Cost Per Click (CPC)

Cost per click (CPC) is the amount an advertiser needs to pay to the publisher or website for each visitor’s click on their ad campaign. CPC is an excellent advertising method as it can help measure the success of a marketing strategy. The average CPC on Bing Ads over different niches is $2.83, and for Google Ads, it’s $1-$2. 

Updated January 2, 2023

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