In digital marketing, a keyword pertains to a word or set of words typed by a user on search engines like Google or Bing to initiate a web search. After entering a keyword, the search engine will show a list of relevant pages. Companies also utilize keywords for SEO so their website can be visible to a specific search query.

Updated March 02, 2024
Exclusive Deals
Discover Amazing Software Deals on Findstack
Get access to up to $600,000+ in savings on the best software to scale your business.