Black Hat SEO

Black Hat SEO refers to search engine optimization (SEO) methods that attempt to manipulate search engine results and violate the search engine guidelines. A Black Hat SEO campaign includes keyword stuffing, duplicating content, and cloaking. The downside of black hat SEO is that it can seriously damage someone’s site’s image and credibility, leading to lower-ranking or exclusion from search results. 

Updated January 2, 2023

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