Redirect

TL;DR: A redirect is a way to send both users and search engines to a different URL from the one they originally requested. It is commonly used to guide navigation on websites and manage changes in URLs.
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People use a URL redirect or forwarding to send users that want to access an old page to the new URL. Proper redirecting is beneficial for SEO as it will also direct the search engine bots to the updated page. It will enable the company’s site to work smoothly and avoid having “Error 404” pages. A URL redirect can be 301 (permanent), 302 / 307 (temporary) or meta refresh.

Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.