Google Analytics

TL;DR: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and user behavior.
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Google Analytics is a free cloud-based tool created by Google to help companies and individuals track and analyze their website’s visitors, traffic, and ad campaigns. Setting up Google Analytics is easy, as users only need to set up an account, establish their goals, and link it to Google Search Console. 

Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.