Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.
Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
Google Analytics is a very very detailed tool. Shows your visitors on the website in real-time, along with this we can also track web pages and locations of the real-time traffic. Basically, most people use this tool for checking the visitors on the website by various mediums (like Direct traffic, organic traffic, email traffic, referral traffic, social traffic). But this can also be used to track your landing page's performance. Which pages are converting and which are not. You can check the bounce rate and session duration for the content you have written and can get insights like whether your content is engaging the people or not. Along with this, this tool also provides us the details like demographics, geographical locations, the behavior of the visitors, what device, browser, and network are being used by the visitors, so that we can optimize our websites accordingly. You can interconnect Google analytics and Google ads and the traffic and conversions from Ads can be tracking in Google Analytics. Under the behavior tab, we can track the performance of our content, can check our website speed and also allows us to create experiments. For tracking the conversions on our website, we need to set up the conversion tracking, for this, we have to place the code in our coding part. Also, we can use UTM parameters in the hyperlinks we are creating, and if that link gets any traffic, it will be reflected in our Analytics tool under source/medium. Google Analytics also allows us to create our own dashboard, as per our requirements, and track the performance accordingly. If we want to filter data from any source or IP, for that e can use filters and exclude that IP in our views.
These days there is a glitch in analytics, the total count of users column sometimes doesn't match when we count that number personally. And also, when we add Google Analytics tracking code, it slows down the speed of the website and impacts the metrics of core web vitals. Apart from that, there is nothing that I dislike about Google Analytics.
I am a digital marketer and I am solving all problems related to this field with Google Analytics. Like checking the performance of service pages and blogs. Checking conversions, checking which pages are converting from which countries. Checking the queries. Tracking organic traffic either is improving or not. Checking which devices are converting the most, to optimize accordingly. And many more.
The ability to keep up in real time with our website traffic, most specifcally referral traffic and where our website viewers came from. Targeting our audience members became much easier once we instituted GA.
The delay to get our data from the previous day's worth of traffic (~11 am ET the next day) -- but the reports generated were still great.
Targeting our audience for marketing content, not just emails but direct sales, proved much easier to solve than ever before once we could use GA.
Google Analytics is the best platform to get a detailed analytics of the website and applications visitors or users. Google Analytics is the most popular platform to which providing a very good features at free of cost. Iam using Google Analytics from last 5years iam happy to say none of the similar platform can replace Google Analytics. Google Analytics is the easy to Implementation and very easy to use platform, and its providing real time geographical report tracking its very use full for my company. Google Analytics is having a very good customer support and iam using google analytics on daily basis to track the real time users report. Atleast 3days a week i use it for tracking Google Analytics is very easy to Integration in the website and application we just need to copy past the meta tag in the header section and verified with google analytics. Thank you
Google Analytics is the best platform available in the market in my 5years of expireance i did not for any better alternative for Google Analytics.
Google Analytics is very use full for me on the realtime tracking and improving my bussiness in real time.
I'm rewriting my review from scratch. My name is Gabrielle and I work as a media analyst at Cadastra serving clients like Panvel. In my media routine I use Google Analytics in an integrated way with Google Ads, in GA I can evaluate and measure attribution data from the user's journey, with this my routine, in addition to being easier, is complete, agile and with data collected so that I obtain relevant information that helps me make decisions for day-to-day optimization of the account I operate.
There is definitely nothing I don't like about Google Analytics. With the arrival of GA4, I understand that there are improvements that are yet to be implemented, sometimes there is a delay in monitoring App data, but this is resolved the next day.
Google analytics helps me measure important data for my client. It ends up being a facilitator for reading voluminous data that is recorded from the campaigns we have active. So this process ends up being much more automated and faster.
This is a powerful tool for mobile apps. User interface is easy to use. Updated UI and customization of dashboard is pretty nice. Seamless integration of other Google products and also some third party products to get some optimized user properties. As we get customized data, we use it in our regular production standups. Default implementation of GA gives our Analytics team the patterns of users using of app, characteristics, demographies etc. Overall we as a company the frequency of using the GA is regular.
