YouTube Advertising

TL;DR: YouTube advertising is a marketing strategy that involves placing ads on YouTube's platform to target potential customers through video content. These ads can vary in format, including skippable and non-skippable video ads, banner ads, and sponsored content.
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YouTube Advertising service allows content creators on YouTube to reach more audiences through paid ads. YouTube Ad metrics can be visible inside the Google Ads platform if a business account provides access to the YouTube profile. YouTube has billions of active users, and this advertising platform can help businesses reach the right people and analyze their promotion efforts.

Updated February 17, 2024

Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.