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Google Analytics
4.5
(6,280)
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Google Analytics Reviews & Product Details

Google Analytics Overview
What is Google Analytics?

Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.


Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.

Company Google
Year founded 1998
Company size 10,001+ employees
Headquarters Mountain View, CA
Social Media
Google Analytics Categories on Findstack
Google Analytics Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Google Analytics Features
Performance and Reliability
Segmentation
Social Engagement
Sessions - Digital Analytics
Entry and Exit Pages
Standard Event Tracking
Retention
Return
Trending
Mobile Reporting
Custom Reports and Dashboards
User Data
Site Search Reporting
Google Analytics Media
Google Analytics 0
Google Analytics 1
Google Analytics 2
Google Analytics 3
Google Analytics 4
Google Analytics Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 20, 2024
Google Analytics logo
6,280 Google Analytics Reviews
4.5 out of 5
Mid Market (51-1000 emp.)
Sep 13, 2023
 Source
Overall Rating:
5.0
KD
Kathy D.
Share
"GA or no way"
What do you like best about Google Analytics?

I love that Google Analytics can track data on an end users website so when you have to pull reports for clients it becomes that much easier and its 100% accurate.

What do you dislike about Google Analytics?

I dont really like dislike anything about GA but if I had to pick one thing I guess I could say I wish installing the tracking and setting up goals was a bit easier.

What problems is Google Analytics solving and how is that benefiting you?

The problrem they are solving is tracking the data that one website holds, for example think of this as a digital footprint. THis helps us when we need to tell the client about the data and can be easily exported into a report.

Small Business (50 or fewer emp.)
Sep 08, 2023
 Source
Overall Rating:
5.0
ML
Michael L.
Web Manager
Share
"Great Software - Note the Change to G4 is going to be a bumpy transition"
What do you like best about Google Analytics?

I like that I am familiar with Universal Google Analytics and that I can connect it to google data studio and google tag manager

What do you dislike about Google Analytics?

The transition to G4. Every 4 to 6 months, there are changes on the dashboard that can be positive and negative when something new is added or removed. Overall for a free software works perfect.

What problems is Google Analytics solving and how is that benefiting you?

I am able to create click ID's and be able to track how many clicks on a certain page or how far the member is scrolling on our page.

Mid Market (51-1000 emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
Rihant K. avatar
Rihant K.
Senior Associate
Share
"One of the Best Analytics Tool"
What do you like best about Google Analytics?

It is a free tool by Google that can be used by any small or big business. It provides the overall user behavior of our website.

What do you dislike about Google Analytics?

As it is a free version there are few limitations of data collection.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics helps me to measure website traffic, analyze user behavior, identify traffic sources, real time monitoring, website pages and content performance and track conversion and goals. With this, i can improve my SEO strategy to make my website User friendly.

Mid Market (51-1000 emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
Ravi C. avatar
Ravi C.
Manager
Share
"Great Experience with Google Analytics"
What do you like best about Google Analytics?

Its comprehensive data tracking and user-friendly interface allow us to monitor website traffic, user behaviour, and conversion tracking.

What do you dislike about Google Analytics?

Couldn't find any point that I could dislike. Overall happy.

What problems is Google Analytics solving and how is that benefiting you?

it helps us to understand which sections of our website have the most readers, or how often carts are abandoned for the product page. This insights allows us to enhance the customer experience by optimizing what's effective and addressing what's not.

Small Business (50 or fewer emp.)
Sep 07, 2023
 Source
Overall Rating:
5.0
Akarsh S. avatar
Akarsh S.
Digital Marketing Executive
Share
"Most important analytics tool"
What do you like best about Google Analytics?

So Google analytics provide us a wide range of data which actually help me to track the traffic over my primary digital property and that data help me to improve my lead conversion too other things i love about Google analytics is it's not hard to integrate it with my website or even my youtube channel.

What do you dislike about Google Analytics?

Honestly it's a important tool for me to improve my traffic and my lead conversion i can't say i dislike anything about Google analytics only thing if Google can provide a version which is less complex for people who just started.

