Content Marketing
TL;DR: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a specific audience and drive profitable customer action.
It is a digital marketing strategy in which a business provides and distributes relevant and valuable information through various media. When done right, content marketing can attract the right people, enhance a company’s brand image, and generate new leads and sales. Some content marketing examples are blogs, webinars, and whitepapers.
Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
Content Marketing
Content marketing is a strategic approach to creating and distributing valuable content for audience engagement and business growth.
https://findstack.com/glossary/content-marketing
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2024-02-17 18:10:09 +0000
Axel Grubba
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
https://findstack.com/blog/authors/axel-grubba
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