Findstack’s Technology Glossary
Browse through software and technology business definitions.
It refers to a unique active domain created on the same web host and control panel where the user’s main or existing domain is located. An add-on domain works like a regular domain to build a new website, email address, and subdomain. However, all its files are stored and shared on the server of the main domain.
It is a free monetization program offered by Google since 2003. It allows website owners and publishers to generate revenue by displaying relevant texts, images, and video advertisements for their audience. They can earn income through clicks or impressions. AdSense is currently the most popular advertisement service on the internet and is used by over 38 million people worldwide.
Refer to a powerful online marketing method where marketers test two versions of a digital variable to determine which one is more effective. The A/B test process is also known as split testing. Marketers use it in advertisements, email marketing, and web or landing pages. When a variable undergoes A/B testing, they test details such as content, copy length, image, CTA button, headline, or color against one another.
The term “affiliate” is used most often in the business world, by companies describing contractors responsible for driving attention to a brand. Affiliates act as advocates for the companies they work for, performing marketing and promotional tasks, or selling products on the behalf of another company.
An affiliate network provides a convenient interface for online marketers and publishers to participate in various affiliate marketing opportunities offered by companies. Most affiliate networks don’t charge their affiliates. However, companies who’d like to promote their products need to pay a fee. The pioneer affiliate networks are Commission Junction and Clickbank.
It is a visible, clickable word or set of words in a hyperlink. An anchor text usually has a different color (commonly blue but is changeable) from the rest of the texts in a document. Clicking the anchor text activates the hyperlink and directs visitors to another web page. An anchor text helps visitors and search engines know what the link is about, which can help with SEO.
This is a free, reputable, and safe web server application created by Apache Software Foundation. Since it’s open-source software, Apache is highly customizable and easy to use. Developers are free to add, remove, or change components to suit their specific needs. It makes Apache a good option for people who want complete control over the server and its functions.
Backlinks are links coming from other websites that lead to a particular site. They’re crucial for SEO because they establish the authority and credibility of the site, thus determining its rank on Google and other search engines. The higher quality and more relevant backlinks are, the more valuable that website becomes.
A backup enables users to recover digital data. When someone performs a file or database backup, they are copying it to another location so it can be used in case the original data is lost, corrupted, or hacked. The most common types of backups are full, mirror, incremental, and differential.
In the digital aspect, bandwidth refers to the maximum amount of data that users can send through a specific connection (i.e., internet) within a given period. People can measure this in bits/bytes per second (bps). Higher bandwidth means the connection can transfer more data and requires less time to download large files.
Bing Ads is a pay-per-click advertising program from Microsoft. It is the counterpart of Google Ads. Since Microsoft owns AOL and Yahoo, the user’s ad campaign with Bing will appear on all three browsers. With Bing Ads, businesses can be visible to over 63 million users that Google Ads can’t reach.
Black Hat SEO
It refers to SEO methods that attempt to manipulate search engine results and violate the search engine guidelines. A Black Hat SEO campaign includes keyword stuffing, duplicating content, and cloaking. The downside of black hat SEO is that it can seriously damage someone’s site’s image and credibility, leading to lower-ranking or exclusion from search results.
A blog is a web page or site where a writer posts articles on a particular topic to share ideas and information with the wider audience and provide relevant opinions. Blogs are updated regularly and are used both for personal or business purposes.
Bounce rate is the total number of visitors that view a single site page and leave without doing anything such as clicking links, signing a form, or purchasing a product. A high bounce rate doesn’t always equate to something negative, and it depends on the businesses’ goal. However, analyzing it is still crucial as it can help online business owners determine their marketing efforts.
Digital breadcrumbs, also called breadcrumb trails, are information users leave behind as they visit pages online. Breadcrumbs can help users understand their path to a current page and trace their way back to the starting page. B2C companies also utilize these digital trails to create a profile of their target consumers.
Caching is the method of keeping data in temporary online storage for faster access. It reduces the time web browsers, and servers need to respond to users’ data requests. Caching is widely used in all kinds of applications and operating systems to provide services with high efficiency. Some commonly cached data are images, multimedia, HTML files, and scripts.
Call to Action (CTA)
A CTA is an imperative statement used to urge the visitors to take a specific action. It can either be a clickable button, link, or text that will bring visitors to a landing or sales page. A good call to action is clear and direct and doesn’t confuse the leads or prospects. Some common CTAs are “Submit,” “Buy Now,” and “Sign Up.”
