Segment Reviews & Product Details

Super easy to implement, ability to track multiple source and easilty connect the data. In addition, the integrations are super easy to set.

1. It get's super expensive once you grow and start sending many events. 2. It requires code to disable an intergration from a source.

Data across all of our assets, web and mobile.

Powerful tool to collect all the data necessary to funnel into all the tools that we use today to understand our users, to optimize marketing campaigns, reach the right target audience and all of that with well-built integrations!

Nothing in particular that comes to mind

We tracked all the user interactions with Segment and piped the data into our analytics and marketing tools

Segment enables us to control the sources and destinations for our data while serving a critical enabling function around privacy and data governance. It makes a LOT of data plumbing easy and easier to do the right way.

Segment is a large bill that scales with usage. I wish there was better support during source/destination setup for understanding if enabling something would add cookies.

Segment solves 2 problems: 1) Makes plumbing data a lot easier 2)Makes it far easier to handle privacy requirements

The personas feature is extremely helpful to be able to follow a user through their full customer journey. This can then be used to build audiences using on site data and send to downstream tools like facebook or google ads, or connect to a data ware house for further analysis. For example, based on this customer journeys you can work on an attribution model using first party data. Also, Segment's UI is very easy to use and understand and there is a lot of documention to work with.

The personas feature is not part of the Connections feature in Segment, so it requires an additional purchase/plan if you want the single view of a customer.

Segment is giving non technical teams the possibility to be able to send collected data to destination such as Facebook or Google Ads without the need of a dev source. It also, gives the ability to really leverage collected data for audience building, communication and behavioral analytics.

Segment is doing a great job abstracting and managing a client platform's complexities, including all the known challenges of ingesting real-time streaming data and handling multiple sources to multiple destinations. The management of data sources and destinations is very intuitive and easy. Also, creating new, non-native sources and targets using the Functions feature is very helpful. Using "SQL traits", we keep many complex users attributes in sync across our core business and CRM platform.

Some recent changes in UI are a bit confusing. We miss the SQL server support for the warehouse. In general, due to the Function feature, we can create any missing source and destination we need.

Segment solves all problems in creating and maintaining a data platform with a small team. It's very robust, feature-rich, and has a fantastic support team (really, they are overwhelming). Using Segment, we can keep our customers close, helping us provide better products.

Being able to visualize the connection points between data inputs and outputs is extremely helpful for understanding how our data connections relate.

There is a decent learning curve to understanding the system, but there are definitely less user-friendly systems out there.

It helps me to funnel events from disparate systems and send them to downstream data sources. Additionally, creation of customer segments/personas helps to understand the user base and target marketing, outreach, etc. effectively.

Really easy to setup new sources and new destinations. They have so many integrations out of the box that it's really rare you don't have what you need. Debugger tool is quite handy. I'm always amazed when I discover a team not knowing Segment and wondering if they could benefit from it. It just saves so much time.

Based on your permissions sometimes you don't see some sources or destination, but you don't know they're there. Just something stating that some stuff is not displayed would help stop pinging teammates.

It's helping us collect all the data from all third party tools and send it everywhere we want, very easily. Basically you don't have to wonder if or how you'll connect 2 apis to pass some data from one tool to another. Saves a lot of time.

I like the fact that I can track events at real time with very minimal integration needed on my end. The SDKs provided make it very easy to integrate and use the product.

I love the product so far. Not yet used it long enough to find something I do not like. Only used the tracker so far and it works well.

I would like to track user events both in the backend and the frontend. Segment allows me to asynchronously fire events with information that I can then use to understand user behaviour and improve.

It's so easy to setup Segment sources and destinations. And there are so many native integrations there's almost always a solution built right in.

The way usage is measured can be confusing. We don't always know how close we are to our plan limits and what factors are driving it.

We have many inter-related systems that need to share data. Segment is a great tool for tying all of those systems together and keeping them in sync.

The connections and personas functionality are critical for our business, as several integrations are built upon Segment as a connector.

Price is a bit hefty, but factoring in saved integration and maintenance costs, the price is worth it.

