Distribution Channel
TL;DR: A distribution channel refers to the pathway through which goods or services move from the manufacturer to the end consumer, involving intermediaries such as wholesalers, retailers, and distributors. It encompasses the various steps and entities involved in getting a product or service into the hands of the customer efficiently.
Distribution channel refers to the course that a product undergoes – from the production stage until it reaches the customer. A distribution channel aims to provide a smooth and timely delivery of products or services. Depending on the type of distribution channel, the customer may purchase directly from the producer or indirectly through wholesalers and retailers.
Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
Distribution Channel
Learn about distribution channels - the pathways goods or services take from manufacturer to consumer, involving intermediaries like wholesalers & retailers.
https://findstack.com/glossary/distribution-channel
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2024-02-17 18:02:45 +0000
Axel Grubba
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
https://findstack.com/blog/authors/axel-grubba
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