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Segment
4.6
(518)
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Segment Reviews & Product Details

Segment Overview
What is Segment?

Segment is a customer data platform that consolidates data from multiple sources to provide real-time insights and enhanced customer profiles. It enables businesses to personalize customer interactions by using AI-driven predictions and recommendations. Segment offers tools and integrations that help streamline data collection, management, and activation for targeted marketing campaigns and customer relationship management.

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Crevio
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5.0
(1)
$29.00/month
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Segment Product Details
Capabilities
AI
API
CLI
Segment
Mid Market
Enterprise
Ease of use
Advanced
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Segment Media
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 18, 2025
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518 Segment Reviews
4.6 out of 5
Enterprise (> 1000 emp.)
Apr 23, 2019
 Source
Overall Rating:
5.0
MH
Melvin H.
Developer
Share
"Full control data"
What do you like best about Segment?

Its graphical interface is very well optimized.

What do you dislike about Segment?

The cache is sometimes too strong and causes conflicts

What problems is Segment solving and how is that benefiting you?

Control the frequency of use of my app and offer products based on tastes

Enterprise (> 1000 emp.)
Mar 24, 2019
 Source
Overall Rating:
5.0
RW
Robert W.
Senior I Os Developer
Share
"Best analytics aggregator out there"
What do you like best about Segment?

iOS integration is super easy and it has so many downstream integrations. I particularly like Segment + Apptimize integration for our A/B experiments. Any new events we send to Segment just magically end up on our Apptimize goals which is super handy.

What do you dislike about Segment?

Couple of things missing that require us to still have other SDK's / Analytics platforms in place. For example Facebook SDK's `FBSDKAppEvents.activateApp()` and exit links for Adobe Analytics We've also had at least 2 experiences with our segment service being down for a period of time. They handled it well tho when we spoke to them on the phone. They explained what went wrong, how they are mitigating it from happening again and they were able to replay the missing events for us.

What problems is Segment solving and how is that benefiting you?

Understanding user behaviour so we can understand if the changes we are making result in more or less user engagement

Small Business (50 or fewer emp.)
Feb 22, 2019
 Source
Overall Rating:
5.0
Sunil N. avatar
Sunil N.
Investor & Evangelist
Share
"The best data management tool"
What do you like best about Segment?

I like how I can connect different apps and manage the data flow at ease. I've been using this tool since a long time now, and never got any complaints about it.

What do you dislike about Segment?

It's missing a few integration which I would like to have but apart from that, nothing.

What problems is Segment solving and how is that benefiting you?

Managing my data flow, reducing errors in it, connecting a lot of apps in one place.

Mid Market (51-1000 emp.)
Feb 19, 2019
 Source
Overall Rating:
5.0
Jack M. avatar
Jack M.
Member
Share
"Segment makes it easy to run a product-led go to market strategy"
What do you like best about Segment?

Huge fan of the ability to send product event data everywhere (including sales tools)

What do you dislike about Segment?

No major complaints. Once you're up and running, the product is fantastic!

What problems is Segment solving and how is that benefiting you?

Sending data from our product and other sources to all of our most important destinations on the sales and marketing side.

Small Business (50 or fewer emp.)
Jan 03, 2019
 Source
Overall Rating:
5.0
AS
Anatoly S.
Ceo & Co Founder
Share
"The best connector for your analytics"
What do you like best about Segment?

Fast and easy solution for analytics task.

What do you dislike about Segment?

Small UI and UX issues in the web dashboard.

What problems is Segment solving and how is that benefiting you?

- Easy setup - Turn on and turn off new analytics services in the dashboard - Real-time debbuger

Mid Market (51-1000 emp.)
Oct 17, 2018
 Source
Overall Rating:
5.0
TK
Todd K.
Product Manager
Share
"Single tool for collecting all your data"
What do you like best about Segment?

Simple, easy to use and a cost per MTU (monthly trackable user) versus raw data. This means we can build deep, rich sets of information about our customers while only being charged based upon the number of customers.

What do you dislike about Segment?