When URLs of two or more pages are similar, search engines get confused about which one should be displayed for a particular keyword. This may result in duplicate content issues and affect the website’s SEO. Canonical URLs save websites from this problem by telling the search engines which page to index.
CDN (Content Delivery Network)
A CDN refers to a collection of web servers that deliver digital material faster and more accurately. You can find servers under CDN across multiple geographical locations that function as one unit to speed up website loading times. It also distributes traffic among numerous servers, mitigating the effects of internet attacks such as DDoS.
Click-Through Rate (CTR)
It pertains to the total rate of people who clicked an advertisement they saw online. CTR is one of the most popular metrics used to evaluate the success of marketing campaigns. It can be determined by gathering necessary data from Google Analytics and calculating it using this formula: the total quantity of clicks divided by the number of impressions times 100.
Cloud hosting allows users to store and use applications and resources on virtual servers. This type of hosting is advantageous because it is more flexible, faster, and cheaper than traditional hosting. It also gives businesses and users the ease to access databases through any web browser or internet-enabled device anywhere in the world.
This is a customizable online form visible on websites where people can fill out their details so that the company or publisher can contact them. The standard fields on a contact form include name, email address, and message. Once a visitor fills out the form, it will be sent to the publisher’s chosen email.
It is a digital marketing strategy in which a business provides and distributes relevant and valuable information through various media. When done right, content marketing can attract the right people, enhance a company’s brand image, and generate new leads and sales. Some content marketing examples are blogs, webinars, and whitepapers.
Control Panel is a Windows software where users can modify and manage their computer’s settings. The features that can be accessed and configured inside the Control Panel are appearance and personalization, user accounts, safety and security, installed programs, hardware, internet and network, and computer’s date and time.
It refers to the total percentage of visitors who completed the desired action in the dedicated time. This includes signing up for a newsletter, buying the company’s product, or filling out a form. The conversion rate is calculated by dividing the number of conversions by the total visitors and multiplying the result by 100.
Cost Per Acquisition (CPA)
This is the amount spent by an entity to acquire new customers through advertising and other paid campaigns. The CPA is crucial as it helps businesses determine whether they spent their money well or are using the right strategy. The formula for Cost Per Acquisition is the advertising budget divided by the new number of customers.
Cost Per Click (CPC)
It is the amount an advertiser needs to pay to the publisher or website for each visitor’s click on their ad campaign. CPC is an excellent advertising method as it can help measure the success of a marketing strategy. The average CPC on Bing Ads over different niches is $2.83, and for Google Ads, it’s $1-$2.
The cPanel is a reliable and user-friendly control dashboard for websites and servers. It is where site administrators can manage user accounts and emails, access files, install scripts and software, and activate site backup. cPanel is a paid third-party app, and pricing starts at $15. However, some web hosting platforms provide free access to cPanel.
CMS (Content Management System)
CMS is software that facilitates the creation, modification, and removal of content on a website. It is an excellent option for businesses and individuals who want to build websites quickly without technical knowledge. Most CMS are free, but others charge a monthly fee. WordPress.org is the most well-known CMS platform.
CRM or “Customer Relationship Management” is the term commonly used to refer to technology which allows companies to track and manage their interactions with customers. CRM systems help organizations to develop stronger connections with their target audience, encouraging sales and brand loyalty over time.
Customer Acquisition Cost (CAC)
The total amount a business spends to persuade prospects and turn them into paying customers. You can compute the CAC by dividing marketing and promotion costs by the number of new customers gained. Calculating and assessing the customer acquisition cost allows companies to identify profitable efforts that you could use again on the next campaign.
Data transfer or transmission is the way of transferring information from one place to another through various channels. This includes uploading data from a computer, downloading it from the web, or transferring files through peer-to-peer networks. Data refers to any digital files and can be in texts, images, audio, or videos.
DDoS (Distributed Denial of Service)
It pertains to a cyber attack where hackers use a botnet, which uses multiple infected devices, to spam the victim site and overwhelm it with fake traffic. The objective of a DDoS attack is to slow down a website and eventually make it unavailable for genuine users. For companies, this can result in monetary loss as the existing server will be affected.
Dedicated Server Hosting
It is a type of online hosting where a server caters to only one website. A dedicated server allows businesses to enjoy full access and control to resources, better website performance, access to an exclusive IP address, and more flexible customization options. AWS Cloud Hosting Services and OHV Cloud are some platforms that offer this type of hosting service.
