Call to Action (CTA)
TL;DR: A Call to Action (CTA) is a prompt or directive designed to encourage a specific action from a user, typically within a marketing context, such as making a purchase or signing up for a newsletter. It's a strategic element used to guide and motivate users towards a desired outcome on a website or advertisement.
A CTA is an imperative statement used to urge the visitors to take a specific action. It can either be a clickable button, link, or text that will bring visitors to a landing or sales page. A good call to action is clear and direct and doesn’t confuse the leads or prospects. Some common CTAs are “Submit,” “Buy Now,” and “Sign Up.”
Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
Call to Action (CTA)
Learn about Call to Action (CTA) - prompts designed to encourage user actions on websites or ads. Maximize engagement with effective CTAs.
https://findstack.com/glossary/call-to-action-cta
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2024-02-17 18:13:08 +0000
Axel Grubba
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
https://findstack.com/blog/authors/axel-grubba
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