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BuzzStream Media and Influencer Targeting Software logo
BuzzStream
Streamline Your Outreach Efforts
4.1

( 161 )

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BuzzStream Reviews: 4.1/5 — Solid Choice

BuzzStream Overview
What is BuzzStream?

BuzzStream is a link-building and digital PR software that lets users manage media relationships. BuzzStream facilitates better relationships with influencers and publications through tools such as email outreach, link-building tracking, and media list management—all of which help grow high-quality links to improve a business’s online visibility.

Company BuzzStream
Year founded 2008
Company size 11-50 employees
Headquarters Austin, TX, USA
Social Media
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BuzzStream Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Training Documentation
Languages English
BuzzStream Features
API Integration
Audience Analysis
Automated Outreach
Brand Mention Tracking
Budget Management
Campaign Management
Campaign ROI Calculator
Collaboration Tools
Competitor Analysis
Content Approval Workflow
Content Scheduling
Custom Alerts
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 12, 2026
BuzzStream Media and Influencer Targeting Software logo
161 BuzzStream Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Apr 10, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tool for linkbuilding and reporting links. "
What do you like best about BuzzStream?

I really enjoy that Buzzstream automatically crawls the websites you have outreached and updates the status of your prospects. It really helps stuff not fall through the cracks.

What do you dislike about BuzzStream?

It is disappointing that there is only a finite amount of contacts that you can add to your buzzstream account.

What problems is BuzzStream solving and how is that benefiting you?

Reporting every single link that we build to our clients has been a huge win for us as an ad agency.

Mid Market (51-1000 emp.)
Mar 08, 2019
 Source
Overall Rating:
4.0
Л.
Лаврентий .
Team Lead Manager
Share
"A useful tool for marketer"
What do you like best about BuzzStream?

Keeping your contact database in Excel is much easier with BuzzStream. The service calculates the coverage of the material, which allows you to measure the effectiveness of sites. Base can be labeled with themes and you can follow the history of cooperation with certain bloggers and journalists. It is also a plus that the service has a free month of use. Also in the service there is a contact history.

What do you dislike about BuzzStream?

Lack of ability to group, lead management, export.

What problems is BuzzStream solving and how is that benefiting you?

Buzzstream makes it much easier finding people to reach out to.

Mid Market (51-1000 emp.)
Feb 25, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"BuzzStream Review"
What do you like best about BuzzStream?

The thing I liked most about BuzzStream was it's UI. It was really easy to navigate through the software and finish projects

What do you dislike about BuzzStream?

The thing I disliked was how it had a bit of a learning curve. Was a bit hard to use at first but after a bit of learning it's great

What problems is BuzzStream solving and how is that benefiting you?

The benefits are definitely how easy it is the manage and finish projects with BuzzStream now

Enterprise (> 1000 emp.)
Feb 22, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Solid experience, easy handling and automation, great program"
What do you like best about BuzzStream?

i use for: 1-organize the linkbuilding campaign 2-save the websites 3-tag the websites 4-make contact templates 5-send emails 6-follow up Add from List of URLs is the best option for automation process, Link Prospecting :this is the most interesting option and to which we will pay more attention. BuzzStream will conduct a survey based on terms that we incorporate

What do you dislike about BuzzStream?

the cost is high and were too many notifications

What problems is BuzzStream solving and how is that benefiting you?

The company wants to promote and reach the customers what the company can offer

Enterprise (> 1000 emp.)
Feb 06, 2019
 Source
Overall Rating:
4.0
JB
Justin B.
Manager Marketing
Share
"a positive management and development thanks to buzzstream"
What do you like best about BuzzStream?

At present the management and search, creation of links and generate marketing through pages and electronic market is a simple task but requires good tools to obtain a positive development and maintain the best position in the competition. The buzzstream is a CRM software that helps me to build my links in a fast and efficient way that improves my relationship with my vendors and suppliers. It also offers me modern tools that help me manage better communication within my social networks. , the more personalized links allow the search to be more efficient for more specific markets, the platform is fast and the simple deployment integrates very well with social networks and other programs that use, the provider is friendly but its costs are somewhat high and it is a weakness of the program they should manage lower prices of rest the program is excellent.

