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Flodesk
4.1

( 51 )

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Flodesk Reviews & Product Details

Flodesk Overview
What is Flodesk?

Flodesk is a user-friendly email template builder designed to help businesses craft visually appealing and engaging email campaigns with ease. This software offers a wide range of customizable templates and intuitive design tools that empower users to bring their marketing visions to life without needing any coding expertise. With Flodesk, businesses can enhance their email marketing strategies, ensuring their messages stand out in crowded inboxes and resonate with their target audience.

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Flodesk Product Details
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Small Business
Ease of use
Beginner
Deployment Cloud / SaaS / Web-Based
Support Email/Help Desk
Training Documentation
Languages English
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Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 04, 2025
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51 Flodesk Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Jun 20, 2023
 Source
Overall Rating:
5.0
MD
Megan D.
Founder
Share
"Gorgeous & simple email marketing"
What do you like best about Flodesk?

Flodesk has been the email software of my dreams - gorgeous design, simple interface, and easy to navigate. Since their initial beta, I've been a member and have never even considered moving to another service once signing up.

What do you dislike about Flodesk?

Previously I would have said I was frustrated at the lack of analytics Flodesk offers, but as that was just roled out, it's not lacking anything I desperately need.

What problems is Flodesk solving and how is that benefiting you?

Flodesk allows me to send consistent newsletters to my list (a core part of my email marketing strategy). I can create designs consistent with my brand, filled with the content my readers expect, making the entire brand experience seamless.

Small Business (50 or fewer emp.)
Jun 20, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Beautiful Layouts, Easy to Use"
What do you like best about Flodesk?

I love how easy and intuitive Flodesk is to use and how many beautiful and customizable templates there are to choose from. I also appreciate that you can copy previous emails and use them as a template to quickly and efficiently create new emails. I also have found the customer support to be friendly and helpful.

What do you dislike about Flodesk?

I don't have many negatives regarding using Flodesk. I haven't any other email platforms but I have no reason to shop around or switch. I would recommend Flodesk to anyone.

What problems is Flodesk solving and how is that benefiting you?

Flodesk makes it easy to create attractive emails quickly and efficiently. I appreciate how intuitive the email-building is, and how easy it is to customize the forms to get just the right look. I also like how easy it is to manage my subscriber list and tailor email sequences to different subscribers.

Small Business (50 or fewer emp.)
Jun 20, 2023
 Source
Overall Rating:
5.0
JJ
Josephine J.
Founder
Share
"Made me looking forward to writing emails"
What do you like best about Flodesk?

So simple to use and gorgeous designs! No fuss and straight to the point.

What do you dislike about Flodesk?

I'm very happy with the experience overall

What problems is Flodesk solving and how is that benefiting you?

Sending beautiful emails and easy workflows where I can share my freebies and collect leads.

Small Business (50 or fewer emp.)
Jun 16, 2023
 Source
Overall Rating:
5.0
JH
Jennifer H.
Founder
Share
"Flodesk has made my first experience developing an email list painless."
What do you like best about Flodesk?

As an artist I love the ability to create visually beautiful emails. Flodesk is very user friendly and I love it!

What do you dislike about Flodesk?

Currently, I am completely satisfied. I am new to developing an email list and have encountered no problems so far.

What problems is Flodesk solving and how is that benefiting you?

Easily creating emails that reflect my brand personality.

Small Business (50 or fewer emp.)
Jun 15, 2023
 Source
Overall Rating:
5.0
FM
Faith M.
Founder
Share
"The Best Email Marketing Platform for Creative Entrepreneurs"
What do you like best about Flodesk?

Best for visual presentation and intuitive interface. I have been using Flodesk since its launch and have found it to be the best option for creatives who want to offer beautiful, personal and impactful emails. I have recommended Flodesk to all my clients and find it much more straightforward to navigate. I have worked on other email marketing platforms, and Flodesk is the best in my experience. Everyone agrees that the presentation is fantastic and highly impressive!

What do you dislike about Flodesk?

There is no asset library or ability to edit visuals, which I hope will be added in the future, as this will make an enormous difference in the user experience.

What problems is Flodesk solving and how is that benefiting you?

Finally, someone understood the need to offer an email template builder for upscale and entrepreneurial brands.

Small Business (50 or fewer emp.)
Jun 15, 2023
 Source
Overall Rating:
5.0
KW
Kate W.
Founder
Share
"Beautiful Email Platform"
What do you like best about Flodesk?

I absolutely LOVE Flodesk. I love how easy it is to use and to customize my emails. I love that everything looks really clean and polished without a ton of continuous effort on my part.

What do you dislike about Flodesk?

