Findstack‘s Technology Glossary

Browse through software and technology business definitions.
A/B testing is a method in software engineering where two versions of a webpage or app are compared by randomly assigning them to users to determin...
AdSense is a program run by Google that allows website publishers to display ads on their site, earning revenue on a per-click or per-impression ba...
An add-on domain is a secondary domain hosted within a single hosting account, allowing users to manage multiple websites from one control panel. I...
An affiliate is an individual or organization that promotes products or services for another company, typically earning a commission for each sale ...
An affiliate network is a platform that connects merchants with affiliate marketers, facilitating the promotion of products or services in exchange...
Anchor text is the clickable text in a hyperlink that provides context about the linked page's content. It helps users and search engines understan...
Apache, specifically the Apache HTTP Server, is a free and open-source web server software notable for playing a key role in the initial growth of ...
Backlinks are incoming links from one web page to another, aiding in search engine optimization by indicating the relevance and authority of a webp...
Backup is the process of creating copies of data to prevent loss in case of hardware failure, accidental deletion, or other disasters. It involves ...
Bandwidth refers to the maximum rate of data transfer across a network or communication channel, typically measured in bits per second (bps). It de...
Bing Ads is Microsoft's online advertising platform, allowing businesses to display ads on the Bing search engine and its partner networks. It enab...
Black Hat SEO refers to unethical practices aimed at manipulating search engine algorithms to improve a website's ranking, often resulting in penal...
A blog is a website or online platform where individuals or groups share their thoughts, ideas, and experiences through written posts. It typically...
Bounce rate is the percentage of visitors to a website who navigate away from the site after viewing only one page, without interacting further.
Breadcrumbs are a navigational aid commonly used in user interfaces, displaying the user's current location within a website or application hierarc...
A Content Delivery Network (CDN) is a network of distributed servers that deliver web content to users based on their geographic location, ensuring...
CRM stands for Customer Relationship Management. It's a strategy and technology for managing interactions and relationships with customers and pote...
Caching is the process of storing data temporarily in a cache memory or storage location to expedite future requests for the same data. It helps im...
A Call to Action (CTA) is a prompt or directive designed to encourage a specific action from a user, typically within a marketing context, such as ...
A Canonical URL is the preferred version of a webpage URL, used to specify the authoritative source when duplicate or similar content exists. It he...
Click-Through Rate (CTR) is a metric that measures the ratio of users who click on a specific link to the number of total users who view a page, em...
Cloud hosting is a type of web hosting service where resources are spread across multiple servers, providing scalability, reliability, and flexibil...
A contact form is a web page element used for visitors to submit inquiries or messages to website owners. It typically includes fields for the user...
A Content Management System (CMS) is a software application that enables users to create, manage, and modify digital content on a website without n...
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and ...
Control Panel is a centralized interface in operating systems like Windows, allowing users to manage system settings, hardware, and software config...
Conversion rate is a metric that measures the percentage of users who take a desired action on a website, such as making a purchase or signing up f...
Cost Per Acquisition (CPA) is a marketing metric that calculates the average cost to acquire a new customer or lead. It's calculated by dividing th...
Cost Per Click (CPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It's commonly used in pay-per-click ...
Customer Acquisition Cost (CAC) is the total amount a business spends on acquiring a single customer, including marketing and sales expenses. It's ...
DDoS (Distributed Denial of Service) is a malicious cyberattack where multiple compromised computer systems target a single system, overwhelming it...
DNS (Domain Name System) is a decentralized system that translates domain names to IP addresses, enabling users to access websites using human-read...
Data transfer refers to the process of moving digital information from one location to another, typically between devices or over a network, such a...
Dedicated server hosting is a type of web hosting where a client leases an entire server exclusively for their use, providing full control and reso...
Digital marketing is the promotion of products or services using digital channels such as websites, social media, email, and search engines to reac...
Direct marketing is a promotional method that involves reaching out to potential customers individually, often through email, phone calls, or physi...