This marketing strategy promotes products and services online through social media, search engines, emails, and mobile apps. Digital marketing started in the 1990s but remains the most effective method to reach a wider audience and grow a business. Moreover, it’s cheaper than traditional marketing and allows companies to get higher ROI.
Direct marketing is the process where businesses straightly communicate to their prospects through text messages, social media, emails, or calls. This type of marketing avoids the use of intermediaries such as retailers, agents, and salespersons. Direct marketing is a good approach as companies can personalize their message depending on their customer’s needs.
It refers to the course that a product undergoes – from the production stage until it reaches the customer. A distribution channel aims to provide a smooth and timely delivery of products or services. Depending on the type of distribution channel, the customer may purchase directly from the producer or indirectly through wholesalers and retailers.
DNS (Domain Name System)
This online system created by Paul Mockapetris in 1983 serves as a solution for the growing number of devices connected to the internet. The domain name system works as a vast and accessible online directory that translates hostnames into numbers, referred to as IP addresses. It allows computers worldwide to communicate with each other.
Domain is a unique name that someone can assign to a site hosted on a web server. The domain works similar to a phone number or an email address as there can be no duplicate used by different entities. For example, since www.huffpost.com is already taken and currently active, no one can use that same domain.
It is a company that holds the license to register and sell domain names to the public. It also offers alternative names and assigns a designated IP address for the domain bought. A registrar charges a fee depending on the purchased domain and add-ons, such as privacy and protection or web hosting. NameCheap and Domain.com are two popular domain registrars.
A drip campaign is a sequence of scheduled emails sent to leads or contacts. The marketer can customize the content of the email and set the right message depending on the visitor’s behavior. A drip campaign allows businesses to nurture leads, automate workflows, boost brand awareness, and provide content that will convert followers into customers.
It is a business model that does not require the store owner to carry an inventory. When business owners receive orders from customers, they contact the suppliers who ship the item directly to the buyers. It makes dropshipping an excellent option for small online stores with no significant capital or a storeroom.
E-Commerce is the act of buying and selling goods or services on the internet. Ecommerce is also known as online shopping, e-shopping, or web shopping. The term “e-commerce” is often used for online buying and selling physical products but can also refer to services and intangibles bought and sold online.
It is the process of sending relevant emails to prospects automatically through scheduling or establishing trigger emails depending on specific actions. Creating automated emails can help businesses save time and money, optimize lead generation efforts and boost sales. Moreover, email automation tools provide detailed reports that companies can use to monitor their email marketing performance.
Email marketing is an online marketing strategy which involves sending carefully crafted email messages to people on a mailing list. Such regularly sent emails are aimed at connecting with the audience and engaging them in a way that drives sales and increases loyalty.
An email list refers to a group of email addresses and other important information provided by individuals interested in a company’s product or offer. You can gather the emails manually or automatically using third-party apps. People can grow their business by sending relevant content, newsletters, product promotions, and special offers to their email list.
It is an HTTP status that shows when the browser cannot find the web page. There are several situations where the error 404 text appears. It might be because of a server or internet issue. Other reasons are typos in the webpage URL, or the page’s content has been deleted or transferred.
Businesses use these personalized paid ads to reach their target audience on Facebook, Instagram, and Messenger. The platform allows enough flexibility for ad campaigns. Users can set their marketing objective, choose the demographics and actions of their prospects, decide where they want to show their ads, and adjust their budget.
A featured snippet, also known as position zero, is a special box that Google displays at the top of the search engine results page. It contains the most relevant answer to a user’s query, which Google takes from one of its indexed pages. When a website content becomes a featured snippet, it gets a massive boost in traffic.
It is a security system designed to block unauthorized access to a computer. It works by monitoring the data flowing in and out of a network and blocking those that do not meet specific criteria. The firewall serves as a wall that protects a computer from malicious attacks and viruses. Most operating systems have built-in firewalls, but users can get free and paid firewalls online.
FTP (File Transfer Protocol)
This term pertains to a set of communication protocols that determines how computers connect and exchange files and databases online. FTP process occurs when someone transfers or receives a file from one host to another. FTP clients are available in most online browsers, but users can download free or premium third-party apps for additional features.
It is a unique system that the Google search engine utilizes to provide the most relevant search results to a user’s query. To deliver the best pages and rank the right ones, Google incorporates algorithm and ranking factors. Some of the components include page speed, content quality, keywords, backlinks, and user experience.
