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Google Analytics
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Google Analytics Categories on Findstack
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Features
Performance and Reliability
Segmentation
Social Engagement
Sessions - Digital Analytics
Entry and Exit Pages
Standard Event Tracking
Retention
Return
Trending
Mobile Reporting
Custom Reports and Dashboards
User Data
Site Search Reporting
Google Analytics Media
Google Analytics 0
Google Analytics 1
Google Analytics 2
Google Analytics 3
Google Analytics 4
Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 20, 2024
Google Analytics logo
6,280 Google Analytics Reviews
4.5 out of 5
Enterprise (> 1000 emp.)
Jul 11, 2023
 Source
Overall Rating:
5.0
Khushi A. avatar
Khushi A.
Full Stack Developer
Share
"Unleashing Data Potential with Google Analytics"
What do you like best about Google Analytics?

Google Analytics has unlocked the true potential of our data-driven decision-making processes. Its comprehensive reporting capabilities provide invaluable insights into our online performance. We appreciate the ability to delve deep into the data, extracting meaningful patterns and trends that guide our strategies and optimizations.

What do you dislike about Google Analytics?

While Google Analytics is a powerful tool, the learning curve can be steep, especially for those new to data analytics. Navigating the platform and understanding its full range of features and functionalities can require some initial effort. However, with time and exploration, the tool becomes an indispensable asset.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics effectively addresses the challenge of measuring and analyzing our online presence. By centralizing data from various channels, we can gain a holistic view of our marketing efforts. This enables us to assess the performance of different campaigns, identify strengths and weaknesses, and make data-backed decisions for continuous improvement. Furthermore, Google Analytics offers robust segmentation and audience insights, allowing us to effectively understand and target specific user groups. By harnessing this information, we can optimize our marketing strategies, personalize user experiences, and drive higher engagement and conversion rates. Overall, Google Analytics empowers us to unlock the hidden potential within our data, paving the way for informed decision-making and strategic optimizations that positively impact our online business.

Small Business (50 or fewer emp.)
Jul 06, 2023
 Source
Overall Rating:
5.0
BN
Boss N.
Marketing Operations Support
Share
"Google Analytics, my data's best friend"
What do you like best about Google Analytics?

You get to track all your websites and affiliated page in one application. it covers all the aspects that I need to see what I happening in them

What do you dislike about Google Analytics?

Nothing much, the stats are good and everything about it is awesome.

What problems is Google Analytics solving and how is that benefiting you?

Data Analytics SEM Keywords analysis

Mid Market (51-1000 emp.)
Jul 04, 2023
 Source
Overall Rating:
5.0
AG
Akshay G.
Growth Analayst
Share
"Google analytics review"
What do you like best about Google Analytics?

Using for more than a year, Great helpful to capture all ad platform data. Cam map everything from Google and Fb dashboard

What do you dislike about Google Analytics?

GA4 has some issues with google ad ID, cant find data by ad id

What problems is Google Analytics solving and how is that benefiting you?

Can really rely on the data that gets fetched from ad platform

Mid Market (51-1000 emp.)
Jun 21, 2023
 Source
Overall Rating:
5.0
AS
Ayush S.
Share
"Best Web Scraping Tool There Is"
What do you like best about Google Analytics?

1. Comprehensive Web Tracking Capabilities 2. Integration With Other Tools, Especially Other Google Tools Like BQ. 3. Powerful Features, even in Free Version 4. Great Flexibility in Customization.

What do you dislike about Google Analytics?

1. Users have often reported Data Privacy Concerns on Blogs 2. Security Implementation using Authentication Tokens is a real pain to implement. 3. Very Complex for immediate beginners.

What problems is Google Analytics solving and how is that benefiting you?

The biggest problem that Google Analytics is solving is Web Data Scraping and powerful integration of the traffic metadata with other tools, especially Big Query. We can set custom dimensions, goals and segments to track only the metrics required by our business.

