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BenchmarkONE CRM Software logo
BenchmarkONE
Effortless Marketing Automation
4.5

( 186 )

(Formerly Hatchbuck)
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BenchmarkONE Reviews: 4.5/5 — Highly Rated

BenchmarkONE Overview
What is BenchmarkONE?

BenchmarkONE is an all-in-one sales and marketing platform that combines email marketing, CRM, and marketing automation to ensure positive conversions for its users. It’s a powerful, all-in-one tool that gives marketing agencies a great solution for their small business clients.

Company BenchmarkONE
Year founded 2012
Company size 11-50 employees
Headquarters Saint Louis, Missouri, United States
Social Media
BenchmarkONE Categories on Findstack
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What BenchmarkONE is best for?
How does BenchmarkONE compare to Pipedrive?
What are the pros and cons of BenchmarkONE?
BenchmarkONE Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
BenchmarkONE Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
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BenchmarkONE Screenshots
BenchmarkONE Homepage
BenchmarkONE Homepage
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 22, 2026
BenchmarkONE CRM Software logo
186 BenchmarkONE Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Nov 09, 2015
 Source
Overall Rating:
5.0
TL
Tabitha L.
Marketing, Graphic Design, Videography
Share
"The software and service is fantastic! "
What do you like best about BenchmarkONE?

I like that the program is easy and convenient to use.

What do you dislike about BenchmarkONE?

There isn't much that I dislike really, I think any dislikes would come from our end as a company using it at the same level of detail.

What problems is BenchmarkONE solving and how is that benefiting you?

We are still in the beginning stages of using the software. Unfortunately, the program doesn't bring in leads, which we're kind of in a lull at the moment with that. The software does a good job of maintaining our contacts, we just need to work on actually getting them.

Small Business (50 or fewer emp.)
Oct 28, 2015
 Source
Overall Rating:
5.0
Rob R. avatar
Rob R.
Marketing Director
Share
"Best Marketing Automation / CRM Solution For Small Business Owners"
What do you like best about BenchmarkONE?

The value and customer support are the best I have experienced. Even better than Hubspot's. Also, love the campaign building support offered. Great partner program with low cost of entire and complete access to all inbound marketing collateral. Every partner made to feel special not just Diamond, Platinum, Gold, and Silver members.

What do you dislike about BenchmarkONE?

Keyword recommendation and competitor insight tools would be a nice add-on. But, for the price cannot ask for more. Landing pages must be integrated, not included. Surprised to learn there is currently no HatchBuck Wordpress plugin at this point. [6/2015]. Perhaps a low-hanging fruit opportunity for a developer here.

What problems is BenchmarkONE solving and how is that benefiting you?

Similar to Infusionsoft, Hatchbuck has helped us get organized, and automatically updates status and leads for us. However, unlike its competitors it give DIR Inc the ability to offer small business clients a solution that will not eat up 40% of their monthly marketing budget. Also, ability to capture web visitors on our website http://dirinc.us and social media.

Small Business (50 or fewer emp.)
Oct 28, 2015
 Source
Overall Rating:
5.0
SI
Stacy I.
Owner
Share
"Hatchbuck & STL Rent A Box- connected! "
What do you like best about BenchmarkONE?

Hatchbuck allows us to categorize our business contacts, prospective clients, and existing clients. I can segment who I want to send correspondence to in a few simple clicks. Its a great way to be personal to our audience. It's a user friendly system that allows us to organize our contacts, future follow-ups, correspondence, and reporting. In one step I can quickly look up a client and get all the information I need! I also enjoy the resources that Hatchbuck offers. There are many blog posts that have been helpful to us to utilize the system.

What do you dislike about BenchmarkONE?

I would like my email open rate to increase and I'm having trouble figuring out exactly how to make that happen! I have changed my subject lines, offered sales, blog posts, personal emails; it still varies.

What problems is BenchmarkONE solving and how is that benefiting you?

In one step I can quickly look up a client and get all the information I need! It's important to see the contact history between the client and our company. I want to know if they have opened emailed, clicked on links, etc. This allows me to continue an authentic relationship with our audience. It's really fantastic to know how often they are referring to emails and I feel comfortable picking up the phone to connect with them because we now have a relationship.

Small Business (50 or fewer emp.)
Oct 26, 2015
 Source
Overall Rating:
5.0
CS
Cyndi S.
Kaeser & Blair Advertising Specialty Industry Expert, Authorized Dealer
Share
"Most Comprehensible, User friendly program I've EVER Used!"
What do you like best about BenchmarkONE?

The ability to completely customize this rich feature program is beyond compare. Super fast, with variable searches make working within a database a snap. Email marketing in a blink of an eye! With Real LIVE REPORTING, you know exactly when the client opens it and clicks on any links!! Super easy email templates that look rich, professional and completely different than anyone else's.Want to schedule for later, no problem. Create a Drip Marketing campaign, duplicate, edit, done- send! I've never seen anything like it. The Custom Tag Feature is another excellent highlight of Hatchbuck. We use it is several ways to automate more of our business. As a 100% online business, we demand online programs that support our business. Now all our business database issues have jumped into the correct century! Forms and Tracking! OMG! Just like making an email, super easy templates for forms. Create, copy the best code for where you want the form to be, and post. Once the form is filled out, it automatically adds the contact and starts an action! Your own action! Whatever you need to happen! My jaw is still on the floor. No other CRM does this! As a veteran Act! & Swiftpage user of over 20 years, I have to be honest. Hatchbuck blows them away, no comparison. A CRM and email marketing in one! I may be out of room. Get it- It's amazing!