Google Analytics is a free cloud-based tool created by Google to help companies and individuals track and analyze their website’s visitors, traffic, and ad campaigns. Setting up Google Analytics is easy, as users only need to set up an account, establish their goals, and link it to Google Search Console.
Google Search Console
Another free tool by Google allows website owners to analyze and monitor their site’s performance. It provides a list of errors and detailed information on the website’s indexed pages and lets users submit sitemaps for their URLs to be indexed. GSC offers various features that help businesses optimize their content and make SEO improvements.
It is an HTML tag located at the beginning of a web page’s content. It works as a title for a post, so there should only be one H1. The purpose of this tag is to inform the search engines what the page is about. Therefore, adding the target keyword to it can help improve search rankings.
A hashtag is a metadata tag commonly used on social media. It comes in a word or set of words preceded by a hash symbol (#). Hashtags help users and businesses get their posts noticed by grouping them under a specific theme. In addition, it helps people find social media content efficiently.
It is a visual depiction of data that shows values in different hues. Heat maps were first introduced in the 1990s and created to provide the actual status of the financial market. Nowadays, a heat map determines the visitor’s actions on a particular website.
Hreflang tags are helpful for websites that cater to multilingual users. These HTML attributes will inform Google about the various available page versions so the search engine can show the appropriate result to the visitor’s preferred language. An Hreflang tag is a shortcode that can simply be customized and included on a webpage.
HTTPS is an abbreviation for Hypertext Transfer Protocol Secure. It is an encrypted and secured version of HTTP. HTTPS is widely recommended for web browsing because it allows a safe transaction of confidential data between the web server and its clients. It includes passwords, credit card details, social security numbers, and other private information.
It is a website element, usually a clickable text or image, that takes visitors and search engine crawlers to another page. A hyperlink often describes the destination link so that users know what to expect before clicking it. To make hyperlinks stand out from the document, they are usually underlined and in blue or purple.
This marketing technique involves attracting customers to a website by providing them with valuable and relevant content. The goal of businesses using inbound marketing is to draw the right audience, build relationships with them, introduce their product as a solution to their problems, then offer support after the purchase.
It is a designated address provided to all devices and networks connected to the internet. Also referred to as “Internet Protocol,” the address consists of a group of numbers calculated and assigned by IANA. An IP address allows the internet to identify and locate each device online and let them communicate and share information.
In digital marketing, a keyword pertains to a word or set of words typed by a user on search engines like Google or Bing to initiate a web search. After entering a keyword, the search engine will show a list of relevant pages. Companies also utilize keywords for SEO so their website can be visible to a specific search query.
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign where a visitor “lands” after they click on a link. Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
A mailing list refers to a collection of email addresses where the sender can deliver the same message all at once. It is useful in making product announcements, providing discounts, and sharing updates. Mailing lists can help businesses save time because rather than sending the emails one by one, they can schedule and distribute them faster.
This type of hosting model allows individuals or businesses to outsource server management. An entity providing managed hosting will lease exclusive servers and hardware to their customers and control and maintain their site. Companies that will choose managed hosting can get 24/7 support, reliable security, and automatic backups.
A meta description is an HTML text that provides concise information about the content of the webpage. It is located below the title tag and helps searchers know whether the page can answer their query or not. Meta descriptions are essential to SEO and have the power to improve page ranking and click-through rates.
MX stands for Mail Exchange. This DNS record informs all networks and servers where to send the incoming emails of a particular domain. If a website admin entered the wrong MX record, all emails addressed to that domain would be lost. Web hosts offer access to MX records via DNS Zone Editor.
It is a free and open-source database organization system founded in 1995 by a Swedish company. MySQL utilizes the client-server structure and works as a web database and data warehouse where users can store, manipulate and access data online. Big web applications and websites such as WordPress, Facebook, Twitter, and YouTube use MySQL.
Nofollow links are types of website links that are ignored by search engines as they didn’t pass the qualification of Google PageRank. They have an attribute of rel=” nofollow” tag. They look like regular links in the eyes of humans, but they are different for search engine bots. Most nofollow links are usually from blog comments, forums, and social media posts.
A marketing approach that utilizes multiple channels and platforms to connect and promote a specific product or service. The Omnichannel marketing model aims to widen the reach of businesses, create a more positive experience for customers, and increase profit. Some great companies that use this approach are Starbucks, Walgreen, and Amazon.
Otherwise known as an “online class” an online course is a form of education carried out through a connection to the internet. With an online course, a teacher may deliver training in a range of formats, using tools like live video streaming, recorded videos, eBooks, webinars, and quizzes or tests.
