Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.
Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
What distinguishes Google Analytics is the power of the tool, as it includes all the reports you need, from analyzing visitors to analyzing advertising currencies. and have a good support team and community
nothing it is supper anlytics code. full free and easy to use
At the heart of Google Analytics is its ability to help you track user activities on your website, such as details about landing pages, pages visited, exit pages and other important data.
I have always enjoyed using GA as I just find it simple and incredibly user friendly. I have gotten several friends to set it up on their small business websites. I have trained one close friend in how to use the data for his site from GA to better target customers for his business which he operates solely and it has allowed him to target high quality leads for his business with simple weekly reports.
Currently I cannot think of anything, GA has numerous reports and ways to breakdown information that has been useful to me especially in a professional capacity.
Device usage and tracking links have been greatly beneficial to my colleagues and friends when designing monthly budgets. GA allows for greater allocation of resources to insure a higher ROI and reduce wastage.
Google Analytics enables me to keep track of everything that's going on with my business such as how many leads I'm receiving, where my traffic is coming from, any changes and trends etc
I dislike the change from Universal Analytics to GA4 Analytics as it is very different and takes a lot of getting used to. There are a lot of unnecessary areas in Google Analytics which I don't need.
Google Analytics helps me drill down into more detailed information regarding my website. It enables me to find out more about my web users demographics, devices and behaviours. It also enables me to keep track of my marketing efforts
Google analytics provides so many features . Creating self and custom reports as per our view of the data. Customizing reports on the panel . The ease of most of the basic metrics getting tracked and calculated.The integration part is much easier on gtm as well as on the website.
The limitations in creating custom dimension and metrics also the change of definations of the engagement and bounce rates of the website.
The different types and number of data insights we get from GA is exceptional that too free of cost. Whole organisation can access the property and build their own custom reports of their is the best part.
Free of cost in depth visitors analysis. Handles even large scale websites. Good for remarketing Google ads campaign. Funnel visualization is awesome. Report customisation and visualization integration with looker studio is easy to setup and helps in informed decision making.
GA4 data are inaccurate and miss some events and actions triggered on the website. So, it is 4% inaccurate and 96% accurate (I believe).
I can create more engaging content and can gain insights of how users are interacting with my website and for how long. Their entry exit and all the stuffs.
The ability to monitor our restaurant's business page and website regarding daily traffic and most visited areas within the website.
I don't have any complaints, so far it's proven to be very efficient :)
My colleagues and I are able to have remote meetings while viewing Google Analytics, as we aren't able to get together often in person. Having this info available at a glance, we each then can easily focus on different aspects of it to make improvements and changes. The report snapshot and monthly email summary of our page's performance definitely helps in keeping us informed and up to date on the restaurant's online prescence and trends.
Mi vivencia con Google Analytics 360 resultó altamente positiva. La sencillez de uso y puesta en marcha de esta herramienta fueron destacables. Su empleo me ha capacitado para fortalecer mi estrategia SEO, comprender a profundidad a mis clientes y perfeccionar la navegación en mi sitio web. Lo que encuentro realmente impresionante en Google Analytics 360 es la capacidad de acceder a la evaluación y comparación de diversas métricas, lo que me proporciona información detallada sobre el rendimiento de mis campañas. Además, tengo la posibilidad de entender cómo los visitantes navegan por mi sitio, cuánto tiempo permanecen en él y, por si fuera poco, de dónde proviene mi tráfico. Estas herramientas en conjunto han sido fundamentales para segmentar mi audiencia y optimizar el rendimiento de mi página web.
Hasta el momento, esta herramienta ha resultado excepcional para mí. No encuentro ningún aspecto desfavorable en ella.
Me ayuda a mejorar el contenido de mi página, el alcance y el tráfico de la misma.
easy to create properties and integrate with other work, good implementation in a real-time environment, good support, used many times, many features
some ga4 features may not give exact features
website traffic, bounce rate, demographics,etc
Best about this is it is a free tool and can be easily intregrated with any other tool
In reporting we can't get much details reports
We can get segmant wise report and all audience type
GA is the best tool availvale to track and analyse data, we can even track phone and email clicks, even the time user spent on each page. GA shows site data in much detailed like - user clicks to bounce rate..and its free of cost!
Using Google analytics have no downside, In some cases it slows down your side like some miliseconds.
With the help of Google Analytics...we can ensure what type of quality traffic we are getting.
It provides tons of info about how users utilize our website. I especially like the detilas that I can drill down into. It is really easy to set up and maintain. Onyl recently has there been a change so substantial that it required some disuption to my usage, but even that was resolved rather quickly.
To get the most out of it you need to tie it to Google Search Console. I can see why the products are seperated, but they go so well together that they really should combine them, imo.
Google Analytics lets us see how people get to our website, what they spend time doing on our website, and how/when we are losing people. When we tie it to marketing efforts we can easily see which initiatives are working and which ones are not.
This tool by google gives a detail analysis of the website ,also about the traffic analysis from where the traffic is coming on website, the sources, and create a detail report to analyse where to work more for better results. This great tools gives this free of cost nothing incurred which make it lucrative to use with fine details.
Their is no such dislike only some more feature of navigating can give brither insights analysis according to the new user.
The big problem which google analytics is solving is the user analysis, input which are doing in digital world on websites, marketing measures used for traffic are they are bringing the results or not that decision power is giving after analysis , this is the major benefits and resolving the problem by google analytics.As it is product from google so its trustable, analysis is also live with good support and learning process solves major problems in digital analysis.
We have been using google analytics for years and they recenelty came out with a few new features that have helped us out a ton! It is awesome to get real time tracking on how our website users are behaving, where they are from. I have been able to seemlyessly intergrate these on multiple company websites, and our leadership team uses the data monthly to shape how we use the tool.
It is a little complicated to set up, just support is always so helpful as well as our interal IT department.
They solve the mystery behind who and how eveyone is using our websites. It drives how we push sales and feature products and services.
The ease of use. We have enabled google analytics on all mobile resources clients send from our mobile app, giving them for analytics into what is happening with that resource. Has it been opened, has it been viewed if it's a video, if so how long, etc. This gives the company the ability to see what content is working and what is not working.
I don't have any downsides of Google Analytics. We have enjoyed using it all around.
We use Google Analytics for our mobile apps that we build for clients, as well as for them to review analytics on all of their content being used within the app.
As a FB Ads Co doesn't for ecommerce I don't this most useful to see how much of an effect ad campaigns are having on website traffic. I also utilise this to get a better insight into web traffic demographics and to see what the best sellers are on the site.
Can be a bit of a learning curve. It's not greatly user friendly to a beginner.
Data analysis to scale ad campaigns up.