People use a URL redirect or forwarding to send users that want to access an old page to the new URL. Proper redirecting is beneficial for SEO as it will also direct the search engine bots to the updated page. It will enable the company’s site to work smoothly and avoid having “Error 404” pages. A URL redirect can be 301 (permanent), 302 / 307 (temporary) or meta refresh.

Updated January 2, 2023

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