Cost Per Click (CPC)

TL;DR: Cost Per Click (CPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's commonly used in pay-per-click (PPC) campaigns to measure the effectiveness and cost efficiency of online advertising.

Cost per click (CPC) is the amount an advertiser needs to pay to the publisher or website for each visitor’s click on their ad campaign. CPC is an excellent advertising method as it can help measure the success of a marketing strategy. The average CPC on Bing Ads over different niches is $2.83, and for Google Ads, it’s $1-$2. 

Updated February 17, 2024

Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.