I think they could improve on their analytics. They just released an update, but I wish it was easier to click through on certain issues. I would love to see quickly, at a glance which customers have unsubscribed, when, after what email, etc.

What problems is Flodesk solving and how is that benefiting you?

I have been using Flodesk for a couple of years now. I started off doing essential emails; a short three email welcome sequence, and then infrequent emails around once a month to my base. I have recently changed my strategy: I now have a longer sequence and am sending out communications more frequently. I have seen a huge difference in my open rates, as well as engagement. And while yes, most of that is due to the work I have put in myself, I wouldn't be able to do any of this without the use of Flodesk as a tool. I was a previous Mail Chimp user and hated it. It was clunky, hard to use, and I as a graphic designer by trade, I thought my emails always looked terrible and weren't a reflection of myself or my brand. With Flodesk, that has completely changed. Not only is the interface easy to use and really intuitive, the emails I am able to quickly and easily create are clean and well-designed, again, with little effort on my part. I read through some of the reviews before writing this, and I am baffled by people reporting that Flodesk is hard to use or that they're really unhappy with the platform. I truly don't understand it and have been a really happy customer since day 1. I will never leave!

Small Business (50 or fewer emp.)
Jun 15, 2023
 Source
Overall Rating:
5.0
DD
Dolly D.
Founder
Share
"Flodesk For The Win!"
What do you like best about Flodesk?

The Customer Service & Support team are super communicative and supportive in their answers whenever I need to troubleshoot something-that is very important to me!

What do you dislike about Flodesk?

Right now I wish that they had more versatile options with Segmenting and Tagging, but I understand and realize that they are a growing company (they are fairly new-I mean like 5 years old right?) so they are still growing in so many ways! They HAVE offered and grown so many amazing features that I have grown to admire and appreciate in my own email marketing strategies!

What problems is Flodesk solving and how is that benefiting you?

Well, I am a small business owner and Flodesk helps me stay connected with my community. I can stay connected with the three different members of my group (I serve as a family photographer, branding photographer, and a systems/workflow educator for creatives) so I am able to communicate effectively with all three groups! Also, Flodesk has helped me out with my launches for the education side of my business!

Small Business (50 or fewer emp.)
Jun 15, 2023
 Source
Overall Rating:
5.0
TB
Taylor B.
Founder
Share
"Incredible!"
What do you like best about Flodesk?

Affordable! My previous provider was hundreds of dollars per month and it kept going up. Workflows are super easy to set up and the templates are GORGEOUS.

What do you dislike about Flodesk?

The only issue I've run into is excluding emails currently in workflow from my regular newsletter. You also can't filter by multiple segments.

What problems is Flodesk solving and how is that benefiting you?

My open rates with my previous provider were abysmal. My emails were just going to spam. With flodesk, not only are my emails getting delivered but people are opening them!

Small Business (50 or fewer emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
AG
Andrea G.
Senior Manager Fp&A
Share
"Easy to use & beautifully curated"
What do you like best about Flodesk?

What I love most about Flodesk is that it goes beyond a standard email service. You can customize your user experience to match your branding, add photos, links, and anything you might want to include in notices to your email list! They even have a check out option if you want to include sales directly in your email! Being able to create visually appealing messages that are on brand in a way that is efficient and easily duplicated makes the process not only fun but simple. It's really one of the most fun aspects of my business because of this!

What do you dislike about Flodesk?

The one downside is that it is a separate application but I've looked into the email solutions that are integrated with my website and they just don't compare. Flodesk continues to be a no brainer for me.

What problems is Flodesk solving and how is that benefiting you?

Flodesk allows me to keep my highly engaged customers in one location by managing my email list and allowing access to their inbox any time I decide to send out an email. Flodesk is also allowing me to do so in line with my brand which helps to create a seamless experience for my customers through familiarity with my branding and my voice.

Small Business (50 or fewer emp.)
Jun 14, 2023
 Source
Overall Rating:
5.0
Emmy P. avatar
Emmy P.
Business Owner
Share
"Left and came back, no one beats Flodesk!"
What do you like best about Flodesk?

I had used Flodesk for years and loved the ease and beauty of the templates, the great font selection and functionality. I was swayed to another platform by a web designer and immediately realized I'd made a huge mistake! I was so grateful to have a great customer service experience and be welcomed back to the Flodesk community!

What do you dislike about Flodesk?

The only issue I've ever had is once in awhile the text section will glitch if I've been editing a newsletter for a long time -- I simply have to exit out and resume, the glitch is fixed.

What problems is Flodesk solving and how is that benefiting you?

I write frequent emails for my blog and my retail business and I love that Flodesk is always offering me the best and easiest ways to do this! The format is simple and beautiful, there are great template options, and it makes setting up forms and workflows so easy!