Quality Score
TL;DR: Quality Score is a Google AdWords metric that evaluates the quality and relevance of your ads and keywords. It influences your ad's position and cost per click (CPC).
Quality Score is a crucial ingredient in identifying the CPC of an ad campaign on Google Ads. A quality score helps determine the relevance of a business’s ad and the search term to users. Some components that can influence the quality score are the value of the landing page and content, the website’s CTR, and the performance of past Google Ads campaigns.
Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
Quality Score
Learn about Quality Score, the crucial AdWords metric determining ad relevance, position, and CPC, enhancing your PPC strategy.
https://findstack.com/glossary/quality-score
xxx
2024-02-17 17:10:35 +0000
Axel Grubba
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
https://findstack.com/blog/authors/axel-grubba
https://cdn.sanity.io/images/r28tpms4/production/461cd1d645ba9506c9e41a5f050b7ab00dafd718-1704x1560.jpg
