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SEO
SEO, or Search Engine Optimization is one of the most common terms in digital marketing. SEO refers to the concept of optimizing and manipul...
Sales Funnel
The phrase sales funnel has long been a buzzword across different industries. But do you actually know what it means? And what it’s for? Whi...
Schema Markup
Schema markup refers to a semantic tag or code added to a site to help search engines understand the website’s content better and provide us...
SaaS
What is SaaS? SaaS, which means Software as a Service, refers to a software distribution model where users can access applications online vi...
Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a type of metric that works the same as ROI or return on investment. It calculates the total revenue earned per...
Robots.txt
Robots.txt is a text file belonging to a group of web protocols called Robots Exclusion Protocol or REP. This file commands search engine bo...
Reseller Hosting
Reseller hosting is a hosting service where businesses can rent out a web server and other services to their clients and earn revenue. Resel...
Referral
In digital marketing, a referral is an act of referring a partner’s product or service to friends or relatives. You can do this through word...
Redirect
People use a URL redirect or forwarding to send users that want to access an old page to the new URL. Proper redirecting is beneficial for S...
Quality Score
Quality Score is a crucial ingredient in identifying the CPC of an ad campaign on Google Ads. A quality score helps determine the relevance...
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