Integrating tracking with paid ads and powering other CRM programs.

With over 200 out of the box integrations, it has enabled our business to minimise development effort and seamlessly connect multiple systems in no time.

A lot of integrations to remain in beta and some have required custom solutions due to volume of data, I.e, hubspot.

Segment allows us to create a customer super object and ingest data from multiple sources. This joined data can then be leveraged in many ways

The ease with which you can send events to destinations (ad platforms, ESPs, etc.). Also helps marketers, product managers, and engineers get on the same page about what is and should be tracked.

Would be great to have a system similar to Facebook pixel helper that lets you click around your site to create/define events. Instead, you have to rely on engineers to code each event. And it would be great to have a tool that helps you create a schema. It's laborious work that could be easier with some sort of tool to help guide someone through that process.

Segment simplifies collecting data around how users interact with your product and communicating that data to external sources, like ad platforms, email providers, etc.

Simple to set up and integrate with multiple destination categories.

Should implement SSO login. Live debugger could be made more comprehensive.

Getting insights into the customer behaviour and co-relating those against product bugs.

1) Super simple to set up and then make the API calls. 2) Very impressed that they also have a Rust crate. Documentation for using it was great because of the sample code. 3) Debugger is very responsive to events.

The documentation around the rust crate is a lot less comprehensive than the documentation for analytics.js. Wish there was more documentation.

Mostly piping app events to Amplitude for data analysis. Also realized we could use this for customer.io and sending transactional emails/ drip email campaigns.

The ability to manage all the data in one place, test connections with different destinations and collect website analytics without installing tens of plug-ins on the website.

There isn't a whole lot I can say I dislike about Segment. Any product can improve but I don't think there is anything I dislike per se.

Collecting product analytics and sending it to different tools. Segment enabled us to do it without installing code snippets from each tool directly on the website.

My favorite part of Segment is all of the partner integrations. It makes it fun to use and integrate with new systems. Also - Analytics Schema Unification - Debugging tools - Event filters - protocol violation views. Big high five to your product team. You guys are creating the right paradigms.

I wish Segment had a Unity SDK! Don't you want more game dev clients?! I also with the protocols were a little more friendly to navigate at a high level. It's be nice for new analysts to see it all at once and get a sense of an app's analytics - but there's a lot of clicking involved currently. I wish push notification integrations were a little more evolved/cleaner. More user deletion / CCPA / GDPR options would be helpful too.

First and foremost - Schema fragmentation! Eliminating excessing site tags across applications - this is awesome. We are now a more insightful organization.

The breadth of options for integration with applications is great. In my experience, there hasn't been any frustration given that Segment provides SDKs and APIs for many languages. One of the key points for me was the ability to create Source and Destination Functions which allowed me to code a custom data treatment before the events reached the downstream systems.

As a Data pro, I would like to have a wider set of features to create a monitoring dashboard ensuring that the data flow and integrity are of an acceptable standard for the organization. There out-of-the-box cover most of the needs, but I would like to go a bit beyond that.

Essentially, being able to manage multiple sources and multiple destinations while keeping an organized, uniformized track plan. In organizations where there are many and ever new data sources and destinations, having a visual yet comprehensive tool such as Segment, helps a lot.

Segment offers a lot of integrations that make the distribution of analytics data a breeze.

The price is a bit on the high side. We exceeded the 10,000 MTU (monthly tracked users) very quickly. The next tier is a custom one.

We are using Segment to distribute data across platforms (Redshift and Google Analytics).

very easy to setup and track all kind of events, great documentation, and finally all data in one source

yes! sometimes the documentation is onconsistent: eg about the naming convention for events

beinging fragmented data from all kind of different sources (website, platform, etc.) into one dwh

Easy installation, wide integrations coverage, very developer friendly, excellent support, consistent new technology delivered, single platform for your event stream data

The personas feature is limited because of how many custom traits you can add... also it's too bad they don't give you multi-touch attribution out of the box and sync it to your CRM for you

Solving having a single way of defining events and making all the data flow properly for our key growth toolsets. We have saved 100s of engineering hours and were able to have a sophisticated martech stack quickly.