What do you dislike about BuzzStream?

the performance that the program offers me to this day is good, its fast tools and the excellent platform I can do my job with positive results and improvements in the market and increase sales and customer relations, but not everything is perfect the cost is quite high we pay a cost that in my opinion is very high and should improve it is the only thing I do not like about the product

What problems is BuzzStream solving and how is that benefiting you?

better management of networks and be able to manage channels and domains quickly and safely, to establish better relationships and achieve a growth of the company are the greatest benefits that brought us the use of the program and that's why we started its use

Mid Market (51-1000 emp.)
Jan 14, 2019
 Source
Overall Rating:
4.0
JG
Janette G.
Marketing And Communications Specialist
Share
"Social suggestions "
What do you like best about BuzzStream?

I love the platform! User friendly and many topic suggestions for social sharing on what is relevant now.

What do you dislike about BuzzStream?

No mobile options that I know of! If there is maybe they’re not for Apple.

What problems is BuzzStream solving and how is that benefiting you?

Helps my social feed on the media. Gives me topics I didn’t already have.

Small Business (50 or fewer emp.)
Dec 15, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great product and great support team"
What do you like best about BuzzStream?

I like the product very much because of the media and influencer targeting/finding and I also like the support!

What do you dislike about BuzzStream?

I do not like some things about this product because on ease of use is not very easy!

What problems is BuzzStream solving and how is that benefiting you?

Finding influencers has been easy! Benefits realized is getting influencers!

Small Business (50 or fewer emp.)
Oct 24, 2018
 Source
Overall Rating:
4.0
MN
Mark N.
Founder
Share
"Staying Organized is Key to success"
What do you like best about BuzzStream?

The best part of of BuzzStream is that its a all in one software .. from getting leads to contacting them and to follow up with them. Usually in this industry These types of software are only good at one thing, But Buzzstream is a good overall Software]

What do you dislike about BuzzStream?

I believe looking for leads side could be a little improved and user friendly.

What problems is BuzzStream solving and how is that benefiting you?

I am doing PR for our Company and want to find sites where i can post informative articles about our industry and get our name out there.. With this Software i can find the Right sites and contact them and do Follow-ups .. All in one Application

Small Business (50 or fewer emp.)
Sep 23, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great experience with buzz stream!"
What do you like best about BuzzStream?

Easy to maneuver interface and quick response time

What do you dislike about BuzzStream?

N/A - I really liked using this interface

What problems is BuzzStream solving and how is that benefiting you?

Streaming media live

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
4.0
elia m. avatar
Elia M.
Freelance
Share
"The tool that manages contacts and projects"
What do you like best about BuzzStream?

I am fascinated that he has a great capacity to order each contact in several projects. I like that you can send emails from the application. The interactive templates for projects are wonderful

What do you dislike about BuzzStream?

It is not a very intuitive interface, and the tabs that I like so much I do not have them available for each and every one of the projects

What problems is BuzzStream solving and how is that benefiting you?

Organization of contacts by project. Sending emails, intervention of several users in the same account, is a very good tool

Small Business (50 or fewer emp.)
Jul 29, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"In the know "
What do you like best about BuzzStream?

It gives me insight on popular online content and blogs

What do you dislike about BuzzStream?

Sometimes lacks diversity but can be very helpful.

What problems is BuzzStream solving and how is that benefiting you?

Being ahead of the curve on online content

Small Business (50 or fewer emp.)
Apr 06, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good company "
What do you like best about BuzzStream?

The functionality of the product leaves little to be desired.

What do you dislike about BuzzStream?

There are very few possibilities for disliking this company.

What problems is BuzzStream solving and how is that benefiting you?

By using buzzstream to increase our social media reach, we increase our customer count.

Small Business (50 or fewer emp.)
Dec 26, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"BuzzStream Is Helpful "
What do you like best about BuzzStream?

I love that I can send out bulk emails and track them.

What do you dislike about BuzzStream?

I like it all. I had a good experience using BuzzStream.

What problems is BuzzStream solving and how is that benefiting you?

