Referral
TL;DR: A referral in web context refers to the process where a user arrives at a website by clicking a link from another site, not directly or through a search engine. It tracks the source of traffic to understand user behavior.
In digital marketing, a referral is an act of referring a partner’s product or service to friends or relatives. You can do this through word-of-mouth and by using any media like emails, social apps, calls, and text messages. Some companies offer referral programs and provide commissions to partners per successful transaction.
Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
Referral
Learn what a referral is in web analytics: tracking user arrivals via links from other sites to measure traffic sources.
https://findstack.com/glossary/referral
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2024-02-17 17:07:12 +0000
Axel Grubba
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
https://findstack.com/blog/authors/axel-grubba
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