Drip Campaign

TL;DR: A drip campaign is a method of marketing that involves sending a series of pre-written messages or content to prospects or customers over time, usually via email, to nurture leads or promote products/services gradually.

A drip campaign is a sequence of scheduled emails sent to leads or contacts. The marketer can customize the content of the email and set the right message depending on the visitor’s behavior. A drip campaign allows businesses to nurture leads, automate workflows, boost brand awareness, and provide content that will convert followers into customers.

Updated February 17, 2024

Axel Grubba is the founder of Findstack, a B2B software comparison platform, with his background spanning management consulting and venture capital where he invested in software. Recently, Axel has developed a passion for coding and enjoys traveling when he is not building and improving Findstack.