Helps me track emails.

Small Business (50 or fewer emp.)
Dec 12, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very effective program that lives up to its intended promise"
What do you like best about BuzzStream?

One Of the leaders in their industry that stands out in eyes.

What do you dislike about BuzzStream?

Could be better if their customer service was better able to reach

What problems is BuzzStream solving and how is that benefiting you?

It help me create a buzz or a avenue for for businesses at a faster rate.

Small Business (50 or fewer emp.)
Dec 12, 2017
 Source
Overall Rating:
4.0
AB
Alyssa B.
Senior Marketing Project Manager
Share
"BuzzStream Review"
What do you like best about BuzzStream?

The seamless collaboration between team members on several different SEO campaigns at once.

What do you dislike about BuzzStream?

Uploading our backlink analysis profiles usually takes a few rounds, as the columns never match up and import correctly.

What problems is BuzzStream solving and how is that benefiting you?

Outreach is easier and faster to gain blog opportunities and build relationships with publishers.

Mid Market (51-1000 emp.)
Oct 31, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great tools for PR nneds"
What do you like best about BuzzStream?

As a PR consultant, this software is a lifesaver. I can have all of my contacts there, and discuss with the rest of my team how any leads went in any given time. I love I can also section target audiences, it's really helpful when you work for international clients, like me.

What do you dislike about BuzzStream?

It is not very intuitive. If you're in a rush and have been granted access as a consultant (which is my case) you will probably need to set aside some time to train yourself and make sure of how your firm has the thing set up.

What problems is BuzzStream solving and how is that benefiting you?

I can centralize all the contacts in one place, so later the rest of the team can use it and now if any changes have taken place. It's pretty cool!

Enterprise (> 1000 emp.)
Sep 04, 2016
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best outreach management available"
What do you like best about BuzzStream?

The outreaching. While it's a challenge to learn, once you get the hang on how to the use the software, it's incredible. I find I get a higher positive response rate with this software than similar products. I have also NEVER been penalized by google for anything I've done with BuzzStream, which is unheard of and worth using this software alone.

What do you dislike about BuzzStream?

Two things that turn most off from this product. It's not easy to learn and takes a lot of time and patience. Other software will get you up and running faster. Also, you'll be paying more for BuzzStream than most of their competitors.

What problems is BuzzStream solving and how is that benefiting you?

I'm getting my links out there and staying out there. With other software, you run the risk of google taking things down or blocking certain links, but with BuzzStream, your links are getting onto the searches and staying there.

Mid Market (51-1000 emp.)
Oct 15, 2015
 Source
Overall Rating:
4.0
OG
Offain G.
Seo Specialist
Share
"A great outreach management tool. "
What do you like best about BuzzStream?

This tool is a great for keeping track of your outreach programs. From link earning to reaching out to influencers, the tool helps you keep track and stay organized. It is very easy to use and manage projects and campaigns. It also gathers the social information of the influencers which helps immensely with vetting possible influencers.

What do you dislike about BuzzStream?

The tool gathers a lot of unwanted clutter as well when gathering influencer data such as social handles etc.

What problems is BuzzStream solving and how is that benefiting you?

This helps keep track of your targeted influencer outreach and helps the company keep track of who was contacted by whom which helps avoid confusion and overlap with in departments during the outreach process.

Small Business (50 or fewer emp.)
Oct 14, 2015
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Awesome Tool"
What do you like best about BuzzStream?

I like being able to map out different linking opportunities as well as other contacts in the system.

What do you dislike about BuzzStream?

The UI/UX portion of it could be updated. Sometimes it feels like it's a bit old fashioned and harder to navigate.

What problems is BuzzStream solving and how is that benefiting you?

Linking opportunities and outreach tracking.

Mid Market (51-1000 emp.)
Jul 16, 2015
 Source
Overall Rating:
4.0
AL
Adam L.
Field Marketing Manager
Share
"Effective for Link Building - A few tweaks needed"
What do you like best about BuzzStream?

- Ability to send and schedule emails - Follow up reminders - Ability to send from multiple email addresses - Tracking goal progress - Combs page for email addresses

What do you dislike about BuzzStream?

