There can be many innovative and amazing ways to increase traffic to your website, there are some methods that would require you to spend some money while others are simple and easy to implement and would require no financial help.
Getting visitors who are interested in your niche or website is important as targeted visitors could turn into buyers or consumers to help your business succeed. Increasing targeted website traffic can take time and work but it will be worth it.
Below are some natural and effective techniques discussed, they are done in order to increase website traffic and bring more readers to read your content.
Let’s get to it!
Digital Marketing Strategies That Will Increase Traffic To Your Website
Article Marketing
Article marketing is a technique that is proven, highly effective, reliable, and sure to stay. It is easy to build great website traffic resources with high conversions, especially sales and profits.
It is really fun doing article marketing looking at the rewards that await you. There are those online marketers who invested too much in pay-per-click marketing while others generate high earnings on article marketing and earn continuous income with the old articles.
In an article marketing venture, articles can have varied effects depending on their popularity in patronage and demand. But unpopular articles can be offset with popular ones.
Articles normally send off an effect on the readers themselves. This is the reason why they like the content if it is more positive, useful, and helpful to them. The more readers you have the more leads you have to your website. Hence, targeted traffic and great commissions are possible.
Video Marketing
Aside from article marketing, video marketing is another effective technique for website traffic creation. It is necessary that the video must be eye-catching and done professionally.
Making videos can be done with the help of software and resources available. However, it is possible to create videos that are professional-looking even without expertise, money, top-of-the-line software, and state-of-the-art equipment.
It is not a necessity for you to appear on the videos created. The important thing is you can post these on several video streaming sites. It is really surprising that after a day or two, there are hundreds of visitors hitting your videos. No need to worry about costs since these are all for free.
Nowadays, videos catch the attention of the viewers since they want fast, simple, and interactive ads. See to it that the videos are multidimensional in order for you to easily build trust and connections as well as make easy conversions. The video itself will work for you.
Videos are hit too many viewers. But to increase rapid conversions, links directly routed to your own site are needed in order to empower your website position in the search engine ranking.
Posting videos on YouTube or other video-sharing sites with backlinks to your website generates traffic to your website. You will never regret the time you spent on video creation as this is really worth the results.
Viral Marketing
Viral marketing is one of the most powerful techniques for generating website traffic because it works on the basis of other people distributing your content for you.
Of course, you have to produce great content in the first place so that people will want to pass it on to others on your behalf but once your content goes viral, it is hard to stop. Indeed, a really good viral campaign will go on for years.
Some great viral marketing examples include:
Traffic generation techniques already covered in this series have a viral element. Your articles, press releases, software, and videos can all go viral.
I discovered today that one of my competitors had actually added my press room feeds to his/her Twitter account. So every time I write a new press release it gets tweeted to over two thousand followers of one of my competitors – nice.
Forum Marketing
Forums are the heartbeat of the internet. It is where people of similar interests gather to discuss and debate the hot topics of the moment. The search engines love them because they generate regular content that is constantly updated.
In fact, many of the forum threads will often hit the Google number one slot for a particular keyword or phrase within minutes of the thread being created.
By following a few simple rules, you can easily tap into this excellent source of website traffic.
The most important thing is to find forums that are relevant to the theme of your website. Apart from ensuring that this will provide you with highly targeted web traffic, it is also easier to contribute to a forum when the discussion is focused on an area that interests you.
It is also useful if the forum is Dofollow, has a reasonably high Google Page Rank, and is currently active.
Most forums require you to join in order to be allowed to post. This is completely fine and once signed up, there is usually an opportunity to place a link in your forum profile.
But the real value of commenting in forums comes from your signature link. Most forums allow one or two links in your signature (you should check the rules of the forum before posting).
Blog Commenting
In the last few years, blogging has become increasingly popular, to the extent that it now accounts for a large proportion of internet content. It makes sense then for website owners to utilize this medium in order to generate immediate web traffic and also, to cultivate useful backlinks for SEO purposes.
But prior to engaging in the practice of blog commenting, there are some important factors that website owners should bear in mind.
The first is to consider the relevance to your website or the blog you are commenting on. If you have a website that provides information on toy train collections, there is little point in commenting on a blog about wedding planning.
Not only are you unlikely to pick up any targeted traffic but it will also not help to improve your popularity with the search engines.
The next consideration is to focus on commenting on popular blogs. For SEO purposes, it helps if the blog you are commenting on is both dofollow and has a relatively high Google Page Rank.
Things to implement or improve on your website
1. Provide Original and Highest Quality Content
No matter what you do, if the content provided by you is not up to the mark then after some time you cannot ensure that readers flock to your website that easily.
No one is foolish enough to believe low-grade material is good for a very long period of time. So do not try to bluff them with irrelevant things for long. There are too many competitors around you.
