Google Analytics Reviews & Product Details

The ease of the reporting interface and the level of exacting detail on demographic data about our website visitors

I don't have any major dislikes except when you are pulling a report, you have to re-enter your "date range" for each menu section you pull up. It would be great if it remembered your set date range for a few pages...rather than reverting to the current date each page.

We need to know information about who our audience is and what they are interested in seeing on our site! It's wonderful to get this level of user data and website flow with no cost!

detailed reporting and most importantly we can create our own data stream for every platform in on account like for android app or ios app and website no need to create firebase sdk.

i don't really have any feature which i dislike about it but one thing you can do create detailed videos and certifications of how to use it and how to connect it with other google partner softwares written format are very confusing.

it usually solve the issue of tracking google ads conversion because our website based on b2b so less online cart purschases are there so it was tracking whatsapp and contact us page button for reporting.

I have been using google analytics for a number of years now, for me I cannot see why anyone would use anything else, if you get to learn how to use google analytics property it is a total game changer for you website and business and will provide you with all the data that you need and more.

At times it can be a little complex to use but this is not a bad thing it just means it is so feature-rich you need to understand it properly, but this can take sometime to properly learn.

Google Analytics is helping us make changes to our website so that we can better improve our business and make data-driven decisions

There are many features of Google Analytics like website traffic , user traffic, ecommerce tracking, etc. But my favourite feature is the real-time reporting of events about the website like users and conversions in the last 30min.

There are certain limitations in filters applied in custom reports. We can select only 2 conditions for filter in a report which makes it a little difficult in some cases.

Google Analytics has helped me to track the events that happen on my site and determine which event is driving more potential customers and which event is giving more revenue.

Google analytics is the basis for so many other systems. Meaning it's easy to uncover tracking issues leveraging Google analytics since it's the lowest source.

Integrations with other tools could be better. Data studio has been improving over the years.

Understand website traffic from source channels to conversion rates. What content is performing against what audiences l.

I am using this free SEO tool for the past 4 years. It helps alot to know user behaviour and traffic insights on my website. I analysis users insights and their journey on the website to know where I am doing good and which areas require more focus.

Nothing to dislike. This free tool offering so much data, for which other tools costs hundreads of dollars.

Google analytics helps to analyse user behaviour and know which pages of my website motivate users more to take action. I can track events to measure my digital marketing success.

Google Analytics is simple to setup and works well with other platforms like Google Tag Manager, Google Ads, Google Search Console etc. Reports generated from Google Analytics are actionable and informative

Reports in GA4 are less useful than that of UA. Need option for pivot table to combine multiple fileter criteria.

Tracking effectiveness of campaigns. Google Analytics help us find the conversions and ROI/ROAS of each campaign we deploy in various ad platforms. Thus helps to reduce the cost and optimize the results

The Best thing about google analytics is the ability to track all types of website and app related data and traffic.

The only thing that is a disadvantage in Google Analytics is the limitation of Custom Collections and no. of users per account.

It has helped me to monitor the traffic of the website of my client and compare the difference before and after making changes to the website to reflect the effect of changes on the traffic.

Good insight to my website activity. We can see the impact of compaign changes

Seems overly complex. GA4 was not a pleasent transition.

Where are my visits coming from and ties together all the other Google-related tools (Ads, Search Console, etc.)

the utility is amazing! manage all of your websites

i don't dislike anything. its fantastic. would like a more expanded competitor analysis

analyzing website performance

It's amazing and easy to use and work. I really like it.

At the start ,I feel that it's too difficult to use but few days later, I found it good

I felt there is no problem in Google analytics. Its useful for content purposes.

Enterprise SaaS marketers like me love the user-centric approach GA4 takes to web analytics. GA4 does a great job of providing marketers the means to understand how users interact with our websites and apps. The event tracking features in particular are helpful; for instance it's easy to use events to understand who clicked a certain button on your site, and when. Cross-platform tracking is helpful to understand the behaviour of users who have touched your website and your app. Can you imagine how this could be helpful to your customer service and customer sales teams?

GA4 is a sharp tool that can cut you if you don't handle it with care. That is: GA4 does not come out of the box magically configured to your needs. You're going to have to put in quite a lot of work to configure the platform to provide you the reports and analysis you would prefer.

My primary use case has been conversion optimization and attribution tracking for SaaS marketing. The platform's path analysis and funnel analysis features are important tools that help me understand which page designs, CTA's, form layouts, and copy work best.

Its easy to use and have instruction about every thing .

The options keeps changing everytime and we have to find it out

The problem of from where does my traffic comes to my website or the app and gives it in graph form

Google Analytics provides invaluable insights for performance marketers like myself. It enables me to track and analyze user behavior on our websites, understand engagement levels, and identify areas for optimization. The ability to set up goals and track conversions allows me to measure the success of my marketing campaigns accurately. I appreciate the flexibility and customization options available, such as setting up custom events and tracking specific user flows. Google Analytics empowers me to make data-driven decisions and optimize marketing strategies for maximum performance.

While Google Analytics offers a wealth of features, I find that setting up accurate segments can be challenging at times. The data sampling can impact the accuracy of segments, and I would like to see improvements in this area. Additionally, it would be beneficial to have more advanced data visualization options and the ability to easily share those visualizations with my team.

Google Analytics plays a crucial role in solving key challenges for performance marketers. It helps me understand how users engage with our websites, which channels and sources are driving traffic, and the effectiveness of our marketing campaigns. By gaining insights into user behavior, demographics, and device usage, I can optimize our websites and marketing efforts to improve performance. The ability to measure performance year over year and compare conversion rates across subdomains allows me to identify areas for optimization and make informed decisions that benefit our overall marketing strategy.

1. Google Analytics is the best way to Know your Website Traffic 2. The platform provides comprehensive data on the number of visitors, their demographics, and their online behavior. 3. The custom reporting feature enables you to create personalized reports tailored to your specific goals and KPIs. 4. Google Analytics is an indispensable tool for anyone serious about maximizing the potential of their website or online business.

1. The platform has a vast array of features and settings, and understanding how to navigate and utilize them effectively may require a significant learning curve. 2. Although Google provides documentation and resources for users to learn and troubleshoot issues, direct customer support for Google Analytics is limited.

Tracking Website Traffic, Performance Monitoring, Understanding User Behavior, Conversion Tracking, and when dealing with large volumes of data, Google Analytics resorts to data sampling, which means it provides an estimate based on a subset of the data instead of the complete dataset.