- the Buzzmarker button doesn't work effectively all the time - Sometimes if I add a contact they don't always show up next to the linking domain that I would like to associate the contact with - Occasionally, while writing an email, the send button stops working and I need to refresh

What problems is BuzzStream solving and how is that benefiting you?

We use this product for link-building purposes. We upload potential link partners, conduct outreach to those link partners, and track our relationships with those link partners. We have saved time by using this one-stop-shop kind of tool.

Mid Market (51-1000 emp.)
Jul 15, 2015
 Source
Overall Rating:
4.0
EG
Erin G.
Outreach Specialist
Share
"Easy way to manage contacts and correspondence"
What do you like best about BuzzStream?

Buzzstream makes it very easy to reference past notes and emails that have been sent to a person/company. I oversee a program that works with hundreds of groups, all once a year. With Buzzstream, it's easy for me to look back at past emails and see when the last time I spoke to a group was, what they requested, their address/contact info, etc.

What do you dislike about BuzzStream?

There was a learning curve when I started using it, and it takes consistent use to grasp. Other people using it for the first time or after long periods of not using it typically have difficulty picking it up and may make errors. Also, it can be difficult to repair damage to account records and ways of classifying them if mistakes are made. Users must be at least a little tech-savvy to use.

What problems is BuzzStream solving and how is that benefiting you?

We needed a way to keep track of who we were talking to, at what time, and also what was discussed. This is an easy way to see all our notes about a group, including when we last worked with them and what was discussed.

Mid Market (51-1000 emp.)
Jul 15, 2015
 Source
Overall Rating:
4.0
JS
John "Jack" S.
Brand Marketing Manager
Share
"Makes content promotion a breeze! "
What do you like best about BuzzStream?

BuzzStream makes content promotion and relationship building a breeze.

What do you dislike about BuzzStream?

The ability to contact via the software. Using BuzzStream to send emails is an easy way to organize relationships.

What problems is BuzzStream solving and how is that benefiting you?

I primarily use BuzzStream to promote content and to better track online relationships. I've used the right click Buzzmark this page feature consistently throughout my content promotion efforts.

Mid Market (51-1000 emp.)
Jul 15, 2015
 Source
Overall Rating:
4.0
MS
Michelle S.
Manager, Organic Strategy
Share
"Stellar product and customer service for email outreach"
What do you like best about BuzzStream?

- User-friendly project management for keeping track of emails, outreach and industry relationships. - Stellar customer service that is available for quick questions via twitter and more informed help via email, phone calls etc.

What do you dislike about BuzzStream?

I use Buzzstream in a company of 700+ employees, which results in 100+ folders and projects. One issue I have found is an inability to organize contacts across folders/projects — and inconsistency between emails, contact names, etc.

What problems is BuzzStream solving and how is that benefiting you?

I use Buzzstream to organize and maintain all email outreach and industry relationships. Buzzstream allows me to see which of my colleagues has already gained a relationship with media outlets and helps me branch off of that relationship to achieve my own business goals. I also appreciate being able to see if any contacts have been marked as "do not contact" which allows me to maintain a professional, consistent relationship with media outlets from our company's voice. Lastly, Buzzstream has benefitted me by allowing me to connect with members of the industry that I would not have had contact with by looking through colleagues' past conversations.

Mid Market (51-1000 emp.)
Jun 25, 2021
 Source
Overall Rating:
3.5
AH
Amy H.
Digital Marketer
Share
"Great when it works"
What do you like best about BuzzStream?

It's a great tool for documenting progress of an outreach project and for keeping track of all user activity when a particular project is being worked on by a number of people. The email open rates and link click tracking is also very useful. I also love the Buzzbar app as it makes the whole list building process so much quicker. Being able to see comms from previous projects within a particular link partner is also very handy as it gives you a better picture of how they work so you can tailor your approach.

What do you dislike about BuzzStream?