2. Provide Free Reports
Write articles or free reports are the best way to start promoting your website. Remember major internet users around the world are using the internet as a medium to add their knowledge.
With good content of your writing, you can attract more readers to visit your site and in the same way will build more loyalty between you and your readers. Try to give readers information about what they’re needed and do not forget to put your site in your signature.
3. Offer Gifts to Your Visitors
Give your visitors a gift. It can be a free report, e-book, or tips and force them to subscribe to your subscriber’s list. It will guarantee you to get repeated customers or readers and at the same time can start making your mailing list.
Use an autoresponder service such as ConvertKit. With the right email marketing tool you can easily manage your mailing list and broadcast your message, post, or whatever-related to your pages at your fingertips.
4. Make a Newsletter
To build a newsletter with a lot of articles, you can integrate with writers and sites that will allow you to use their articles in exchange for advertising their name on your site.
Ultimately your newsletter will spread and gain you an opt-in list of people that could visit your website regularly.
Things to implement or improve outside of your website
1. Off Page SEO
While it is vital to get on-page optimization right, the more competitive keywords you might be targeting require additional effort away from your site, a practice commonly referred to as off-page optimization. Broadly, this involves the practice of getting other sites on the internet to link back to yours.
The first thing to appreciate is that not all backlinks are equal. A link from a site that is considered an authority site by the search engines is far more valuable than one that comes from a lower-rated site. This differentiation can be assessed by the Domain Rating (DR) of the page that is linking back to your site.
The higher the DR, the more authority that site has in the eyes of the search engines. The DR scale runs from 0 to 100 and broadly speaking, a link from a site that is 40 or above should be regarded as valuable.
Next, we need to consider how to go about generating backlinks and also, to ensure that only so-called, white hat, methods are used. This essentially involves links being built naturally. I will take this opportunity to provide an overview of the main white hat methods of link building.
The best method of building backlinks is by distributing unique content around the internet with a link back to your site and just as importantly, these links should be to various pages of your website, not just the homepage. You can use tools like Semrush and Ahrefs and see how your competitor’s are growing organically.
Typically, content can be distributed in the form of articles, press releases, videos, and software. You can also use briefer content sound bites on various social networking sites such as Twitter and Squidoo in particular.
2. Pay for banner ads
Placing ads on websites on related topics can help bring in visitors. This potential traffic will be targeted toward your market because they are already looking at related sites.
When they click on your advertisement this makes them even more targeted to your website.
3. Run Pay Per Click (PPC) advertisements.
Also called PPC, these are the ads at the top and the right of the page when you perform a search on Google or similar search engine.
You can buy keywords related directly to your niche and thus attract any potential visitors who would be likely interested in your offering. Unfortunately, this method can get rather expensive pretty quickly therefore it is only suggested for companies with larger budgets.
4. Use Social Media and Networking Sites
Social media and social networking sites are today one of the most powerful ways by which you can increase traffic to your website. You can actually boost up your business networking and make money quick with the help of sites like Facebook.
There are tons of businesses all over the world that are using Facebook as their most preferred way of marketing. As this is the free and most effective marketing tool, more and more businesses and entrepreneurs are getting attracted to it.
The site has huge membership that includes potential customers for every niche. The number is just increasing day by day and you can benefit a lot from the Facebook business opportunities. With the right knowledge about using the site, you can increase web traffic and get a number of sales each and every day.
You can join Facebook for free and get advantages from the first day. You just need to create your business profile and fan page in the right way. The information you add to your profile page and fan page means a lot to you. And your visitors will get attracted to you when you provide them something interesting and attractive.
Facebook is an excellent site to promote your brand and business by which you can convert your small business into a large selling brand. This is a site that provides you an opportunity to get success in very little time. It helps you to get better credibility and reputation online.
Business networking with the help of the most popular Facebook applications, groups, and fan pages is a great way to enhance your web exposure.
You can use Facebook for business and can get more and more profits. The best advantage of using this site for marketing is the traffic it provides to your site. You get the targeted traffic that converts better for you and provides you maximum leads thus growing your profits and revenues.
Final Thoughts
Always remember the more visitors, the more money you get. Start to do step by step and monitor your traffic. Do your research and try to identify which steps give you more advantage and focus on that.
Getting free traffic is an immense topic and it is not possible to list all the ways to do it. Nevertheless, if you know the essential ways to do it, such as the ways listed above, and work them appropriately, it will bring more responsive traffic to your website and give you a better conversion rate.
Editor’s note: this is a guest post from Shubham Chopra, Founder of Marketing Savior. Do you have digital marketing or B2B software expertise? Pitch your blog idea using our contact page.