What do you dislike about BenchmarkONE?

There's not one thing I don't like about this program. Honest. I was not paid to say this. We got a fast start from Hatchbuck Partner, The Database Diva, who helped us migrate from our old CRM and identify the automation that would benefit Promoz best. I wish Lori had been a pushy salesperson when she discovered it! She's not making this stuff up! We've been clients of Database Diva for years and are strong believers in drip marketing campaigns. Now, with Hatchbuck, we can finally do the campaigns we always Dreamed of doing! With great opt in forms that are responsive and automatic! Once they fill out the form it's uploaded AUTOMATICALLY in my CRM!! I thought I wouldn't like the non calendar feature. But with their help we talked through how to schedule what's time sensitive on the calendar I already use in Microsoft Office 365. Works better than my old program did. No glitches- no updates to pay for or deal with. The videos are very easy to follow! And you only have to watch them once, because this is the easiest program I've ever seen!

What problems is BenchmarkONE solving and how is that benefiting you?

What business problems are you solving? That would be a very long list. Time- call backs, finding contacts, sorting contacts, adding contacts.....it goes on. Stress- I was so happy to open my other desk top computer that was basically of no use because the Act! version had a glitch and I needed to pay for yet another round of tech support to open my database. Now, with Hatchbuck, just open a website! I got to delete that massive, clunky, slow running program off my hard drive too. And not paying to sync my other traveling computers with the CRM is a whole other story and expense! Okay, if you've read all this, you'll see that on a scale from 1-10 I gave Hatchbuck a 32. I love it. If you don't have it - your loosing money! If you haven't signed up to get the demo, reach out to my friends at Database Diva. I've heard nothing but good service for Hatchbuck direct too. I just haven't had to call them....Imagine that.

Small Business (50 or fewer emp.)
Sep 15, 2015
 Source
Overall Rating:
5.0
MH
Matthew H.
President
Share
"Hatchbuck is great and so are their consultants"
What do you like best about BenchmarkONE?

It's intuitive and easy-to-use. It is affordable. The learning curve is not very high and the one-on-one consulting is terrific.

What do you dislike about BenchmarkONE?

Like any marketing automation app, it takes a fair amount of work to get everything set-up. There is no way around this.

What problems is BenchmarkONE solving and how is that benefiting you?

I wanted to expand my email campaigns and do it more automatically. Hatchbuck does this for me and I have already had a few sales as a result.

Small Business (50 or fewer emp.)
Jun 21, 2015
 Source
Overall Rating:
5.0
JL
John L.
President
Share
"The customer service has been extraordinary and we are excited about Hatchbuck helping our business "
What do you like best about BenchmarkONE?

The ability to talk to someone when you have a question and the quick feed back you get. Awesome customer service.

What do you dislike about BenchmarkONE?

It is not as user friendly as constant contact and a little harder to use, however, there is so much more you can do with it than constant contact.

What problems is BenchmarkONE solving and how is that benefiting you?

Managing our contacts and generating new leads through our web site through Hatchbuck

Small Business (50 or fewer emp.)
Oct 10, 2014
 Source
Overall Rating:
5.0
Jeff K. avatar
Jeff K.
Director Of Brokerage Services
Share
"Hatchbuck"
What do you like best about BenchmarkONE?

Hatchbuck is an extremely easy to use CRM with integrated marketing automation. It is nearly fool-proof.

What do you dislike about BenchmarkONE?

Sometimes I have problems pasting from Word into Hatchbuck. Other than that it is great.

What problems is BenchmarkONE solving and how is that benefiting you?

Prospects were slipping through the cracks with our systems before Hatchbuck. Now we are able to fully automate our process and sales pipeline. Our sales have increased as a result of this.

Small Business (50 or fewer emp.)
Oct 08, 2014
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hatchbuck Reveiw"
What do you like best about BenchmarkONE?

I love how easy and simple the software is to use. Easily customized as well as easily used with other applications.

What do you dislike about BenchmarkONE?

I dislike that you have to pay extra to get white labeled but in Hatchbucks defense the service is very affordable.

What problems is BenchmarkONE solving and how is that benefiting you?

The best thing about Hatchbuck is having the ability to offer yet another product to my customers at an affordable rate.

Small Business (50 or fewer emp.)
Oct 08, 2014
 Source
Overall Rating:
5.0
RG
Ray G.
Ceo And Managing Director
Share
"Hatchbuck -- 5 stars all the way."
What do you like best about BenchmarkONE?

I like the fact that the Hatchbuck system is intuitive. Many systems have lots of "similar" features but the beauty of Hatchbuck is that things are where you expect them to be.

What do you dislike about BenchmarkONE?

It would be nice if the financial information was separate for partner accounts.

What problems is BenchmarkONE solving and how is that benefiting you?

Understanding client or prospect engagement is critical. Hatchbuck is a great tool to do just that.

Small Business (50 or fewer emp.)
Oct 08, 2014
 Source
Overall Rating:
5.0
DR
Delaine R.
Owner/President
Share
"Hatchbuck offers all the bells and whistles I need without the price tag of some of the others"
What do you like best about BenchmarkONE?

I like that I can get automation and tagging to manage my contacts without the high price of some other programs.

What do you dislike about BenchmarkONE?

There is nothing I dislike.................

What problems is BenchmarkONE solving and how is that benefiting you?

Automation is easy.

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