It's very obvious when it's in heavy use as it becomes very slow, which when you're working to a time budget, can become a problem. The Discovery element can also be quite buggy - not adding sites to your list, the list you want to add to not showing up etc. I also find it unhelpful that if when an individual you've reached out to at a particular publication unsubscribes, it marks the whole publication as "DO NOT CONTACT", meaning you're unable to send further emails to anyone. You can overcome this by removing the affected email address, but ideally, Buzzstream would be smarter and just shut down contact to that particular address.

What problems is BuzzStream solving and how is that benefiting you?

It's very much a useful tool for speeding up the outreach process. The reporting also provides very handy visuals when communicating on progress with clients.

Mid Market (51-1000 emp.)
Jun 26, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good tool for offsite outreach"
What do you like best about BuzzStream?

Being a link building tool, it makes outreach that much easier. Its helpful for keeping track of campaigns and the contacts either you or your team have already sent and when, and creating templates that automatically send out.

What do you dislike about BuzzStream?

It doesn't accurately display accurate contact information and sometimes overlaps inaccurate information from your campaigns with your teammates'.

What problems is BuzzStream solving and how is that benefiting you?

Makes sending outreach much easier than doing one at a time via regular email. Helps to keep all your campaigns in one spot and very useful when inputting your contact/link information from CSV files.

Small Business (50 or fewer emp.)
May 03, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Outreach Tool That's pretty Cool"
What do you like best about BuzzStream?

Streamlines the outreach process. Easy to set up outreach campaigns Easy to create and use templates and edit template draft

What do you dislike about BuzzStream?

Difficult to learn how to use, still unsure after using if I was doing everything correctly. Ended up being a lot more effort to learn than I thought.

What problems is BuzzStream solving and how is that benefiting you?

Outreach campaigns to try and get people to reply. Mostly just testing it as a process to see if I wanted to use it.

Enterprise (> 1000 emp.)
May 01, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Good PR Powertool"
What do you like best about BuzzStream?

I like how influential it has been in improving on the PR for my company. You can easily store contacts and segment them for different groups. It is also very user friendly and intuitive. The chrome extension has also been a great bonus as well.

What do you dislike about BuzzStream?

It needs to do a better job with recording backlinks. There is also a feature for finding emails, but it doesn't work very well and barely is able to provide me with the emails.

What problems is BuzzStream solving and how is that benefiting you?

It has helped us with networking and finding contacts.

Small Business (50 or fewer emp.)
Mar 02, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Very easy platform and has many functions that can help the day-to-day. "
What do you like best about BuzzStream?

Like the customer service-- easy response time and love how much it helps me stay organized. Also, it's easy to navigate and love that it helps me track the entire communication cycle. Also it's affordable!

What do you dislike about BuzzStream?

I occasionally have a glitch with it so have to refresh. Not much else!

What problems is BuzzStream solving and how is that benefiting you?

Helps being organized which in turn helps me be more efficient which helps with time management.

Mid Market (51-1000 emp.)
Feb 26, 2019
 Source
Overall Rating:
3.5
MG
M G.
Dr
Share
"My BEST"
What do you like best about BuzzStream?

Attractive layout, coloques and brightnessm

What do you dislike about BuzzStream?

Time consuming sometimes, not the worst btw

What problems is BuzzStream solving and how is that benefiting you?

Nond

Enterprise (> 1000 emp.)
Jan 31, 2019
 Source
Overall Rating:
3.5
AG
Adams G.
Advertising Sales Manager
Share
"dynamic and modern projects thanks to buzzstream"
What do you like best about BuzzStream?

The buzzstream is a software with modern tools and a platform that is integrated in the best way allowing me to carry out my projects and execute managements that allow the company to improve in the market in sales, relations with clients and future clients, it is ideal for all company since its interface is simple and allows the use for all types of users regardless of their knowledge, the value is very good since it offers many benefits at low cost and the provider offers an excellent support service at the time of being required.

What do you dislike about BuzzStream?

So far everything works excellent, but you should always improve the tools with future updates that allow a faster deployment and reduce the time of use improving the income

What problems is BuzzStream solving and how is that benefiting you?

the need to generate efficient and fast projects that improve the market and sales, achieving a better development with significant growth in the market is something that the program offers me and makes me happy