H1 is an HTML tag located at the beginning of a web page’s content. It works as a title for a post, so there should only be one H1. The purpose of this tag is to inform the search engines what the page is about. Therefore, adding the target keyword to it can help improve search rankings.
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.