Customer Acquisition Cost (CAC)

Customer acquisition cost (CAC) is the total amount a business spends to persuade prospects and turn them into paying customers. You can compute the CAC by dividing marketing and promotion costs by the number of new customers gained. Calculating and assessing the customer acquisition cost allows companies to identify profitable efforts that they could use again on the next campaign.

Updated January 2, 2023

Looking for Marketing Analytics Software?

Compare Software

Want to suggest a term?

Know something we’re missing in this dictionary? Let us know! You can reach out via our contact form.

Let us guide you so that you can make the right choice

Simplify your software search and get started by browsing our categories.

Browse our categories

© 2023, a SoHo Media Ltd company. All Rights reserved.
Advertising Disclosure | Cookie Policy | Privacy Policy | Terms of Use | Sitemap