Google Analytics Reviews & Product Details

The best thing about Google Analytics is that it’s free. It collects data, processes it and reports for you all in the background. You simply need to copy the code and paste it on to your website so that Google Analytics can capture data from your website and create reports. It saves you time and you get immediate access to analytics. However, you can also create your own customized report with drag and drop interface. It can be easily integrated with other tools like AdWords and other platforms. It helps you identify visitors’ behavior on your website and internal searches made on your website by visitors. You can also identify the time visitors are spending on different pages and from which page they bouncing back. You get to know of demographics. You can identify the audience on the basis of age, gender and location.

Social media conversion tracking is not much reliable and the actual data isn’t available real-time. It is quite difficult for a beginner to fully understand and use all features of Google Analytics.

The best thing is that you can identify which social platform you are getting the most traffic from. So, it helps you decide on the best social media to invest in.

The tools allow clear analysis and the ability review the current health of your site and success of events. With each update, the tools seem to become more powerful and provide insight for the developer / business owner the ability to fine tune your online presence. Overall one of the best software tools available.

Our biggest concern currently has been locating GTIN numbers. Even suppliers are struggling to match this new criteria. Also our current template with Maropost doesn't marry up nicely with the analytics format. Something that needs some attention.

It has been an invaluable tool in making the business more visible online. I do not believe you could be in business without it.

I appreciate how Google Analytics provides comprehensive insights into website traffic and user behavior, making it easy to track performance. The most helpful aspect is its user-friendly interface, though at times, the learning curve for interpreting certain data can be a bit challenging.

Everyhing is okay, nothing can say negative to it.

Google Analytics solves the challenge of understanding website performance by offering detailed insights into user behavior, traffic sources, and engagement metrics.

The richness of data and events captured provides a complete story of users of the websites and apps. It's easy integration out of the box solves 90% of business requirements esp. if you're using standard website/e-commerce hosting platforms

Frequent UI changes with GA4 dashboards make navigation a bit tedious.

As an online business, knowing what appeals to your users is important. Google Analytics allows in-depth capture of all the important events for business, segregates users based on specific behaviour and helps analyzing the patterns.

The best thing is that you can check whether customer is using mobile or desktop, Customer location country,, platform, bounce rate, sessions on the webpage, where the traffic coming from on the website, etc.

Nothing to dislike about google analytics. This is one of the best marketing tool in the market available, specially for Digital Marketing which is the trend of marketing nowadays.

Google analytic provides the complete data regarding the customer behaviour, his journey on the website. Customer is completing your set goal or not, and many other benificial information.

The depth of analytics provided is simply mind-blowing. From the user-purchase journey to user acquisition, the quality of data is really useful for analyzing, understanding and improving e-commerce campaigns. Best of all, the real-time user preview.

G4A at first was a bit confusing, but after following a training course, we were able to use it to its full capabilities. I have no dislike as such at this moment.

Google Analytics helps us benchmark and analyze our website visits and see if we are meeting our goals in terms of traffic and sales. The reporting features are perfect.

Google analytics presents detailed reports with customisable visualisations More important is it provide audience analysis including thorough demographics and behavior research that can further help in making targeted strategies, improving user engagement and overall performance for websites.

For me this is the best tool I used so far for analytics

It helps track website performance, user's behavior and provide marketing insights.

Google Analytics are its comprehensive data, customization options, real time trackig, intergration with google products, e-commerce and event tracking, audience insights, and its free version.

There is no dislike comments on google analytics, But it's very toguh for freshers. All these connepts are for experts.

About the customer journey, where he land where bounce back.

I love to use google analytics for most of the things such as conversion tracking, remarketing lists creation, realtime website traffic tracking, funnel visulizaition and much more. I can also track user behavior and user journey through google analytics. It's easy to integtate google analytics with many other tools through google tag manager.

Google has improved the analytics a lot, many new versions has come in couple of years and continuous changes have been done. From a user prospectives, I don't like some of the changes google had done in the interface but overall it'f fine.

Google analytics is one of the must have tool for any digital advertiser. I am using google analyitcs since I've started working in this industry. Conversion tracking, user behavior tracking, segmentation, funnel visualization, remarketing and real time traffic monitoring are some of the basic requirements to run the ad campaings and generate the revenue. And google analytics is solving most of them for us.

The best part about GA is that I can analyze traffic very deeply. Like from where the user is coming, user journey, session duration etc. I can also connect search console and check that from which search query the users are coming and for which keywords my pages are ranking. It helps me optimize my website and get more traffic and grow my revenue. I use it regularly for my own and my client's websites.

It has been a little bit difficult to use after the upgrade to GA4.

Overall, it helps me to understand my website traffic better and improve my digital marketing strategy according to this. Specially, I use it to measure the website traffic, its source, medium and revenue details.

Get to know about the key metrics of our users and use the data points for the analysis to deliver best to our users.

At times I see latency issue, apart from this everything seems to be okay.

I would say, it is helping me a lot in analysing the user funnel starting from the journey to the end conversion.

The real-time analytics feature is a standout, providing instant data about current site visitors. This immediacy is crucial for responding to trends as they happen. Additionally, the integration with other Google services, like AdWords and Search Console, creates a seamless experience for managing various aspects of digital marketing. Integrating Google Search Console with Google Analytics offers invaluable insights by combining search performance data with user behavior analytics, enhancing the understanding of how search traffic contributes to overall website engagement.

Google Analytics is not without its challenges. The learning curve can be steep for beginners, with its complex interface and multitude of features potentially overwhelming new users. This complexity sometimes leads to difficulties in finding specific data or setting up custom reports. Another downside is the reliance on cookies and JavaScript, which can limit tracking accuracy due to browser restrictions or user privacy settings. With increasing concerns over data privacy and the rise of ad blockers, some data might not be fully captured, leading to gaps in analytics.

It solves the problem of gathering and interpreting web traffic data, providing valuable insights into user behavior, website performance, and the effectiveness of marketing campaigns. This benefits users by enabling data-driven decision-making, enhancing marketing strategies, and improving website user experience and engagement.

Google Analytics is easy to set-up and install, and GA4 has some robust custom reporting and exploration capabilities.

Reports are a little difficult to set-up to get exactly what you want. There was quite a learning curve between Universal Analytics (UA) and GA4.

Determining what marketing is driving traffic and ROI with conversions. Determining what content is engaging.

Detailed insights on number of visitors, user engagement time, new vs old users, total revenues and more. Data comparison from previous day performance. Customised performance reports to help you understand your audience behaviour. Realtime active users count, device specific user details and average sessions per user. Automated insights and forecasting. Easy to integrate and use.

Data mismatch in the current day report. Sometimes the current day data doesn't shows correct info.

Google analytics is helping us in analysing the user behaviour and improving our platforms to cater the users' need.

It's provided by Google directly and does the best task in terms of traffic analysis. I absolutely love that it has a huge infrastructure built around it. Love the number of options, the ease of use, and the integration. I am a daily user.

With the introduction of the new 4th version of analytics, it might be a simpler side. Less tweaking is available.

It helps me take informed decisions as well as monitor the amount and quality of traffic that comes to my website.