I have used Hatchbuck (now BenchmarkONE) for 7+ years. The tool has everything you need for email marketing, CRM, sales pipeline management and more. As compared to other companies out there with similar capabilities, their value is incredible!
Can't say much that I dislike. I think this system rocks!
Easy to disseminate data and make emails more targeted with tags. Very easy to set up drip marketing campaigns.
The notification feature of this platform is accurate and fast. The customer support system is responsive as compared to other applications. E-mails can be put by drag and drop feature which is easy to use. It is quite affordable for many users. It attracts many users’ by offering rich features. for the users as it cost low and offers all the new and updated features in a single place with just one click.
It should be users’ choice and preference to make edits and campaigns. There is no mobile application for this platform at this time. Users cannot delete the tags and cannot merge the contacts as per their preference.
The interface is fast, simple and flexible. It is extensible and easy to use and understand. It has several built-in features. The integration is updating with time. It is a reliable platform.
I love how easy it is to use. I've tried a bunch of other CRM's and BenchmarkONE is by far the easiest and best value I have found.
I wish there was a mobile app for iPhone.
I'm using BenchmarkONE for email marketing and CRM tracking. I love the analytics from the email platform. And best of all - creating email campaigns is so easy and they look great!
Hatchbuck has really added value to how we help our clients not only maintain a CRM but track the ROI of their drip campaigns.
The only dislike I'd say I have is with my e-commerce client, I wish there was a way we could incorporate abandoned cart emails.
We're enabling our clients to track their ROI of their marketing, narrow down their focus and net the most dollars in their marketing budget.
Software is fairly easy to use and straight forward. It offers clients more automated capabilities than not using anything and also saves them time which is a great selling point.
Lack of a complete white label makes the software less desirable as an agency. Sometimes slow to resolve issues with branding or other things that are not already on their dev timeline.
The CRM gives us the ability to track website visits and create automated actions around them, send out email campaigns, etc. It also allows us to give our clients a more structured sales process and ensure they are able to close more leads.
I love how each client has a profile dashboard. It helps to keep things very organized. Also, the ability to track the journey of a client's engagement with my website really helps me to know what information that interests them. Additionally, I love the task manager feature. I can set specific tasks that are related to specific clients, and then get reminders sent to me for follow up. You will find that a client profile area has the ability to upload documents to a profile. This feature is great if you work with contracts or photographs. There are really so many features that I love, that there too many to list. Hatchbuck really is a great value for the fee, and what is most important for any product is the support. They have always been there for me and my business. I would highly recommend them and do!
Currently, I miss having real-time chat support and hope that they go back to that. It's currently set to leaving a message, however, the support has been very good for the whole time I've been a client.
I have been able to create an email series that can handle providing information to questions or inquiries that are the same in nature.
Hatchbuck has plenty of nice features for the spend. While it does not have the full scale of the larger marketing automation systems, it has a great toolbox of automated features for a very affordable price. It is not trying to compete with the large automation systems that cost tens of thousands of dollars, but rather offers a great set of tools at an even better price.
Reporting is slow when crunching for a larger report. If you send a lot of emails, your email reports take a long time to churn and generate.
As a non-profit, we want a way to communicate to our potential donors and score our contacts to see who is interacting with our content and website. Hatchbuck allows us to understand who is connecting and who is not.
The platform is robust, yet simple and intuitive. The customer support is outstanding. We've been working with Katie (Culp) and the level of service and responsiveness leaves nothing to be desired. The on-boarding experience was hands down the best I've ever experienced with any technology solutions.
Filters for things like Tasks can be a little too subtle sometimes. For example, when I first navigate to the Tasks tab, the list is filtered but there's very little indication of this. It would be nice if either the list were NOT filtered or if there was a more obvious indication of this filtering.
Automated email and contact activity tracking (both in progress)