White Hat SEO

TL;DR: White Hat SEO refers to the use of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follow search engine rules and policies. It typically involves creating quality content, improving user experience, and ensuring the website is easily navigable.
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White Hat SEO pertains to a set of ethical SEO practices that seek to rank a website without using any techniques that are considered manipulative or black hat. Some examples of White Hat SEO are building strong backlinks, creating optimized and relevant content, targeting the right keywords, and making a website crawlable to search engines.

Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.