Bing Ads

TL;DR: Bing Ads is Microsoft's online advertising platform, allowing businesses to display ads on the Bing search engine and its partner networks. It enables advertisers to target specific demographics, locations, and search queries to reach their desired audience.
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Bing Ads is a pay-per-click advertising program from Microsoft. It is the counterpart of Google Ads. Since Microsoft owns AOL and Yahoo, the user’s ad campaign with Bing will appear on all three browsers. With Bing Ads, businesses can be visible to over  63 million users  that Google Ads can’t reach. 

Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.