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Google Analytics
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Google Analytics Categories on Findstack
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Features
Performance and Reliability
Segmentation
Social Engagement
Sessions - Digital Analytics
Entry and Exit Pages
Standard Event Tracking
Retention
Return
Trending
Mobile Reporting
Custom Reports and Dashboards
User Data
Site Search Reporting
Google Analytics Media
Google Analytics 0
Google Analytics 1
Google Analytics 2
Google Analytics 3
Google Analytics 4
Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 20, 2024
Google Analytics logo
6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Nov 28, 2023
 Source
Overall Rating:
5.0
asem a. avatar
Asem A.
Programmer
Share
"Best performing data analysis on the web"
What do you like best about Google Analytics?

What distinguishes Google Analytics is the power of the tool, as it includes all the reports you need, from analyzing visitors to analyzing advertising currencies. and have a good support team and community

What do you dislike about Google Analytics?

nothing it is supper anlytics code. full free and easy to use

What problems is Google Analytics solving and how is that benefiting you?

At the heart of Google Analytics is its ability to help you track user activities on your website, such as details about landing pages, pages visited, exit pages and other important data.

Mid Market (51-1000 emp.)
Nov 27, 2023
 Source
Overall Rating:
5.0
GB
Gavin B.
Demand Generation Specialist
Share
"One of the best tools available"
What do you like best about Google Analytics?

I have always enjoyed using GA as I just find it simple and incredibly user friendly. I have gotten several friends to set it up on their small business websites. I have trained one close friend in how to use the data for his site from GA to better target customers for his business which he operates solely and it has allowed him to target high quality leads for his business with simple weekly reports.

What do you dislike about Google Analytics?

Currently I cannot think of anything, GA has numerous reports and ways to breakdown information that has been useful to me especially in a professional capacity.

What problems is Google Analytics solving and how is that benefiting you?

Device usage and tracking links have been greatly beneficial to my colleagues and friends when designing monthly budgets. GA allows for greater allocation of resources to insure a higher ROI and reduce wastage.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
SG
Sam G.
Share
"Makes Reporting Easy!"
What do you like best about Google Analytics?

Google Analytics enables me to keep track of everything that's going on with my business such as how many leads I'm receiving, where my traffic is coming from, any changes and trends etc

What do you dislike about Google Analytics?

I dislike the change from Universal Analytics to GA4 Analytics as it is very different and takes a lot of getting used to. There are a lot of unnecessary areas in Google Analytics which I don't need.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me drill down into more detailed information regarding my website. It enables me to find out more about my web users demographics, devices and behaviours. It also enables me to keep track of my marketing efforts

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
MS
Mansi S.
Share
"Amazing tool for tracking website & User journey"
What do you like best about Google Analytics?

Google analytics provides so many features . Creating self and custom reports as per our view of the data. Customizing reports on the panel . The ease of most of the basic metrics getting tracked and calculated.The integration part is much easier on gtm as well as on the website.

What do you dislike about Google Analytics?

The limitations in creating custom dimension and metrics also the change of definations of the engagement and bounce rates of the website.

What problems is Google Analytics solving and how is that benefiting you?

The different types and number of data insights we get from GA is exceptional that too free of cost. Whole organisation can access the property and build their own custom reports of their is the best part.

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
MM
Munavvar M.
Share
"Best analytics for website."
What do you like best about Google Analytics?

Free of cost in depth visitors analysis. Handles even large scale websites. Good for remarketing Google ads campaign. Funnel visualization is awesome. Report customisation and visualization integration with looker studio is easy to setup and helps in informed decision making.

What do you dislike about Google Analytics?

GA4 data are inaccurate and miss some events and actions triggered on the website. So, it is 4% inaccurate and 96% accurate (I believe).

What problems is Google Analytics solving and how is that benefiting you?

I can create more engaging content and can gain insights of how users are interacting with my website and for how long. Their entry exit and all the stuffs.