A distribution channel refers to the pathway through which goods or services move from the manufacturer to the end consumer, involving intermediari...
A domain name is a unique address used to identify a website on the internet, typically consisting of a name followed by a domain extension (such a...
A domain registrar is a company that manages the reservation of internet domain names. They facilitate the registration process, allowing individua...
A drip campaign is a method of marketing that involves sending a series of pre-written messages or content to prospects or customers over time, usu...
Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product, it pu...
E-commerce, short for electronic commerce, refers to the buying and selling of goods or services over the internet, often involving online transact...
Email automation is the process of sending pre-written emails to subscribers or customers based on specific triggers or schedules, streamlining com...
An email list is a collection of email addresses used by individuals or businesses to send messages, updates, or promotional content to subscribers...
Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people via email. It is often used to promo...
Error 404 is a standard HTTP status code indicating that the server cannot find the requested resource. It's commonly displayed as "404 Not Found" ...
FTP (File Transfer Protocol) is a standard network protocol used for transferring files between a client and a server on a computer network. It pro...
Facebook Ads is a targeted advertising platform on the Facebook social media network, allowing businesses to reach specific audiences with sponsor...
A Featured Snippet is a summary of an answer to a user's query, displayed at the top of Google search results, providing quick access to relevant i...
A firewall is a network security device that monitors and controls incoming and outgoing network traffic based on predetermined security rules. It ...
The Google Algorithm refers to the complex system used by Google to determine the ranking of web pages in its search results, considering factors l...
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and user behavior.
Google Search Console is a free tool provided by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Goog...
H1 is a markup element in HTML used to define the most important heading level, typically representing the main title or section heading of a webpa...
HTTPS (Hypertext Transfer Protocol Secure) is a secure version of HTTP, encrypting data exchanged between a web server and a user's browser to ensu...
A hashtag is a metadata tag commonly used on social media platforms to categorize content and facilitate its discovery by other users interested in...
A heat map is a graphical representation of data where values are depicted by colors, with warmer colors indicating higher values and cooler colors...
Hreflang tags are HTML attributes used to indicate to search engines the language and geographical targeting of a webpage. They help ensure that us...
A hyperlink is a clickable element on a webpage that directs users to another webpage or resource when clicked. It is typically represented by text...
An IP address is a unique string of numbers separated by periods that identifies each device using the Internet Protocol to communicate over a netw...
Inbound marketing is a strategy that focuses on attracting customers through relevant and helpful content and interactions, rather than outbound te...
Intranet Wiki Software is a collaborative platform used internally by organizations to create, share, and manage knowledge and information among em...
JavaScript is a high-level, dynamic programming language that is widely used for creating interactive effects within web browsers. It enables the d...
A keyword is a term used in digital content to improve its visibility in search engine results. It's essential for SEO as it helps to match user qu...
A Knowledge Base is an centralized repository that systematically organizes information, resources, and answers to frequently asked questions to en...
A landing page is a standalone web page created specifically for a marketing or advertising campaign. Its purpose is to prompt visitors to take a p...
An MX (Mail Exchange) Record is a type of DNS (Domain Name System) record that specifies the mail server responsible for receiving email on behalf ...
A mailing list is a collection of email addresses used by an individual or organization to send messages to multiple recipients. It facilitates gro...
Managed hosting is a service where a hosting provider takes care of all the management tasks of a server, including setup, administration, maintena...
A meta description is a brief summary of a web page's content, provided in the HTML of the page, that search engines display in search results to g...
Monthly Recurring Revenue (MRR) is the total predictable revenue a company expects to receive every month from its subscribers or customers.
MySQL is an open-source relational database management system (RDBMS) that uses SQL (Structured Query Language) for storing, retrieving, and managi...
Nofollow is an HTML attribute used in links to instruct search engines not to follow the link for indexing purposes, essentially telling them to ig...
Omnichannel marketing is a strategy that offers a seamless customer experience across all channels and touchpoints, integrating online and offline ...
