Drip Campaign
TL;DR: A drip campaign is a method of marketing that involves sending a series of pre-written messages or content to prospects or customers over time, usually via email, to nurture leads or promote products/services gradually.
A drip campaign is a sequence of scheduled emails sent to leads or contacts. The marketer can customize the content of the email and set the right message depending on the visitor’s behavior. A drip campaign allows businesses to nurture leads, automate workflows, boost brand awareness, and provide content that will convert followers into customers.
Updated February 17, 2024
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
Drip Campaign
Learn about drip campaigns: a marketing strategy involving automated emails sent at intervals to engage prospects and nurture leads. Effective for customer retention and sales.
https://findstack.com/glossary/drip-campaign
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2024-02-17 18:00:08 +0000
Axel Grubba
Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.
https://findstack.com/blog/authors/axel-grubba
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