in place.

One of the only few dislikes I have about zoom info is I work with companies doing billions of dollars of business. When a company like this does as much revenue as it does there are always going to be smaller companies under their umbrella. When I have targetted these companies and tried to gain insight into how they are operating I tend to see there is no info under the subsidiary but it is instead attached to the parent. This presents a hard issue since I am trying to target something specifically. There is a way around it by looking at the location of the employee but I feel there must be a simpler way to get to this information than the way I have been doing.

I have been able to solve getting a deal faster and looking into the right champions I am able to create at the companies I am targeting. This process was a lot harder in the past and much more time-consuming. Being able to leverage Zoom Info this way has been invaluable since I am able to really get down to the point instead of wasting valuable time maneuvering through a bunch of people. I have realized a tool like this is absolutely crucial in my line of work and am glad we were able to adopt it sooner than we thought. I have no doubt the rest of the team feels the same way since we are now able to gather more momentum with companies.

It fills the gap between public information (general phone number) and Linkedin (lack of direct phone numbers), contact info is accurate (75% I'd say based on my experience). So it has facilitated being able to reach more contacts in a shorter time.

Their pricing tiers and access limitations, they charge a lot for contacts they get for free essentially. But you pay for the convenience and for the time savings, and for increasing your potential for sales.

Having access to contacts that otherwise we didn't have access to, and also being able to contact people during the pandemic.

ZoomInfo is an intuitive, easy to use prospecting database full of all the missing information that common lists lack. Mobile numbers, direct dials, business and supplementary email addresses, and even information like direct office locations. The level of granularity and accuracy on ZoomInfo is unmatched by their competition. ZoomInfo is to data providers as SalesForce is to CRMs, the best of the best. ZoomInfo's ListMatch functionality is also extremely powerful for creating account-based marketing campaigns and filling in missing data in my prospecting database. Their Intent and Scoops data for buyer intent and market research is fast, accurate, and extremely helpful for gaining a quick understanding of my prospect's business priorities. One of my favorite features is their organizational charts - they somehow figure out who reports to who, making finding additional stakeholders and engaging a prospect's sphere of influence a lot faster and simpler. Also - their super easy integration with the leading CRMs makes ZoomInfo the number one choice for most companies.

ZoomInfo is expensive, and even though I think it is well worth the price, it is cost-prohibitive to a lot of startups and small businesses. I will give them props for segmenting their product well, allowing those with smaller budgets to still get some of the benefits I talked about. While you'll be missing a few of the top features like intent data and scoops, you'll still get access to their prospecting database and super easy integrations with CRMs.

I use ZoomInfo to find accurate business emails, direct dials, and other company information like revenue (even for private companies - very helpful) to help me prioritize my prospecting efforts. Additionally, ZoomInfo's ListMatch functionality enables me to create custom, account-based marketing campaigns with more data, faster, than I would have been able to do otherwise.

I love that I am able to see the scoops about a company. I literally drop a bomb from the scoops and listen to the amazement in their voices. I love that I have access to see the current employees of a company and have access to their emails and direct lines. I makes it easy for me to target them and cold call/email them. I also love that I can gain access to their current technologies they are using within their organization.

Sometimes the revenue is not always accurate and up to date.

I am creating all my leads through ZoomInfo. The benefits have been saved time immensely. Time for me is money. It allows me to

ZI Interface is very user friendly, anyone can learn navigation so quickly One more thing which I really like is we can track which company is visiting our website anonymously by using Websights feature

I don't think so there is anything to dislike, ZoomInfo is great platform to source personas contacts which are actually required

1.By using Intent data we can track people who are looking for solutions or performing any activity related to our products, so we can understand their pain points and target them before they reach out to us 2.We can source prospects or contacts from ZoomInfo by using our required Personas titles, we can select only those titles in ZI which we wanted to target. 3.Many times it happens our contacts becomes old and data which we are having is with old organisation, by using enhance feature we can actually enhance the contacts details with current updated contact details 4. We can also fetch Account information from ZoomInfo directly like Industry, Employee size and revenue which makes our life easy and time saving

I love mobile numbers. Most of the time I'm able to connect with Prospects on their cell phones which allows me to communicate with them on a more personal level.

I can only export 25 leads at a time into Salesforce.

Most of my target audience has filters to prevent emails from hitting hitting inboxes. ZoomInfo DiscoverOrg gives me direct phone numbers and mobile phone numbers as well so I can call and leave voicemails to gain traction with potential clients.