Mid Market (51-1000 emp.)
Jun 19, 2023
 Source
Overall Rating:
5.0
Natalie P. avatar
Natalie P.
Head Of Marketing And Public Relations
Share
"Not so easy, but very useful"
What do you like best about Google Analytics?

You just can not live without it. Literally. I don't think there is any chance to work without it. Sometimes I hate but. But it is the most useful free service for analysis.

What do you dislike about Google Analytics?

Support may be better, for sure. Also, it is not so easy to implement it by yourself. They said it's easy to do with no assistance – it is not true. However, I recommend it. Also, switching to GA4 is going to so nice.

What problems is Google Analytics solving and how is that benefiting you?

Free analytical tools. The most useful in the market for free.

Small Business (50 or fewer emp.)
Jun 15, 2023
 Source
Overall Rating:
5.0
Mario C. avatar
Mario C.
Diseñador Web
Share
"Herramienta perfecta para conseguir métricas de SEO y trafico web"
What do you like best about Google Analytics?

Me encanta todos los datos que te proporciona, sobretodo las de usuarios, horas mas visitadas, url que mas ve la gente... Estos datos son luego super utiles para plantear nuevas estrategias en cuanto a contenido a crear y urls a optimizar. Los usuarios a tiempo real es lo mejor, sobretodo cuando haces un lanzmiento y quieres ver al momento como esta yendo.

What do you dislike about Google Analytics?

No tengo nada malo que decir. A veces puede parecer que no le estas sacando todo el rendimiento, de la cantidad de herramientas que posee, pero supongo que eso es un cumplido, no una queja.

What problems is Google Analytics solving and how is that benefiting you?

Me da una imagen de como esta yendo mi web, el volumen de busquedas, los dias mejores y peores. COn esos datos puedo optimizar mejores estrategias SEO y de Contenido. Si no tuviera esta herramienta, estaria ciego y podria estar publicando contenido irrelevante sin saberlo.

Small Business (50 or fewer emp.)
Jun 13, 2023
 Source
Overall Rating:
5.0
Jayendra S. avatar
Jayendra S.
Remote Digital Marketing Manager
Share
"Excellent Web Analytics Tool by Google"
What do you like best about Google Analytics?

It is one of the best ever web analytics tool developed by google to track the user activiteis, and monitor the different traffic sources together. It offer many features in Free Standard version as compared to Adobe Analytics

What do you dislike about Google Analytics?

Data is not that much real time but accurate. It takes time of atleast 10 hours to 20 hours to record the data in standard version as compared to its 360 version.

What problems is Google Analytics solving and how is that benefiting you?

It help to track user activities, their traffic sources, and also the total number of coversions done in a particular date range. overall its awesome tool for all kind of businesses

Mid Market (51-1000 emp.)
Jun 08, 2023
 Source
Overall Rating:
5.0
SS
Stephen S.
Share
"Google Analytics: Get Detailed Insight of Visitors"
What do you like best about Google Analytics?

I like the best about Google Analytics is its comprehensive reporting capabilities. It provides me with detailed insights into of my website it gives the report of visitor demographics, traffic sources, and user behavior. Its dashboard is user friendly and easy to use. The best part is I can integrate multiple website and track the report with just one google account. Easy to implement code in website.

What do you dislike about Google Analytics?

I have been using this from past 3 years but still not able to explore all the fetures. I have not encountered with any issue till now.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics has played a crucial role in solving problems in my business by providing actionable insights into my website's performance. It has helped me identify areas for improvement, such as pages with high bounce rates or poorly performing marketing campaigns. By analyzing the data provided by Google Analytics, I have been able to optimize my website's user experience, target the right audience, and refine my marketing strategies.

Mid Market (51-1000 emp.)
Jun 07, 2023
 Source
Overall Rating:
5.0
SP
Sakshi P.
Share
"Best Analytics Tool"
What do you like best about Google Analytics?

All channels data at one place, close to accurate data

What do you dislike about Google Analytics?

Nothing to dislike as of now, so far so good

What problems is Google Analytics solving and how is that benefiting you?

