Google Analytics is a platform that runs on the internet designed to give users in-depth insight into their website traffic as well as user behavior. Google Analytics is well known for its ability to track site visitors, monitor website performance, and review user engagement so users can improve their visitor’s site experience and boost conversions.
Google Analytics is also often used as Digital Analytics of choice in Indie Hacker and Marketing tech stacks.
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
The clarity it provides while understanding the website analytics and user engagement. Also, the number of filters provided to dissect the data and get in-depth details is very useful to get deep insights about users.
The user experience and visual presentation of the dashboards could be improved, as with loads of data it gets difficult to read and interpret quickly. This might also lead to wrong understanding of the data.
Google Analytics is helping in understanding many user engagements and actions along with other website data all in one place. This also saves a lot of time and reduces friction.
It's provided by Google directly and does the best task in terms of traffic analysis. I absolutely love that it has a huge infrastructure built around it. Love the number of options, the ease of use, and the integration. I am a daily user.
With the introduction of the new 4th version of analytics, it might be a simpler side. Less tweaking is available.
It helps me take informed decisions as well as monitor the amount and quality of traffic that comes to my website.
The software is easy to use, easy to understand, and easy to customized. Also, provide high level analytics that are valuable to any business.
Thresholding when the page or website don't get a lot of traffic. The length of data storage is also short.
Evaluating campaign performance, blog performance, acquisition strategy, cost of acquisition, and optimization opportunities.
Google Analytics is a powerful tool that is essential for any digital marketer. It provides a wealth of data and insights that can be used to improve website performance, track user behavior, and measure the success of marketing campaigns. The platform is user-friendly, easy to navigate and offers a wide range of features, such as tracking conversions, creating custom reports, and setting up goals. Overall, Google Analytics is an invaluable tool
It can be overwhelming for beginners due to the amount of data and information available. It can take some time to learn how to navigate the platform and understand all of the different metrics and reports. Additionally, some users may find that the platform is too complex for their needs, or they may require more advanced features that are not available within the basic version of the tool
Simplyfying data acquisition and analysis, serving as a basis for KPIs in traffic, conversions, ecommerce, acquisition, campaign, the effectiveness of different traffic channels and so on.
Events, conversion, added to cart, all types of sales, very easy to integrate with website, we are using this almost every day
New Google Analytics 4 is bit difficult but once use understand the tools its very easy to user
From Google Analytics we can solve most of the business problems. which cannot be solved by other third party platform.
User behaviour where they show how each user and gone from which page to which another feature i like is our my all campaigns are show accurate details of each user coming from which source
I am not happy on how recent change of GA4 happened it took me long time to learn
Undertsanding user behaviou and messuring my ads campaign better
Without an analytical tool, it feels like being blind and unknows to the progress. Google Analytics enebled in my website helps me to grow and make my next strategy seeing the progress of each content. Also it helps me to keep myself motivated with all the insights of visitors, impression, time spent etc.
Proud to tell that I love everything about this tool.
Usually I use content based and some products in my website. I use this tool to track visitor's region and which products they got interest. Then follow to maintain improvement on that specif area, work more and make that content more strong. Also it shows me my visitor insights that helps me to understand the progress.
Very easy to install and set up, especially with WordPress and Google's Site Kit plugin. The best thing about GA is that you can clearly see how your marketing's performing and where you're traffic's coming from. But don't stop there. Optimisation, personalisation and experimentation will help you get ahead of your competitors.
It's free - what's to dislike? Some people say GA4 is difficult to configure but there are plenty of very good YouTube videos that can take you through this,
We use it primarily to optimise our clients SEO performance and reporting.
It's easy to navigate and for the most part, i can quickly find the info i'm looking for
The GA4/UA changes were tricky for my team to handle since they were used to the previous layout and where information was
Our company is able to track website growth and identify which pieces of content do the best and where there are opportunities for improvement.
I appreciate Google Analytics for its robust tracking and reporting capabilities, user-friendly interface, and the ability to gain valuable insights into website performance and user behavior.
Nothing very much to say. Its really best option for free
Google Analytics solves problems related to website performance, audience insights, conversion tracking, content optimization, traffic sources, mobile analytics, e-commerce data, and customization. It benefits businesses by improving decision-making, enhancing marketing efforts, and increasing conversions.
I love Google Analytics for its detailed insights, real-time tracking, and user-friendly interface. It's a powerful tool for both beginners and experts.
A minor drawback of Google Analytics is the initial potential for data overload due to its extensive information. However, with some familiarization, users can navigate and harness its power effectively.
Google Analytics solves the challenge of deciphering website data, offering detailed insights into audience behavior and conversion tracking. This benefits users by empowering them to make informed decisions, optimize strategies, and enhance overall online performance. Personally, it provides me with a powerful tool to understand and improve digital engagement.
Easy Conversion Tracking. Call Conversion Tracking. Sales Funnels Adwords Tracking Source of Traffic Bounce Rate
Minor Realtime Data Accuracy Issues with Keywords driving traffic on CPC.
Helped us to identify CTA Problems and Increase CRO Analyze Performance of Campaigns and helped in decision making to invest more on reliable campaigns. Spot Low Performing Keywords.
Google Analytics allows users to configure Google Analytics to track and analyze all campaign running on different platforms with easy integration. Dashboarding, Real-Time monitoring with Geo data is incrediably fantastic and well working feature in Google Analytics
We do face sometime minor issues like data discrepancy in exported reports with different levels.
It has allowed me to track and analyze user behavior, traffic sources, real-time monitoring, Geo data and much more
Google Analytics helps me gather all of the valuable insights from my website & apps by just only one time setup, it's easy to access and friendly user interface makes working with it much and much easier. I can identify and understand my audience and their demographics clearly.
Almost each and every thing is perfect about Google Analytics from simple & interactive UI to help & support content but there should be one by one customer care help for normal users too because asking on community makes it consume more time instead of direct chat support.
Easy tracking for my websites, mobile applications and analytics which helps me in identifying my audience category, interests, age and various other demographics.
Dados precisos, principalmente com a mudança para o 4.0
Não gosto das integrações, acredito que possa melhorar as tags.
Está me ajudando a identificar o comportamento do usuário de forma precisa, trabalhar o funil de vendas.