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BuzzStream Reviews: 4.1/5 — Solid Choice
BuzzStream is a link-building and digital PR software that lets users manage media relationships. BuzzStream facilitates better relationships with influencers and publications through tools such as email outreach, link-building tracking, and media list management—all of which help grow high-quality links to improve a business’s online visibility.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Training | Documentation |
| Languages | English |
What I like best about buzzstream is that I am able to broaden my content and the tools are fairly easy to learn and use. I also like being able to use the templates when doing lots of campaigns. BuzzStream works for about anyone that is working in the SEO field.
What I dislike about Buzzstream is that you are building outreach campaigns for multiple brands with different emails addresses, there is no built-in system to stop you from sending an email from a wrong email address.
Better management of networks and be able to manage channels and domains quickly and safely, to establish better relationships and achieve a growth of the company. These are the benefits that brought us the use of the program and that's why we started its use
The clarity of the software. Adding clients with one click
New influencers were not accurate to my taste
Creating a larger audience. With more audience, you get more conversation
Works well for keeping track of basic outreach and is a useful tool for introducing new marketeers to relationship building and the world of SEO. There is also some potential for basic link monitoring, which can help to keep track of renewing links and checking the health of existings links.
It's by no means a complete solution. Admittedly you wouldn't expect any one programme to take care of all of your online PR and marketing, however, Buzzstream falls short on some of the basics of what it tries to do. In terms of functionality, its very 'manual' and does a poor job of importing data, meaning that often you will be forced to input data or create required fields yourself. Of course, some of this is basic setup and that is to be expected, but often Buzzstream will fail to discover links even when given to exact url; fail to copy data across projects; and fail to track emails. This will often mean that you still have to reply on your regular email account and input data time and again, as if you are using a spreadsheet. This makes link monitoring and project sharing a real headache. It's a shame, but in reality often we often find ourselves asking what Buzzstream actually does that we couldn't with existing office tools.
It works for basic (and I stress basic) outreach and does allows us to track data fairly efficiently, but that requires a lot of work and usually other tools as well.
I like the layout of the website and and ease of use.
Some of the language used is too technical.
As a user, the company is utilizing it for new customers.
I like that it keeps all of my contacts in an outreach project organized. It makes it easy for me to keep track of the number of links I have earned in an outreach project, as well as how many emails I have sent. I do know that I have not fully taken advantage of all this product has to offer.
Oftentimes, I add a specific contact for a site but buzzstream will swap in a contact used in another project that is not relevant to me. It gets very confusing at times!
Keeping track of who I have contacted, how many times, and how they have responded.
It check all the paid links for the website on a monthly basis. We just need to update all the published links on buzzstream and it keep a check on all the links if they are still published or have been removed.
Most of the time its not working and we are unable to contact the bloggers. Also when ever the links are updated for the published links it shows that there is no link but when we check the link it is still there only but it is for some websites only.
Sending the follow-up emails according to it the scheduled time. So it makes it easy for the user and we don't have to go and recheck all the emails inorder to send the follow-up emails.
I like the Chrome extension and link tracking is very useful and efficient.
One does not need to invest a ton of money to start using this product and seeing results.
BuzzStream allows one to easily view links and their effectiveness, and make changes where necessary. For small business, though, I have found it unnecessary and hard to train other employees on.
Ive been using this software for two months and it is very user friendly
This site often crashes and is not reliable
Distribution / realized we have problems
Ability to filter outreach by a variety of metrics including sites, POCs, industries, etc. We like that you're able to A/B test messages by creating different titles, bodies & CTAs. Pretty simple interface and ability to sync up to a variety of emails & users.
Could be easier to A/B test on a greater scale - I'd also like to see better tools to mine emails and find industries contacts at scale. We typically use other programs to find emails, contact pages, etc and then upload into BS.
Trying to make outreach easier and more streamlined across a wide variety of users. Benefits include time saved, less cross over between common contacts and positive client impact & placements!
Buzzstream's contact/email discovery tools sometimes work like magic - The info it finds is typically reliable. Also, the combination of outreach and contact management in one app is really valuable, though this is hindered by the app's slow response and bugginess.
Unfortunately, Buzzstream's platform is slow. And I mean REALLY slow. As someone who uses mass email regularly, the fact that even with automation software it can take up to two minutes to send an email (dealing with contact conflicts and custom variables), the platform is far too slow to handle that kind of work. I've also had Buzzstream: -Lose contacts -Lose data on my email campaigns -Freeze in the middle of mass outreach (hours of wasted time) However, one of the biggest draws is the lack of compartmentalization between users on the platform. It doesn't make sense that the account for one company would share any and all information between, for instance, PR and SEO. This makes for conflict and confusion when we're going after different contacts within the same organization, or trying to run white-labeled campaigns for clients.
Buzzstream solves the problem of email management with outreach, with some degree of success. The epitome of a platform like this would be something flexible, fast, informationally restricted by user (if so desired), and powerful for discovering contacts. Buzzstream excels at contact discovery, which was my most unexpected benefit of the platform, but it falls short at providing the email CRM power I'm looking for.
The buzz stream concept is great. I like the fact that it looks at link building as a work-flow rather than a collection of links and contact email addresses of journalists. I also like the fact that I can share my progress with other people and enable them to view my emails and contacts that I've outreached. Having a a prospecting list and being able to go through it from one single application is also something that technically would make my work a lot easier. I find amazing the fact that the app can catch the contancts from a website. Something which proved time-consuming at times when I had to outreach foreign media, that published my work before. I also like the fact that I can categorise prospect lists by campaigns and being able to save template emails to use for specific campaigns is also great.
I really like everything about the buzzstream concept and how it's meant to help. I do dislike however a few things that relate mostly to UX/UI and technical difficulties. I don't like that you have to load unsafe scripts every time you go to buzz bar. if you work for a day in buzz stream and have to go back and forth quite often, it's becoming a bit too repetitive and distracts me from my work. Buzzbar also doesn't load all the websites, which is probably the main reason I switched back to excel spreadsheets. When I have a list of 200 prospect websites and 30 websites don't load, I have to do it manually and the effort it takes to get out of the app to see it separately then, outreach separately or go back to the app to outreach makes things harder. I doesn't really require much more time, it's just the effort to brake the process that I've established working in buzzstream. I think another issue is loading time. Sometime it takes a while to move to the next site in buzzbar. I think if the app could load the next website while you're working on the current one, so that you can switch instantly to the next when you're done would make work much easier. I think that extra second often makes a difference. User interface - I think a better user interface would also help making work easier. It seems a bit text heavy at times and empty at other times. For isntance the ui for previewing a site on the websites tab. In terms of functionality, one thing I often do is outreach a piece of content to people that linked to other pieces of content or other campaigns. A function in buzzstream that would allow aggregating all websites that already linked to our brand to be targeted for a specific campaign would certainly help this.
We try to make use of viral marketing. Buzzstream is a great tool because it helps spread the news faster to more journalists at a time.