Small Business (50 or fewer emp.)
Nov 11, 2023
 Source
Overall Rating:
5.0
Gabriel R. avatar
Gabriel R.
Photographer And Founder
Share
"Google Analytics is a valuable tool for small business insights."
What do you like best about Google Analytics?

The ability to monitor our restaurant's business page and website regarding daily traffic and most visited areas within the website.

What do you dislike about Google Analytics?

I don't have any complaints, so far it's proven to be very efficient :)

What problems is Google Analytics solving and how is that benefiting you?

My colleagues and I are able to have remote meetings while viewing Google Analytics, as we aren't able to get together often in person. Having this info available at a glance, we each then can easily focus on different aspects of it to make improvements and changes. The report snapshot and monthly email summary of our page's performance definitely helps in keeping us informed and up to date on the restaurant's online prescence and trends.

Small Business (50 or fewer emp.)
Oct 31, 2023
 Source
Overall Rating:
5.0
JC
Juanita C.
Community Manager
Share
"Un aliado incondicional en el manejo de mi web"
What do you like best about Google Analytics?

Mi vivencia con Google Analytics 360 resultó altamente positiva. La sencillez de uso y puesta en marcha de esta herramienta fueron destacables. Su empleo me ha capacitado para fortalecer mi estrategia SEO, comprender a profundidad a mis clientes y perfeccionar la navegación en mi sitio web. Lo que encuentro realmente impresionante en Google Analytics 360 es la capacidad de acceder a la evaluación y comparación de diversas métricas, lo que me proporciona información detallada sobre el rendimiento de mis campañas. Además, tengo la posibilidad de entender cómo los visitantes navegan por mi sitio, cuánto tiempo permanecen en él y, por si fuera poco, de dónde proviene mi tráfico. Estas herramientas en conjunto han sido fundamentales para segmentar mi audiencia y optimizar el rendimiento de mi página web.

What do you dislike about Google Analytics?

Hasta el momento, esta herramienta ha resultado excepcional para mí. No encuentro ningún aspecto desfavorable en ella.

What problems is Google Analytics solving and how is that benefiting you?

Me ayuda a mejorar el contenido de mi página, el alcance y el tráfico de la misma.

Small Business (50 or fewer emp.)
Oct 29, 2023
 Source
Overall Rating:
5.0
Rajendra C. avatar
Rajendra C.
Digital Marketing Executive
Share
"Google analytics gives complete details of traffic, tracking, sessions, demographics, etc"
What do you like best about Google Analytics?

easy to create properties and integrate with other work, good implementation in a real-time environment, good support, used many times, many features

What do you dislike about Google Analytics?

some ga4 features may not give exact features

What problems is Google Analytics solving and how is that benefiting you?

website traffic, bounce rate, demographics,etc

Mid Market (51-1000 emp.)
Oct 26, 2023
 Source
Overall Rating:
5.0
Rupesh K. avatar
Rupesh K.
Sr. Executive Digital Marketing
Share
"Best tool for business analysis and user classification"
What do you like best about Google Analytics?

Best about this is it is a free tool and can be easily intregrated with any other tool

What do you dislike about Google Analytics?

In reporting we can't get much details reports

What problems is Google Analytics solving and how is that benefiting you?

We can get segmant wise report and all audience type

Mid Market (51-1000 emp.)
Oct 26, 2023
 Source
Overall Rating:
5.0
Shikher G. avatar
Shikher G.
Seo Analyst
Share
"Great tool for analysing data and insights!"
What do you like best about Google Analytics?

GA is the best tool availvale to track and analyse data, we can even track phone and email clicks, even the time user spent on each page. GA shows site data in much detailed like - user clicks to bounce rate..and its free of cost!

What do you dislike about Google Analytics?

Using Google analytics have no downside, In some cases it slows down your side like some miliseconds.

What problems is Google Analytics solving and how is that benefiting you?

With the help of Google Analytics...we can ensure what type of quality traffic we are getting.

