Paid Search
TL;DR: Paid Search is a digital marketing strategy where advertisers pay a fee each time their ad is clicked on search engines. It allows for immediate visibility and targeted advertising.
Paid search is the opposite of organic search. Paid search is a marketing and advertising tactic where a business pays search engines to show their website on top of SERPs regardless of its domain authority. A green [Ad] text will show before the website title or listing when a page is paid and not organic.
Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
Paid Search
Explore Paid Search, a targeted advertising approach enabling instant visibility on search engines through pay-per-click ads.
https://findstack.com/glossary/paid-search
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2024-02-17 17:14:35 +0000
Axel Grubba
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
https://findstack.com/blog/authors/axel-grubba
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