ZoomInfo Powered by DiscoverOrg is my ultimate source for my prospecting . What I love the most is that after applying filter for your target result, you do mass export to the CR, of my organization and easily manage the task! Couldn't imagine my daily work without such awesome tool! Also, being able to capture their mobile number sometimes is really great since it will help me reach the lead faster.

If Zoominfo will make more update for the database, it would really be great! Sometimes, I find the information in the database outdated compared to LinkedIn profile of the leads.

One of the challenges that I used to encounter is running out of quality leads, with the mass export capability of this product, it will never be a problem anymore! Also, sometime, they will not respond to your email nor to your office call, having their mobile number sometime is really a great way to increase the possibility of being able to reach the lead at no time. This product is really a game changer to increase your activities for prospecting while saving the time.

I have been using ZoomInfo since the legacy platform. Upgraded earlier this year. User Interface is very friendly. Contacts are accurate and very useful to our selling team. Like the updated search parameters and new features such as scoops, which can be used to give you alerts on happenings within your watched companies.

My only complaint is I wish that I would be able to export a limit of 1 or so individual contacts from each location if a company has multiple locations. So many times I've had to go one by one and find an individual at each location. Luckily, in the new platform their locations and hierarchy feature make this much less painful than in the legacy program.

Finding the decision makers has been made much easier. Sellers have been able to get a foot in the door, contact data is much more correct. Our campaigns have had more engagement and delivery.

Easy way to pinpoint the correct person to contact

sometimes the amount of data is overwhelming

The problem with cold calling is getting to the right person in the least amount of attempts. Using ZoomInfo gets you to the right person

Being able to reach out to new companies that we couldn't have before.

Some companies are missing from their database or are missing contact information.

ZoomInfo helps us unlock so many more opportunities to establish business relationships with other companies that we could never have done before.

The accuracy of the information needed to be successful.

The Covid 19 pandemic has made it difficult to keep up with the corporate changes occuring almost daily.

Prospective account information and accuracy makes our ability to have more contacts in the right positions to reach out to.

I like that ZoomInfo has an extensive resource of contacts and companies. You can find almost any business or anyone. I do sales internationally and I am able to find contacts worldwide. I really enjoy the filters which also make lead mining possible! And being able to then export that information straight into my CRM is next level. I love the technologies function as it makes my outreach very relevant. I also quite like the organization tab which shows me reporting lines.

Sometimes the contacts are not the most up to date. I always double check a contact against LinkedIn. I also find that sometimes I’m looking for a contact in Spain for example, I’m given their direct number and the number of the HQ in the US but I am not able to easily get their Spanish companies number.

Sales outreach is much easier than the old days! That’s for sure! Our sales numbers are up! - lead mining is now possible and very efficient - data capturing time has reduced significantly by being able to export a contact. Zoominfo also checks with your CRM if the lead already exists which is great. - you are given many options of contacts in similar roles - I especially enjoy the technologies function as it makes my outreach more relevant. Zoominfo helps narrow down the correct companies to target by supplying information which isn’t easily accessible elsewhere (which technologies they use, what is the revenue, what are the scoops and what is the intent of the company)

I absolutely love the Intent feature and scoops. finding emails and contact numbers for the prospective companies has become so much easier and simpler.

The profiles of some contacts have not been updated, and you can come across employees that have left that specific company already

I am able to see exactly what companies are searching for and what their funding level is like. Hence I know which companies are currently best to reach out to

I use Zoominfo for everything from pre-call planning to account strategy to QBR's. It is a very feature-rich tool that I use on a daily basis. I will definitely request it at any company I go to in the future.

Because it is a very feature-rich tool, there is a bit of a learning curve. You just have to be patient and make sure that you take the time to learn how to use it properly. I am always learning new things. One other thing is that it does tend to be slightly less accurate with smaller companies.

I am able to quickly get up to speed on an account. I can also get a lot of insights into companies that I am prospecting into as I am in sales. It has a ton of detail. Everything from the company org chart, to tools that they use.

The most helpful thing about Zoominfo is the ability to reach contact information easily and expect accurate results. I am also able to see intent for the purchase of my product and insiders scoops to understand the companies I prospect.

Nothing I dislike, but if I could suggest something to the users is to receive a Zoominfo Certification as I believe it's the best training provided on this platform. Otherwise, without proper training, this platform can seem too robust to the average user and you may go on using it without knowing all that it can provide.

Benefits include being able to reach out to anyone at any company, understanding what the companies I prospect are looking for, and seeing target decision-makers. Problems solved by Zoominfo include the ability to see who I need to reach out to and understand their needs before jumping on the phone with them.