What problems is Google Analytics solving and how is that benefiting you?

So actually it's helping me out to improve my conversion from my website now i can track my uers and study about it this data from Google analytics helps me allot in improving.

Small Business (50 or fewer emp.)
Sep 06, 2023
 Source
Overall Rating:
5.0
JA
Jeremy A.
Share
"Best Solution for Website Analytics"
What do you like best about Google Analytics?

Google Analytics provide indepth details of your website. It really helped me get more out of people visiting my website.

What do you dislike about Google Analytics?

The setup is difficult or I would say a normal person would find it harder to setup.

What problems is Google Analytics solving and how is that benefiting you?

It is helping me understadn the motion of users on my website and how they are reacting to my content.

Mid Market (51-1000 emp.)
Sep 06, 2023
 Source
Overall Rating:
5.0
RJ
Rahul J.
Share
"Best tool for tracking user data of Website"
What do you like best about Google Analytics?

Recently GA got an wonderful update now Universal Analytics is no longer it has now been upgraded to GA4 Which bring lots of new features along with it, The thing i like most about GA4 is now you can get data more accurately and also now you can customise dashboard as per your need and can keep a proper track on user journey so overall this tool is best to keep a complete track of your website that too in free of cost.

What do you dislike about Google Analytics?

What I don't like about GA is that it can be hard to figure out how to get the most useful information from it. When a new version is released, your old data is removed without your permission. And even though it's simple to set up, it's also easy to make mistakes that result in duplicated data or strange bounce rate numbers.

What problems is Google Analytics solving and how is that benefiting you?

It solves the biggest problem for tracking user data very accurately, its not like other too once you get it you can completely you can optmize your data and use your seo technique to boot traffic of your site and also its feature of making custom events is very usefull for me to track conversion and also now in ga4 i can make exploration report to see the data i want in a well optmize manner

Mid Market (51-1000 emp.)
Sep 05, 2023
 Source
Overall Rating:
5.0
VG
Vishal G.
Share
" Best software for Web reports analysis"
What do you like best about Google Analytics?

I like Google analytics because of the Google analytics help to create report & analysis data using collect the data from our websites & application.Reports help to improve & manage our business.Google Analytics Software easy to use & operae.It is very user-friendly interface.

What do you dislike about Google Analytics?

As user nothing to the dislike about the Google analytics because of the it's very helpful for me to create report & analysis the data.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics resolved my report creation & data analysis probleams.while I started to use Google analytics we can easily Collect the data from the Website & application & create the report as well as Analysis the all reports.It is really very useful for me & our organisation grow.

Mid Market (51-1000 emp.)
Sep 05, 2023
 Source
Overall Rating:
5.0
DA
Dhara A.
Share
"The Best Website Analysis Tool Ever!"
What do you like best about Google Analytics?

Google Analytics helps me to see all my website traffic through various channels. Also it help me tounderstand everything for my website. With the help of Google Analytics I can look into numbers of visitors, page views, bounce rate and many more things.

What do you dislike about Google Analytics?

I think user interface can be better as it is the biggest issue which I am facing right now.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics is helping me to track different metrics to analyse a website performance. It benefits me to understand user journeyand help me to improve marketing ROI.

Mid Market (51-1000 emp.)
Sep 04, 2023
 Source
Overall Rating:
5.0
Asim Ali R. avatar
Asim Ali R.
Digital Pakistan Seo Marketing Online | Asim Ali
Share
"Powerful Insights, but a Learning Curve: Google Analytics Review"
What do you like best about Google Analytics?

Google Analytics is undeniably a powerhouse when it comes to web analytics. There are several aspects of this tool that stand out: Integrations: Google Analytics seamlessly integrates with other Google products like Google Ads and Google Search Console, enhancing its functionality. This integration simplifies cross-channel analysis and optimization, making it easier to manage online marketing campaigns. User-Friendly Interface: While Google Analytics has a learning curve, the interface itself is user-friendly and visually appealing. The recently updated GA4 interface offers a modern look and improved user experience. Free Version: Google Analytics offers a robust free version that suits the needs of many small to medium-sized businesses. This accessibility democratizes data analysis and helps businesses of all sizes make data-driven decisions.

