Digital Marketing

TL;DR: Digital marketing is the promotion of products or services using digital channels such as websites, social media, email, and search engines to reach and engage with potential customers online.
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Digital marketing is a marketing strategy that focuses on promoting products and services online through social media, search engines, emails, and mobile apps. Digital marketing started in the 1990s but remains the most effective method to reach a wider audience and grow a business. Moreover, it’s cheaper than traditional marketing and allows companies to get higher ROI. 

Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.