Segment's own dashboard is quickly overwhelmed with so much data and it is really necessary to use another tool to consume and work with the data collected.

What problems is Segment solving and how is that benefiting you?

Customer behavioral tracking and flow across multiple properties and systems. Insights that we haven't had in the past.

Small Business (50 or fewer emp.)
Oct 16, 2018
 Source
Overall Rating:
5.0
SN
Stratos N.
Senior Php Developer
Share
"Full control when gathering information"
What do you like best about Segment?

What I like the most is that, while segment works as an intermediate bridge between the actual site and 3rd party services and platforms, it offers also a real-time monitor so you can see and understand all the process and improve your funnels. Also, it can help you better organize how they work and if everything is in place. Amazing tool.

What do you dislike about Segment?

One of the -unfortunate- dislikes (and this was expected actually) is that in order to keep this flexibility, there's a loss of functionality when it comes to 3rd party platforms working with Segment. But this is a small price to pay, compared with what you get at the end. Also, one other thing is that although they have a great Customer Care department, when it comes to support on the communication between segment and the 3rd party services, the guys usually prompt you to contact the other company. Although this is expected, still, it would be nice to provide a first level answers before forcing you to go to the other service in order to get the answers you're looking for.

What problems is Segment solving and how is that benefiting you?

Having an intermediate platform like segment when communicating with 3rd party services, means that you can easily switch between 3rd party services, with minimum changes in your actual code. The only thing you need to make sure is that the selected section is supported in segment. But that's one of the great things, the amazing support.

Enterprise (> 1000 emp.)
Oct 16, 2018
 Source
Overall Rating:
5.0
KD
Kevin D.
Senior Solutions Architect
Share
"All your relevant data, everywhere."
What do you like best about Segment?

Rapid development and implementation of Segment is probably the main feature. The UI is easy to interact with to see all of your sources and destinations, even for very large installs. Being able to quickly validate that data is sending with sample payloads is an excellent feature. Customer service is king and this company has it down cold. Anytime I have a question or an issue, they're ready to help.

What do you dislike about Segment?

Salesforce functionality is currently limited to standard objects. If you need to work with custom objects, you need to use another tool to harvest segment events and feed them into the custom object in Salesforce. The UI is still a work in progress with some small annoyances but nothing that I would consider a showstopper. They're constantly enhancing their UI so I'm willing to live with minor bugs.

What problems is Segment solving and how is that benefiting you?

Trial and usage data in platform stored in our CRM and analyzed in a few different BI tools. Having all of our data in one place has been a godsend. In the past we had data all over the place and it would take days or weeks to get a good picture of what was happening in our business. Now we have real-time information fed into one place and can analyze it in a BI tool quickly, Amplitude or Chartio.

Small Business (50 or fewer emp.)
Oct 11, 2018
 Source
Overall Rating:
5.0
GV
Grey V.
Founder
Share
"We used Segment to measure the whole thing"
What do you like best about Segment?

The visual query creation tools have made it incredibly easy to create very complex joins across many data sources an step through the logic later on when we want to make changes.

What do you dislike about Segment?

5:35pm downtimes have on occasionally coincided with deadlines where we were crushing to get out some numbers.

What problems is Segment solving and how is that benefiting you?

We used Segment to create a huge variety of operational dashboards, including key business metrics for the CEO, user social behaviors, and even to identify users of our platform that built up their own large audiences. Identifying our influential customers has a huge help to the marketing team.

Mid Market (51-1000 emp.)
Oct 10, 2018
 Source
Overall Rating:
5.0
LC
Loïc C.
Director Of Engineering, Crowdsourcing
Share
"I love it"
What do you like best about Segment?

no need to put 50 snippets in the code the product team has the hand

What do you dislike about Segment?

features that are gated for enterprise users I want to use protocols and personaes

What problems is Segment solving and how is that benefiting you?

product team has been able to experiment with many of new tools without bugging engineering

Small Business (50 or fewer emp.)
Oct 10, 2018
 Source
Overall Rating:
5.0
SG
Sergio G.
Founder
Share
"Integrating Segment is a no-brainer for most companies"
What do you like best about Segment?

