Pay-Per-Click (PPC)

TL;DR: Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It allows businesses to bid on the placement of their ads on search engine results pages or other online platforms.
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A Pay-Per-Click (PPC) is an advertising method that only allows the publishers or website owners to receive a payment from the advertisers according to the number of clicks that the ad received on their website. PPC has the same concept as CPC (Cost-per-click). Some of the top PPC networks are Facebook Ads, Google Ads, and Bing Ads.

Updated February 17, 2024

Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.