Click-Through Rate (CTR)

TL;DR: Click-Through Rate (CTR) is a metric that measures the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It's commonly used in online advertising and marketing to assess the effectiveness of campaigns.
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It pertains to the total rate of people who clicked an advertisement they saw online. CTR is one of the most popular metrics used to evaluate the success of marketing campaigns. It can be determined by gathering necessary data from Google Analytics and calculating it using this formula: the total quantity of clicks divided by the number of impressions times 100.

Updated February 17, 2024

Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.