PaaS (Platform as a Service)
Also known as cloud platform services, PaaS provides a framework developers can modify, test, update, and build upon to establish a new application. This cloud-based platform allows users to access, store, and manage all applications in one place. PaaS can help businesses develop and create custom apps at a lower cost and faster rate.
It is the opposite of organic search. Paid search is a marketing and advertising tactic where a business pays search engines to show their website on the top of SERPs regardless of its domain authority. A green [Ad] text will show before the website title or listing when a page is paid and not organic.
A type of domain that is already registered but isn’t live or connected with any website or hosting. People buy parked domains for future use. Some other reasons users have a parked domain are to protect the domain name from other buyers or use it as a secondary domain.
The PPC is an advertising method that only allows the publishers or website owners to receive a payment from the advertisers according to the number of clicks that the ad received on their website. PPC has the same concept as CPC (Cost-per-click). Some of the top PPC networks are Facebook Ads, Google Ads, and Bing Ads.
PHP stands for Hypertext Preprocessor. It is a free and popular scripting language that was developed in 1994 by Rasmus Lerdorf. It is an open-source and independent coding platform used to design and create dynamic web pages. PHP is very flexible, and you can easily use it with HTML, web browsers, and operating systems. You can manually install it on Windows computers and even Android devices.
Podcast is a form of audio broadcasting delivered usually over the web; podcasts are similar to a “talk show” section on a radio channel. The Podcasting format has grown increasingly popular lately with a consistent rise in listeners over the years.
It is a crucial ingredient in identifying the CPC of an ad campaign on Google Ads. A quality score helps determine the relevance of a business’s ad and the search term to users. Some components that can influence the quality score are the value of the landing page and content, the website’s CTR, and the performance of the past Google Ads campaigns.
People use a URL redirect or forwarding to send users that want to access an old page to the new URL. Proper redirecting is beneficial for SEO as it will also direct the search engine bots to the updated page. It will enable the company’s site to work smoothly and avoid having “Error 404” pages. A URL redirect can be 301 (permanent), 302 / 307 (temporary) or meta refresh.
In marketing, a referral is an act of referring a partner’s product or service to friends or relatives. You can do this through word-of-mouth and by using any media like emails, social apps, calls, and text messages. Some companies offer referral programs and provide commission to partners per successful transaction.
It is a hosting service where businesses can rent out a web server and other services to their clients and earn revenue. Reseller hosting can accommodate up to 50 websites depending on the server’s capacity, including RAM, CPU, and server bandwidth. This hosting service is perfect for web design agencies and businesses that offer web services.
Return on Ad Spend (ROAS)
ROAS is a type of metric that works the same as ROI or return of investment. It calculates the total revenue earned per dollar spent on paid marketing and promotions. It is simply measured by dividing the conversion value (sales) by the cost of advertisement. It is important to measure as it allows the company to see how much they make from digital advertising.
This text file belongs to a group of web protocols called Robots Exclusion Protocol or REP. This file commands search engine bots like Googlebots on what pages to crawl and index. Robot.txt helps websites avoid being bombarded by too many requests. It plays a huge role in having a good SEO score.
SaaS, which means Software as a Service, refers to a software distribution model where users can access applications online via cloud provider through subscription or licensing instead of installing them to their computer.
It refers to a semantic tag or code added on a site to help search engines understand the website’s content better and provide users with a more transparent and more precise definition. Structured data is the other name for schema Markup, and it improves the rich snippets visible on the search engine results under the page title.
SEO, or Search Engine Optimization refers to the concept of optimizing and manipulating your website to improve its visibility in search engines (like Google). Good SEO practices ensure your website shows up quickly when people search for terms related to your business on Bing, Google, and Yahoo.
Shared hosting refers to a web-hosting service where multiple websites occupy a single server. Websites under a shared host share all system resources and other elements, as well as the IP address. Shared hosting is one of the inexpensive ways to build an online site and is perfect for small businesses.
Sitemap XML is a method of listing all pages on a website to be visible and crawlable to the Google search engine. A sitemap provides a means of communicating the structure of the site to the Google Bots. Having a sitemap is beneficial for SEO as it acts as a map for the whole website and makes content discoverable to crawlers. XML is a type of tag and a shorter term for Extensible Markup Language.
SMTP (Simple Mail Transfer Protocol)
It is a part of the TCP/IP protocol layer utilized to send and receive emails between the client and email servers or networks. Email application services use this protocol, and people commonly combine it with others like IMAP and POP3. SMTP was first launched in 1981 by Jon Postel, who is known as “the god of the Internet.”