An online course is a structured educational program delivered over the internet, typically featuring video lectures, assignments, quizzes, and int...
PHP is a widely-used, open-source scripting language especially suited for web development. It can be embedded into HTML to add functionality to we...
PaaS (Platform as a Service) is a cloud computing model that provides customers with a platform to develop, run, and manage applications without th...
Paid Search is a digital marketing strategy where advertisers pay a fee each time their ad is clicked on search engines. It allows for immediate vi...
A parked domain is a registered domain name that is not currently being used for a website or email hosting, typically reserved for future use or t...
Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It allows businesses to bid o...
A podcast is a digital audio or video series that users can subscribe to and download for listening or viewing on various devices. It typically fea...
Quality Score is a Google AdWords metric that evaluates the quality and relevance of your ads and keywords. It influences your ad's position and co...
A redirect is a way to send both users and search engines to a different URL from the one they originally requested. It is commonly used to guide n...
A referral in web context refers to the process where a user arrives at a website by clicking a link from another site, not directly or through a s...
Reseller hosting is a type of web hosting where the account owner has the ability to use their allotted hard drive space and bandwidth to host webs...
Return on Ad Spend (ROAS) is a metric used to measure the revenue generated for every dollar spent on advertising. It helps advertisers understand ...
Robots.txt is a file used by websites to communicate with web crawlers and other web robots, indicating which parts of the site should not be proce...
SEO, or Search Engine Optimization, is the practice of optimizing web content to improve its visibility and ranking in search engine results, ultim...
SMTP stands for Simple Mail Transfer Protocol, which is a standard protocol used for sending emails across the Internet. It facilitates the communi...
SSL Certificates are digital certificates that authenticate the identity of a website and enable an encrypted connection between a web server and a...
Software as a service (SaaS /sæs/) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrall...
A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. It's visualized as a funn...
Schema Markup is a code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. It...
Shared hosting is a web hosting service where multiple websites reside on one web server, sharing its resources like disk space and bandwidth. It i...
A Sitemap XML is a file that lists a website's important pages, ensuring search engines can discover and crawl them all. It acts as a roadmap for s...
Software refers to a set of instructions or programs that enable a computer to perform specific tasks or functions, encompassing applications, oper...
Spam refers to unsolicited and often irrelevant or repetitive messages sent over the internet, primarily via email, to a large number of recipients...
Split testing, also known as A/B testing, is a method used to compare two versions of a webpage or app to determine which one performs better. It i...
HTML tags are markers used to define elements within a document's content, encapsulating data to denote structure, formatting, and semantics for we...
A Uniform Resource Locator (URL) is a reference or address used to access resources on the internet. It specifies the location of a resource as wel...
Uptime refers to the amount of time a system, device, or service has been operational and available without any downtime. It is often used as a mea...
A VPN (Virtual Private Network) is a secure network connection that encrypts your internet traffic, providing privacy and anonymity by masking your...
VPS Hosting is a virtual private server hosting service where users are allocated dedicated resources on a server with multiple users. It offers mo...
A VoIP caller refers to an individual or entity making a phone call using Voice over Internet Protocol (VoIP) technology, which allows voice commun...
Web hosting is a service that enables individuals and organizations to make their websites accessible via the World Wide Web. It involves storing w...
A webinar is an online seminar that allows participants to interact and exchange information in real-time through the internet.
A website builder is a tool or platform that allows users to create websites without manual coding, often featuring drag-and-drop interfaces and pr...
White Hat SEO refers to the use of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and co...
WordPress is a popular open-source content management system (CMS) used for creating and managing websites, ranging from blogs and small business s...
Yahoo Advertising is a digital marketing solution that enables businesses to connect with their target audiences through various ad formats across ...
YouTube advertising is a marketing strategy that involves placing ads on YouTube's platform to target potential customers through video content. Th...
cPanel is a web hosting control panel that provides a graphical interface and automation tools for managing web hosting servers. It simplifies task...