Segment: - Is very easy to implement - Has multitude of tools can be then added or removed from their dashboard, from marketing to business intelligence - Just keeps getting better One of the best features you can get from Segment is getting your data back; that mean that a lot of analysis can be done manually by someone with some data science experience without having to pay for more expensive business analysis tools. And the data is there for you to keep, and even transform, and then can be send to other tools that might not even exists yet! All because Segment takes care of the integration, retrieval, and delivery of that data.

What do you dislike about Segment?

The pricing can be steep depending on the size of your company and stage. They are very good to work with, though, so properly explaining your use case, what you expect from it, and what budget you have in mind can get you a long way into getting a good price.

What problems is Segment solving and how is that benefiting you?

Consulting.com has a small engineering team and an even smaller analytics one, as the sole Product Manager, with Segment we have been able to juggle analysis for business critical decisions; integration of tools required by marketing, sales, etc.; and a growing company doing something different in its usual market. Segment has allowed us to stay nimble, support most of our use cases, and even build important features from our roadmap in a fraction of the time they would have taken without it.

Small Business (50 or fewer emp.)
Oct 10, 2018
 Source
Overall Rating:
5.0
LH
Luke H.
Vp Of It Retail
Share
"I no longer have to wait to try new scripts on our app"
What do you like best about Segment?

It took me a little bit to realize the full power of Segment but after I did I fell in love. I always felt a little guilty asking a developer to add a snippet of code so that I could test out a cool new tool that I thought could help our business. When I asked them to install segment I thought I was just asking for another script that I would evaluate and eventually remove. That was the last time I ever sent a script. I love being able to simply implement different tracking tools in our web app, testing our products and choosing the ones that will help us achieve our business goals all without ever having to send a snippet of code to a developer.

What do you dislike about Segment?

Setting up tracking by logins was a little tricky and the documentation did not help too much. Additionally setting it up for Staging, Development and Production branches is not too easy and we still do not have it set up properly.

What problems is Segment solving and how is that benefiting you?

We are able to evaluate how people use the app, where they get stuck how often they are using it, what pages/ features are being used and how often.

Mid Market (51-1000 emp.)
Oct 10, 2018
 Source
Overall Rating:
5.0
GO
George O.
Marketing
Share
"Essential if you have tracking in mind"
What do you like best about Segment?

I like the way it integrates with any other analytics and marketing tools and seemingly collect and pass on the full customer data. I was also impressed by the price and ease of implementation.

What do you dislike about Segment?

For the purpose that Segment fulfills, i don't see any faults or lack of features. All that was needed is there pre-packed and ready.

What problems is Segment solving and how is that benefiting you?

I needed to tie user data with its session data in an easy way and have it passed on to other analytic tools and marketing tools to properly analyze conversions, the path to conversions, session details and so on. Segment was essential in tying user data with session, now each session corresponds to a specific user with all its historical data and not just an anonymous number.

Small Business (50 or fewer emp.)
Oct 09, 2018
 Source
Overall Rating:
5.0
GM
Gerard M.
Software Engineer
Share
"Best way to unify your analytics"
What do you like best about Segment?

The language specific APIs are very well documented and once your app is hooked up properly, the plug and play nature of destinations is super useful for piloting different tools. I really like how clean segment can keep code compared to implementing 3 or 4 tool-specific APIs.

What do you dislike about Segment?

I wish the debugger kept track of more history so I could go back further than 40 events without using a destination to record it. Some of the tool-specific features are not supported compared to using their tool-specific APIs.

What problems is Segment solving and how is that benefiting you?

Once you need more than one tool that relies on events from your application, segment makes sense. The single API for multiple destinations keeps the code clean. And the turnaround from deciding on a tool to the tool providing value or realizing a tool is not useful becomes very small.

Mid Market (51-1000 emp.)
Jul 06, 2018
 Source
Overall Rating:
5.0
ML
Martin L.
Founder
Share
"Great product"
What do you like best about Segment?

