In digital marketing, a keyword pertains to a word or set of words typed by a user on search engines like Google or Bing to initiate a web search. After entering a keyword, the search engine will show a list of relevant pages. Companies also utilize keywords for SEO so their website can be visible to a specific search query.
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.