Though it is a powerhouse it has limitation while getting real-time data. It's bit tricky for the new users. GA collects user data so it might be risky for privacy policy.
It majorly gives us the details of the user behaviour, characterstics pattern, what actions user is taking while using the app etc. We get some customized reports, conversion rate, traffic etc to make us able to take data-driven decisions.
It has multiple features which is very helpful in understanding the market behaviois such as bounce rate, session timings, etc.
Creating event tracking codes for clicks is somewhat not fixed yet. Accuracy is not 100%
It helps us understand the behaviour of the market and helps us build strategy for campaigns to grow business.
Very helpful to Analyse data on daily basis and create strategies according to that also able to manage website performance
It is difficult to use for the first time to use and confusing to search
For Measuring sessions from which medium is more and how we can manage the traffic of our website
Google Analytics is a very amazing product I used it for website analysis. It is easy to use and analyse your business sites.
Not all features are good,specially its real-time data reports are very good
not that all some time data and site search
Gosto muito de poder explorar as mais diversas visões que o GA nos proporciona nas campanhas
Tempo de resposta para algumas solicitações na ferramenta
O Google Analytics me auxilia diariamente na análise de dados pós clique nas campanhas veiculadas para os meus clientes. Com ele tenho acesso direto aos das campanhas podendo aplicar diversos filtros conforme minhas necessidades.
GA provides an extensive range of data that helps in understanding user behaviour, acquisition sources, and website performance. This level of analysis is beneficial for making decisions to optimize the website.
After updating to GA4 the learning curve for Google Analytics is Steep. It requires a good amount of time and learning to become proficient. It's also very complex to configure unlike Universal Analytics.
1. Traffic and acquisition analysis - GA provides detailed insights into website traffic, helping to understand where visitors are coming from, which channels are most effective, and how different traffic sources contribute to conversions. 2. Google ads performance. 3. Other digital campaigns performance.
Google Analytics is a major tool for analyzing data from websites and the best thing is the dashboard interface and ease of implementation the features are so great that they made my work easy.
I dislike that every time we get more traffic that time it will apply a threshold for a free account and the limitation for event tracking is also a disliking thing.
Google analytics solves problems like implementation, event tracking, and Visual understanding of dashboards and graphs with real-time data.
Google analytics is easy to use to manage and track trafic on my website. Also updating new features constantly so that's a good thing I most like about the google analytics.
There is nothing to be dislike as both web and mobile app working fine for me.
Earlier we are not able to check traffics coming to our website or not also we are not able to track how many visitors coming on perticular web page after running social media campaigns and now after using google analytics I can easily track each and every page traffics coming from different sources.
The best part about Google Analytics is that it is a free tool with many features. Powerful and rich insights help digital marketers analyze the best channel of earning in the form of user behavior.
This is excellent tool for market research but I don't understand the audience overview. its difficult to understand with guidence.
Many problems are solved with google analytics, like performance of keywords and poorly performed pages.
analisar as métricas com relátorios completos e conseguir fazer comparações entre campanhas e até mesmo periodos personalizados. Gosto de versalidade que a ferramenta trás conseguindo editar as métricas
A ferramenta poderia ser mais prática em alguns sentidos melhorando o acesso a todos a uma ferramenta tão incrível e de tanta importância na rotina para trazer analises mais profundas
Consigo fazer análises mais completas das campanhas do cliente visualizando relátórios e assim conseguindo entender quais caminhos estão indo bem e qual precisamos recalcular rota
Google Analytics has been instrumental in helping me fine-tune my marketing strategies, optimize conversions, and understand my audience on a deeper level. It's a tool that every marketer should have in their toolkit.
I can't recommend Google Analytics enough for anyone serious about making data-driven decisions and achieving marketing excellence. There's no downside to geeting all the data insights in one place.
Google Analytics empowers me with data-driven insights into your website's performance, user behavior, and marketing efforts.It also enables me to make informed decisions, optimize strategies, and ultimately drive better results, whether it's increasing traffic, conversions, or revenue.