Small Business (50 or fewer emp.)
Oct 24, 2023
 Source
Overall Rating:
5.0
Kyle S. avatar
Kyle S.
Data Wizard
Share
"Great website analytics tool"
What do you like best about Google Analytics?

It provides tons of info about how users utilize our website. I especially like the detilas that I can drill down into. It is really easy to set up and maintain. Onyl recently has there been a change so substantial that it required some disuption to my usage, but even that was resolved rather quickly.

What do you dislike about Google Analytics?

To get the most out of it you need to tie it to Google Search Console. I can see why the products are seperated, but they go so well together that they really should combine them, imo.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics lets us see how people get to our website, what they spend time doing on our website, and how/when we are losing people. When we tie it to marketing efforts we can easily see which initiatives are working and which ones are not.

Small Business (50 or fewer emp.)
Oct 18, 2023
 Source
Overall Rating:
5.0
Mohnish W. avatar
Mohnish W.
Sr. Digital Marketing Executive/Aws Support
Share
"Best tool for analyzing website traffic, social channel analysis and that is free of cost"
What do you like best about Google Analytics?

This tool by google gives a detail analysis of the website ,also about the traffic analysis from where the traffic is coming on website, the sources, and create a detail report to analyse where to work more for better results. This great tools gives this free of cost nothing incurred which make it lucrative to use with fine details.

What do you dislike about Google Analytics?

Their is no such dislike only some more feature of navigating can give brither insights analysis according to the new user.

What problems is Google Analytics solving and how is that benefiting you?

The big problem which google analytics is solving is the user analysis, input which are doing in digital world on websites, marketing measures used for traffic are they are bringing the results or not that decision power is giving after analysis , this is the major benefits and resolving the problem by google analytics.As it is product from google so its trustable, analysis is also live with good support and learning process solves major problems in digital analysis.

Mid Market (51-1000 emp.)
Oct 12, 2023
 Source
Overall Rating:
5.0
RR
Rebecca R.
Marketing Specialist
Share
"Google Analytics is so helpful when understanding your website useage!"
What do you like best about Google Analytics?

We have been using google analytics for years and they recenelty came out with a few new features that have helped us out a ton! It is awesome to get real time tracking on how our website users are behaving, where they are from. I have been able to seemlyessly intergrate these on multiple company websites, and our leadership team uses the data monthly to shape how we use the tool.

What do you dislike about Google Analytics?

It is a little complicated to set up, just support is always so helpful as well as our interal IT department.

What problems is Google Analytics solving and how is that benefiting you?

They solve the mystery behind who and how eveyone is using our websites. It drives how we push sales and feature products and services.

Mid Market (51-1000 emp.)
Oct 11, 2023
 Source
Overall Rating:
5.0
Matthew L. avatar
Matthew L.
Founder And Coo
Share
"Utilizing Google Analytics for Resources Used by Clients"
What do you like best about Google Analytics?

The ease of use. We have enabled google analytics on all mobile resources clients send from our mobile app, giving them for analytics into what is happening with that resource. Has it been opened, has it been viewed if it's a video, if so how long, etc. This gives the company the ability to see what content is working and what is not working.

What do you dislike about Google Analytics?

I don't have any downsides of Google Analytics. We have enjoyed using it all around.

What problems is Google Analytics solving and how is that benefiting you?

We use Google Analytics for our mobile apps that we build for clients, as well as for them to review analytics on all of their content being used within the app.

Small Business (50 or fewer emp.)
Oct 11, 2023
 Source
Overall Rating:
5.0
CH
Claire H.
Share
"Great for a deep dive into data"
What do you like best about Google Analytics?

As a FB Ads Co doesn't for ecommerce I don't this most useful to see how much of an effect ad campaigns are having on website traffic. I also utilise this to get a better insight into web traffic demographics and to see what the best sellers are on the site.

What do you dislike about Google Analytics?

Can be a bit of a learning curve. It's not greatly user friendly to a beginner.

What problems is Google Analytics solving and how is that benefiting you?

Data analysis to scale ad campaigns up.