The number of connections, the ease of setting everything up, and their commitment to keep everything up-to-date. It's a great platform.

What do you dislike about Segment?

Honestly, logging in is annoying b/c Chrome Password Manager and Lastpass don't recognize the form fields, so they won't auto-populate with my credentials. Otherwise - it's great!

What problems is Segment solving and how is that benefiting you?

We're dumping our marketing data (website, hubspot, UX, ads, etc), sales data, help desk, and finance platform into a data warehouse so we can build a custom DMP for various business functions.

Small Business (50 or fewer emp.)
Jun 12, 2017
 Source
Overall Rating:
5.0
AE
Avi E.
Founder
Share
"Easy and Robust"
What do you like best about Segment?

Over the past few years I've implemented segment with 3 different companies. Each time I've been very pleased with the ease of setup and maintenance. On top of all of that, Segment has continued to add more robust and valuable features (e.g. warehouses) with great customer service/help when needed.

What do you dislike about Segment?

I wish there was a 'native' analytics experience in the web product, at least as a baseline. I think there could also be some value in a workflows/transformations feature as well.

What problems is Segment solving and how is that benefiting you?

We are using segment to track user behavior in a centralized way while also making the data accessible to various tools we rely on. It has also been really valuable to use to consolidate user interaction data from multiple sources into a single warehouse.

Small Business (50 or fewer emp.)
Jun 08, 2017
 Source
Overall Rating:
5.0
TP
Thomas P.
Data Operations Manager
Share
"Excellent"
What do you like best about Segment?

The team, customer support and overall service

What do you dislike about Segment?

Nothing much, really ! Can't say more than that, great product that's all.

What problems is Segment solving and how is that benefiting you?

Data pipeline management drastically improved.

Small Business (50 or fewer emp.)
Jun 07, 2017
 Source
Overall Rating:
5.0
TP
Ty P.
Founder
Share
"Vital data tool for our drive to Legalize Trees"
What do you like best about Segment?

One of the simplest, but most effective products we utilize to understand the early growth of our unconventional startup, Segment is an essential ingredient in the mix.

What do you dislike about Segment?

Wait, there is something to dislike? News to me.

What problems is Segment solving and how is that benefiting you?

A tool like Legalize Trees comes to life by connecting with a well understood community of committed folks. Segment allows us to connect appropriately, in an authentic voice well received by a diverse community of Americans nationwide.

Small Business (50 or fewer emp.)
Jun 07, 2017
 Source
Overall Rating:
5.0
TA
Tim A.
Head Of Analytics
Share
"Best analytics solution for startups "
What do you like best about Segment?

Segment is the only analytics event provider that lets you easily and cheaply take your event data into your own environment. Other ones either charge a ton (GA) or make it really hard to export data. I recommend Segment to every startup I advise.

What do you dislike about Segment?

They need to build more sources. Many of the services they have integrations with could be great sources.

What problems is Segment solving and how is that benefiting you?

Event tracking and exporting data from other services (example would be zendesk). The event tracking is easy to implement and I love that you can export it to your own data warehouse.

Small Business (50 or fewer emp.)
Jun 07, 2017
 Source
Overall Rating:
5.0
WM
William M.
Technical Lead
Share
"Analytics + Warehousing in a day"
What do you like best about Segment?

The onboarding process - Segment has clearly spent a lot of time perfecting the process of getting up and running with multi-platform analytics & data warehousing. In a matter of a day I had integrated analytics into an application, shared that with multiple services, and routed it to our data warehouse.

What do you dislike about Segment?

The Team plan is fairly priced for what you get, but it's a big jump up for the (our) simple initial use case of setting up multiple environments for a single application, or sending analytics data from multiple related platforms.

What problems is Segment solving and how is that benefiting you?

For a startup, Segment allows developers to focus on building the application without costly distractions. Segment's data warehousing has saved us a ton of what would have been costly data systems architecture time. The flexibility to leverage any existing analytics platform as our needs evolve is an excellent value. The analytics.js API is very well designed and has been painless to incorporate into our React / Redux app (thanks to the redux-segment library).