Direct Marketing
TL;DR: Direct marketing is a promotional method that involves reaching out to potential customers individually, often through email, phone calls, or physical mail. It aims to generate a response from recipients, such as making a purchase or requesting more information.
Direct marketing is the process where businesses straightly communicate to their prospects through text messages, social media, emails, or calls. This type of marketing avoids the use of intermediaries such as retailers, agents, and salespersons. Direct marketing is a good approach as companies can personalize their message depending on their customer’s needs.
Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
Direct Marketing
Direct marketing is a personalized approach to reaching potential customers through methods like email, phone calls, or mail to elicit a response or sale.
https://findstack.com/glossary/direct-marketing
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2024-02-17 18:03:31 +0000
Axel Grubba
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
https://findstack.com/blog/authors/axel-grubba
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