Call to Action (CTA)

A CTA is an imperative statement used to urge the visitors to take a specific action. It can either be a clickable button, link, or text that will bring visitors to a landing or sales page. A good call to action is clear and direct and doesn’t confuse the leads or prospects. Some common CTAs are “Submit,” “Buy Now,” and “Sign Up.” 

Updated January 2, 2023

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