What do you dislike about Google Analytics?

While Google Analytics is a powerful tool, it does have some drawbacks: Limited Real-Time Data: While Google Analytics provides a wealth of historical data, its real-time reporting capabilities are somewhat limited. This can be a drawback for businesses that require up-to-the-minute insights. Dependence on Google: Relying on Google for your website's analytics can be risky. Changes in Google's policies or the potential discontinuation of the service can disrupt your data tracking and reporting.

What problems is Google Analytics solving and how is that benefiting you?

Problem: Without analytics, it's challenging to understand how your website is performing in terms of traffic, user behavior, and conversions. Benefit: Google Analytics provides detailed insights into website traffic, user engagement, and conversion rates. This data helps businesses identify which areas of their website need improvement and which are performing well.

Enterprise (> 1000 emp.)
Aug 30, 2023
 Source
Overall Rating:
5.0
VB
Vikram B.
Share
"“ google analytics best use to data analysis “"
What do you like best about Google Analytics?

Google analytics help to provide collecting data from websites & create reports. So helpful for our business data analysis. Google analytics analysis our data & manage the data.google analytics also easy to help & operate.

What do you dislike about Google Analytics?

Nothing to dislike about Google analytics.it's very helpful for analysis data.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics resolved my data collecting problems & data management.Google analytics collect all data from websites & create report for our business.Hence it's very useful software for data analysis.

Small Business (50 or fewer emp.)
Aug 26, 2023
 Source
Overall Rating:
5.0
VM
Vishakha M.
Share
"Enhanced Google analytics Custom reports and Real-time tracking."
What do you like best about Google Analytics?

Google Analytics provides customised reports, integration with other google services, Realtime reporting is the best feature I loved. Google Analytics gives free-level-entry for users, easy to link websites and tracking websites with its robust features.

What do you dislike about Google Analytics?

It have Javascript(JS) dependency for tracking code, it don't work well if JS is disable. To avoid this they can try use of Non-JS tracking. Improvements needed in the csv format report which is very complicated and non-structured to understand.

What problems is Google Analytics solving and how is that benefiting you?

Google Analytics benefitted me with the events,page insights, audiences analytics.

Small Business (50 or fewer emp.)
Aug 25, 2023
 Source
Overall Rating:
5.0
Rajeev B. avatar
Rajeev B.
Founder
Share
"Exhaustive free analytics for all our websites"
What do you like best about Google Analytics?

The app that showcases all the needed statistics including real time activities such as how many people are currently live.

What do you dislike about Google Analytics?

The dashboard (desktop version) is nightmare.

What problems is Google Analytics solving and how is that benefiting you?

To keep a record regarding visitors based on which we take further crucial actions.

Mid Market (51-1000 emp.)
Aug 25, 2023
 Source
Overall Rating:
5.0
Louise Y. avatar
Louise Y.
Customer Success Specialist
Share
"GA review"
What do you like best about Google Analytics?

The datas that are collected from my websites and my clients websites

What do you dislike about Google Analytics?

Nothing to dislike when it comes to Google Products

What problems is Google Analytics solving and how is that benefiting you?

It benefits me to know my clients competitors and how to handle and win the search engine market

Mid Market (51-1000 emp.)
Aug 25, 2023
 Source
Overall Rating:
5.0
OG
Om G.
Test Engineer
Share
"Google analytics best use for data analysis"
What do you like best about Google Analytics?

I like Google analytics because it is help to improve my business through collecting data from website & create report.So helping more to us for my business purpose.& best part is easy to use & operate for everyone.

What do you dislike about Google Analytics?

Google analytics is very helpful for me.so as a user nothing about to dislike Google analytics.

What problems is Google Analytics solving and how is that benefiting you?

Google analytics resolved my data collecting problem & data management. Google analytics collect all data from website & create report for me, so hence it's very useful for me.