Hreflang Tags

TL;DR: Hreflang tags are HTML attributes used to indicate to search engines the language and geographical targeting of a webpage. They help ensure that users are directed to the most relevant version of a page based on their language and location.
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Hreflang tags are helpful for websites that cater to multilingual users. These HTML attributes will inform Google about the various available page versions so the search engine can show the appropriate result to the visitor’s preferred language. An Hreflang tag is a shortcode that can simply be customized and included on a webpage.

Updated February 17, 2024

Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.