Anchor Text

TL;DR: Anchor text is the clickable text in a hyperlink that provides context about the linked page's content. It helps users and search engines understand the topic of the linked page.
Share

Anchor Text is a visible, clickable word or set of words in a hyperlink. An anchor text usually has a different color (commonly blue but is changeable) from the rest of the texts in a document. Clicking the anchor text activates the hyperlink and directs visitors to another web page. An anchor text helps visitors and search engines know what the link is about, which can help with SEO. 

Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.