Conversion Rate

TL;DR: Conversion rate is a metric that measures the percentage of users who take a desired action on a website, such as making a purchase or signing up for a newsletter, out of the total number of visitors. It is a crucial indicator of the effectiveness of a website or marketing campaign in achieving its goals.
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Conversion rate refers to the total percentage of visitors who completed the desired action in the dedicated time. This includes signing up for a newsletter, buying the company’s product, or filling out a form. The conversion rate is calculated by dividing the number of conversions by the total visitors and multiplying the result by 100. 

Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.