Segment Pricing Overview

Segment makes building a stream of trustworthy, accessible events and identities for your analytics and marketing tools much easier to achieve and maintain.

Cost can become an issue for companies with significant volumes of anonymous (marketing) traffic.

Segment solves the problem of connecting disparate data sources and data destinations by making it much easier to build data infrastructure that delivers reliable, scalable data.

The technology has always been impressive, but Segment has managed to iterate and evolve with the challenges and needs many of our clients face. They've been great partners and together we've been able to realize tangible and at bottom-line boosting value for our respective customers.

The downside of Segment is that, like any CDP, you have to be pretty committed to it long term as it will be very entrenched in your digital ecosystem. That's not necessarily a Segment-specific problem, but it is very important that customers (especially those with little knowledge in the space or are less technically sophisticated) understand what they are signing up for (and how to realize value).

Segment helps our clients to remove data silos and get an accurate and high-confidence view of the customer across all touch points. This provides consistency when measuring and reporting on critical KPIs, enables teams to have access to a standard set of data for insight and activation, and saves what would otherwise be a sizeable engineering and infrastructure budget for building this type of capability in-house.

The best part about Segment is the ability to combine user data from very different sources. No matter if it's from an api, sql or even excel. This makes it possible to very quickly start extracting value from your datasets without first having to spend huge amount of time and resources.

The ability to quickly set up tracking for spesific events requires some more setup than other tools like Google Tag Manager. This can be a problem for non-technical marketing people.

Unified tracking across all platforms. The ability to easily identify users across their devices and different touch points has made it possible to visualize and analyze the entire digital customer journey from A to Z.

The connections and personas functionality are critical for our business, as several integrations are built upon Segment as a connector.

Price is a bit hefty, but factoring in saved integration and maintenance costs, the price is worth it.

Integrating tracking with paid ads and powering other CRM programs.

Ease of implementation of events. Plug and play any new destination. Protocols helps us keep a close tap on the efficient implementation of the events even when there is no QA.

Pricing is slighltly on the upper side, especially post the acquisition. If this can be worked upon then rest everything is very good. Very reliable service from them.

Unified analytics for my platform. Help create a data lake for my events (in addition to sending them to other destinations). Help maintain an events library.

Segment is an infrastructure, a tracking framework and a data hub all at once. It has been the cornerstone of our product data and operational data operations since the very beginning.

Even though it provides much control, it still requires strong ownership to keep it clean. Having someone in charge is also essential to control the privacy stakes and the pricing (which can get very expensive).

It solves tracking management and makes dev work much easier when you have multiple tools to send data to. In essence, it makes everyone much more productive, tech and marketers alike.

- Segment was easy to set up and integrate with our website, mobile app, backend service, chatbots, etc., as the origin. - Some plugins facilitate integration with various frameworks and programming languages. For example, in NuGet for asp.net, download the segment package and voila, the same with the npm node js, for instance. - You can send data to multiple destinations simultaneously, for example, mix panel and google analytics, which is very good. - It has integration with practically any data analysis platform you can imagine. For us, it is a complete and excellent product.

- It is pricy!! The monthly cost is absurdly high, especially in big projects, since the price is based on the number of single users tracked per month. - Debugging is not consistent and at higher traffic, it works worse and worse; sometimes it's hard to debug or know what's going on if something goes wrong. - Navigating through the interface is tedious when you have to switch multiple times between sources and destinations. Segment makes data easy, and because of the tool's quality, it comes at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over-enable and connect too much if you are not using it.

Through the segment, we can integrate all our services (from different providers) in various programming languages and platforms in the same channel, monitor our users to improve our applications, and implement use cases related to the client's needs. Currently, without this tool we would not be able to improve our products and satisfy the customer. It also allows you to integrate this with different platforms such as Google Analytics and the Mix panel to observe graphs and funnels on user behavior.

Segment is just amazingly easy to setup and use. Across the entire team (developers, product designers, marketing, product, management and more), the value that we gain compare to the amount of effort spent is just unbelievably good!

Converting to a business (enterprise) account took too long for our organization, and during the wait phase, some of Segment's greatest features were blocked for us to use.

Settings up the infrastructure for PLG and product analytics across all products and departments, lowering dev dependency, creating clearer and better looking code, implementing and integration tools onto our product stack and way more!