All metrics can be seen at one place for various channels

Mid Market (51-1000 emp.)
Jun 07, 2023
 Source
Overall Rating:
5.0
AA
Arpit A.
Share
"Free and easy to use tool"
What do you like best about Google Analytics?

Google Analytics is primarily used to collect and analyze data about website traffic and user interactions. It provides valuable insights into how users find and navigate a website, which pages they visit, how long they stay, and much more.

What do you dislike about Google Analytics?

It's worth noting that Google regularly updates and enhances Google Analytics

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics integration with other Google products, such as Google Ads, Google Search Console, and Google Tag Manager, provide us a comprehensive view of my brand online presence and marketing efforts.

Small Business (50 or fewer emp.)
Jun 05, 2023
 Source
Overall Rating:
5.0
CG
Craig G.
Share
"Great Integrations"
What do you like best about Google Analytics?

It's the ease of use, especially when integrating the platform with other software such as Google Ads, SEO, and even Display programs to provide a succinct snapshot of multiple channels in one.

What do you dislike about Google Analytics?

With the changeover to GA4, it will take a bit of time to re-learn where all the standard features are again as well as what and where the newer features are and what they can do.

What problems is Google Analytics solving and how is that benefiting you?

Succint summary of data from multiple channels such as paid media (Google Ads), paid social (Facebook, Twitter, and Instagram), Email (MailChimp) in one platform so it is easy to view and report on.

Mid Market (51-1000 emp.)
Jun 02, 2023
 Source
Overall Rating:
5.0
RUPAL G. avatar
Rupal G.
Performance Marketing
Share
"best tracking tool for the brands so far"
What do you like best about Google Analytics?

gives you the best analysis about the business products, revenue, leads.

What do you dislike about Google Analytics?

Monthly and yearly report viewing can be more better

What problems is Google Analytics solving and how is that benefiting you?

Best analysis of sales and revenue

Mid Market (51-1000 emp.)
Jun 02, 2023
 Source
Overall Rating:
5.0
Sarah M. avatar
Sarah M.
Digital Marketing Specialist
Share
"So easy for analytics"
What do you like best about Google Analytics?

Google analytics breaks down key performance indicators to make analyzing your data easier. You can take a deep dive into page performance and see what's really working.

What do you dislike about Google Analytics?

some of the titles are difficult to understand and it's not always the easiest to navigate around in. I sometimes find myself googling terms to understand what they mean.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is allowing us to understand where key traffic is being driven from and what efforts we're making to make that happen. it's easier to understand the fruit of our labor.

Mid Market (51-1000 emp.)
Jun 01, 2023
 Source
Overall Rating:
5.0
VK
V Ravi K.
Share
"Analytics made easy"
What do you like best about Google Analytics?

The detailed demographics which is provided by GA is very useful and we can funnel down our audience easily.

What do you dislike about Google Analytics?

UI is slightly boring and the sync time and processing data time.

What problems is Google Analytics solving and how is that benefiting you?

It helps me for analysing the path of audience and I can further improve my marketing stratergy.

Mid Market (51-1000 emp.)
May 31, 2023
 Source
Overall Rating:
5.0
Yuvraj R. avatar
Yuvraj R.
Senior Video Editor
Share
"Great tool for getting wide range of reports and insights based on the data I collect."
What do you like best about Google Analytics?

Google Analytics offers various customisation options. I can create custom reports, set up filters to exclude specific traffic sources or IP addresses, create custom dimensions and metrics to track detailed data, and even integrate additional tools. This is the best thing about this tool.

What do you dislike about Google Analytics?

Though this tool provides me with immense support and features, It is hard to learn Google Analytics. It can be complex and overwhelming for new users to understand and start with the tool.

What problems is Google Analytics solving and how is that benefiting you?

I can integrate Google Analytics with other Google products, helping me gain more comprehensive insights into my online presence. Plus, many more aspects of this are benefiting me in different ways, like create custom dimensions and metrics to track specific data and even integrating additional tools and plugins for enhanced tracking and analysis