Software is a set of instructions, data or programs used to operate computers and execute specific tasks. It is the opposite of hardware, which describes the physical aspects of a computer. Software is a generic term used to refer to applications, scripts and programs that run on a device. It can be thought of as the variable part of a computer, while hardware is the invariable part.
Spam refers to any email messages that are unwanted and not solicited by the recipient. It is considered junk mail. Spam can also refer to any comments or messages sent in bulk and different digital media, repeatedly advertising links to products or services. Some spam messages are more dangerous and contain harmful content or links used for phishing attempts and hacking.
Split testing is a method of conducting controlled experiments, which allows companies to examine the performance of one factor against another. For instance, with split testing, you can determine whether one version of a button on a webpage leads to more clicks or conversions than another. The goal of split testing is to optimize various forms of content, like emails, landing pages, and websites, for the best results.
SSL Certificate is an online certificate that guarantees secure connections between the server and user. Secure Sockets Layer (SSL) certificates allow the website to access and use HTTPS, which is more reliable than HTTP. When a website is SSL certified, visitors are more likely to trust it and purchase through it. An SSL-certified website has a black padlock icon located on the left side of the URL.
A piece of HTML code that tells a web browser how to render an element on a web page. Tags are the workhorses of HTML and provide structure to this otherwise plain-text programming language. In the early days of the web, tags were used for layout purposes, but modern web design relies on CSS to keep content and layout separate. HTML tags and hashtags are unrelated.
Uniform Resource Locator (URL)
Although domain names are synonymous with URLs, they are two different things. The domain name is only part of the URL. While the URL is the complete website address, including the scheme (HTTPS) up until the subdomain or directory (/category/). Without URLs, people won’t be able to navigate the internet.
A website uptime refers to the total amount of time a website is working without crashing or quitting in a given period. Uptime is essential to ensure that people can view the content of websites when they want to. Most high-performing web hosts like Bluehost and Siteground have an uptime of 99.99%.
A VoIP caller is someone who is using VoIP technology to make a call. VoIP stands for Voice over Internet Protocol, and it refers to the way in which voice calls are transmitted over the internet instead of your phone company’s network.
A VPN or Virtual Private Network provides digital consumers with online privacy and anonymity. Essentially, the technology works by creating a private network for your internet connection, masking your internet protocol address (IP), so your online actions stay invisible.
A Virtual Private Server hosting is a better option for someone who wants a dedicated server but doesn’t have the budget to rent a full one. VPS hosting is more stable and offers more customization than shared hosting. It’s faster, has better privacy features, and resources are easier to upgrade.
Web hosting is an online service that provides the customer with digital space in which they can house their website or web application on the Internet. A web hosting provider allocates space on a server for a website to store its files. These files can include images, videos, CSS, HTML and much more.
The term “Webinar” stands for “Web Seminar”, a kind of online education strategy often built to include video presentations, lectures, and workshops hosted online. These online events are usually interactive and allow various educators to share knowledge either on-demand, (through pre-recorded sessions), or live.
Website builder is a tool designed to simplify the art of creating an effective website. Before the rise of website builders, creating an online presence for an individual or business would require a lot of coding work, to dictate how each page hosted by a provider would work. Now, website builders offer simple, no-code / low-code, visual solutions for site building instead.
White Hat SEO
It pertains to a set of ethical SEO practices that seek to rank a website without using any techniques that are considered manipulative or black hat. Some examples of White Hat SEO are building strong backlinks, creating optimized and relevant content, targeting the right keywords, and making a website crawlable to search engines.
WordPress is an open-source content management system licensed under GPLv2, which means that anyone can use or modify the WordPress software for free. Actually, WordPress is the simplest, most popular way to create your own website or blog. In fact, WordPress powers over 40.0% of all the websites on the Internet.
Yahoo Advertising functions the same way as Google and Bing. It provides businesses with different features and formats they can choose from to best fit their brand and budget. Yahoo Ads allows companies to reach around 30% of new prospects. The platform’s advertising features include audience targeting, mobile optimization, location targeting, and ad scheduling.
This advertising service allows content creators on YouTube to reach more audiences through paid ads. YouTube Ad metrics can be visible inside the Google Ads platform if a business account provides access to the YouTube profile. YouTube has billions of active users, and this advertising platform can help businesses reach the right people and analyze their promotion efforts.