Black Hat SEO

TL;DR: Black Hat SEO refers to unethical practices aimed at manipulating search engine algorithms to improve a website's ranking, often resulting in penalties. It involves techniques like keyword stuffing, cloaking, and link spamming.
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Black Hat SEO refers to search engine optimization (SEO) methods that attempt to manipulate search engine results and violate the search engine guidelines. A Black Hat SEO campaign includes keyword stuffing, duplicating content, and cloaking. The downside of black hat SEO is that it can seriously damage someone’s site’s image and credibility, leading to lower-ranking or exclusion from search results. 

Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.