Findstack’s Online Business Glossary 📖

Over 100 free software terms, online business definitions, abbreviations, and technology jargon.

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The term “affiliate” is used most often in the business world, by companies describing contractors responsible for driving attention to a brand. Affiliates act as advocates for the companies they work for, performing marketing and promotional tasks, or selling products on the behalf of another company.



A blog is a web page or site where a writer posts articles on a particular topic to share ideas and information with the wider audience and provide relevant opinions. Blogs are updated regularly and are used both for personal or business purposes.

Bounce Rate

Bounce rate is the total number of visitors that view a single site page and leave without doing anything such as clicking links, signing a form, or purchasing a product. A high bounce rate doesn’t always equate to something negative, and it depends on the businesses’ goal. However, analyzing it is still crucial as it can help online business owners determine their marketing efforts.



CRM or “Customer Relationship Management” is the term commonly used to refer to technology which allows companies to track and manage their interactions with customers. CRM systems help organizations to develop stronger connections with their target audience, encouraging sales and brand loyalty over time.


Domain Name

Domain is a unique name that someone can assign to a site hosted on a web server. The domain works similar to a phone number or an email address as there can be no duplicate used by different entities. For example, since is already taken and currently active, no one can use that same domain.



E-Commerce is the act of buying and selling goods or services on the internet. Ecommerce is also known as online shopping, e-shopping, or web shopping. The term “e-commerce” is often used for online buying and selling physical products but can also refer to services and intangibles bought and sold online.

Email Marketing

Email marketing is an online marketing strategy which involves sending carefully crafted email messages to people on a mailing list. Such regularly sent emails are aimed at connecting with the audience and engaging them in a way that drives sales and increases loyalty.  








Landing Page

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign where a visitor “lands” after they click on a link. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).




Online Course

Otherwise known as an “online class” an online course is a form of education carried out through a connection to the internet. With an online course, a teacher may deliver training in a range of formats, using tools like live video streaming, recorded videos, eBooks, webinars, and quizzes or tests.



Podcast is a form of audio broadcasting delivered usually over the web; podcasts are similar to a “talk show” section on a radio channel. The Podcasting format has grown increasingly popular lately with a consistent rise in listeners over the years.





SaaS, which means Software as a Service, refers to a software distribution model where users can access applications online via cloud provider through subscription or licensing instead of installing them to their computer.


SEO, or Search Engine Optimization refers to the concept of optimizing and manipulating your website to improve its visibility in search engines (like Google). Good SEO practices ensure your website shows up quickly when people search for terms related to your business on Bing, Google, and Yahoo.


Software is a set of instructions, data or programs used to operate computers and execute specific tasks. It is the opposite of hardware, which describes the physical aspects of a computer. Software is a generic term used to refer to applications, scripts and programs that run on a device. It can be thought of as the variable part of a computer, while hardware is the invariable part.

Split Testing

Split testing is a method of conducting controlled experiments, which allows companies to examine the performance of one factor against another. For instance, with split testing, you can determine whether one version of a button on a webpage leads to more clicks or conversions than another. The goal of split testing is to optimize various forms of content, like emails, landing pages, and websites, for the best results.





A VPN or Virtual Private Network provides digital consumers with online privacy and anonymity. Essentially, the technology works by creating a private network for your internet connection, masking your internet protocol address (IP), so your online actions stay invisible.


Web Hosting

Web hosting is an online service that provides the customer with digital space in which they can house their website or web application on the Internet. A web hosting provider allocates space on a server for a website to store its files. These files can include images, videos, CSS, HTML and much more.


The term “Webinar” stands for “Web Seminar”, a kind of online education strategy often built to include video presentations, lectures, and workshops hosted online. These online events are usually interactive and allow various educators to share knowledge either on-demand, (through pre-recorded sessions), or live.

Website Builder

Website builder is a tool designed to simplify the art of creating an effective website. Before the rise of website builders, creating an online presence for an individual or business would require a lot of coding work, to dictate how each page hosted by a provider would work. Now, website builders offer simple, no-code / low-code, visual solutions for site building instead.


WordPress is an open-source content management system licensed under GPLv2, which means that anyone can use or modify the WordPress software for free. Actually, WordPress is the simplest, most popular way to create your own website or blog. In fact, WordPress powers over 40.0% of all the websites on the Internet. 


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