Segment Reviews: 4.6/5 — Highly Rated

Super easy to implement, ability to track multiple source and easilty connect the data. In addition, the integrations are super easy to set.

1. It get's super expensive once you grow and start sending many events. 2. It requires code to disable an intergration from a source.

Data across all of our assets, web and mobile.

It was very easy to setup in my webapp and their APIs are so simple. Segment has a lot of educational videos which help to improve the outcomes. Their integrations makes the work so much easier and simpler

Integrations with CRMs still complicated because of the way to match information into a deal

Have standarizes data across multiple tools in a easy and simple way

Powerful tool to collect all the data necessary to funnel into all the tools that we use today to understand our users, to optimize marketing campaigns, reach the right target audience and all of that with well-built integrations!

Nothing in particular that comes to mind

We tracked all the user interactions with Segment and piped the data into our analytics and marketing tools

Inflow and outflow of data. Help in managing multiple data source at once. Integration with all leading tools. Ease to manage.

Need technical expertise to setup. Customer support available only through mail or help documents.

Help in centralisting the code. Once segment is implement, no need to implement tool wise code. With the help of segment we can outflow data to number of tools like facebook, google ads, moengage etc.

Easy to use snippets and wide range of integration support without costing additional spending.

The documentaion is a bit confusing and requires additional research to implement.

Data pipeline from app to other destinations

Implementing Segment's tracked events is super easy and ends up being a fantastic lightweight all-in-one solution for tracking, planning, pruning, and reliably forwarding the events and properties that you want to destinations that they integrate into (which are MANY).

The user interface when building tracking plans or tracking plan libraries is a bit clunky and awkward to work with, as well as some of the navigation in the Segment UI.

Segment allows us to track events and event properties as well as user properties that meaningfully describe what our users are doing on our sites and thoroughly detail our customers and their changing makeup over time. Moreover, Segment allows us to clean out any noise that may come in from various systems and only send what we want to send where we want to send it (and be able to view the status of sent data). This has sped up our insight creation and made insights very reliable with current data synced on a schedule. Lots of hours have been saved by setting up Segment to do what we want it to.

Segment.com has proven to be an exceptional data collection platform, offering powerful capabilities for gathering data from multiple sources and seamless integration with various destinations. Its strengths lie in its user-friendly setup and efficient debugging process, making it an ideal choice for businesses seeking fast and reliable data transfers between applications like PostHog, Google Analytics, and Power BI. The experience when I switching data in Customer Success Platform from one to another is absolutely smooth. Another noteworthy aspect of Segment.com is its efficient debugging tools. Troubleshooting any potential issues during data transfer is quickly, thanks to the platform's comprehensive debugging features. The realtime debug can be seen when done your setup.

The billing management process could be more user-friendly. Having to handle billing-related matters via emails every time can be somewhat cumbersome. A streamlined and intuitive billing interface would be a welcome enhancement. Lack in supporting some specific software like Pipedrive CRM. It can be help via functional feature but hope become native in the futher

Segment solves the challenging problem of implementing tracking technology across multiple sites and platforms, including web, Android, and iOS. By offering a unified solution, Segment streamlines customer data collection and grouping processes. This benefit has been highly advantageous for our team, as it simplifies the way we manage and analyze data from various sources, providing us with a comprehensive view of our customers and their interactions

The segment is the state-of-the-art tool for real-time data collection basis the audience and environment from live applications/SDKs with support for integrations and data analytics

The segment is costly compared to other product analytics tools and has some synchronization challenges. Also, maintenance and monitoring require effort to keep the authentic and clean data

Segment helped us in collecting and analyzing the real-time data with good quality and consistent insights to manage the product strategy, campaigns and deliverables basis the trends observed

The Connection product is reliable and documentation is upto date, allowing someone to self serve and not rely on customer services. The customer services team are very helpful and transparent on when issues are being worked on or there is a delay.

The Event Delivery functionality within a destination (part of the Connections product) needs some work. It is confusing to know exactly the success / failure rate for a given time period.

- Sending data to our Snowflake data warehouse - Sending data to marketing destinations

Segment's UI and setup makes it incredibly user-friendly and easy to use. It's detailed documentation also gives you all the information you need to get started immediately.

There are a number of sources and destinations that are not available on Segment yet. Specifically CRM destinations and integrations.

We're sending all event-driven data from our website, app, and cloud sources via Segment to our data warehouse and a few key destinations. Being able to do with limited dev resources has been a massive time saver.

A few key highlights with Segment: 1. Lots of pre-built integrations to hook into existing customer data sources and destinations 2. Identity resolution capabilities to merge duplicate customers and resolve identities when partial information is available 3. The realtime Profile API enabling personalization of internal products with the rich customer profiles available within the Segment CDP

Although the Protocols add-on looks particularly valuable (provides a way to centralize tracking plans and provide some rigor on what data is entering the CDP), it is priced quite steeply.

Segment CDP enables us to know our customers by enabling the: 1) Data Collection on customer behaviors across all of our products and services 2) Data Aggregation for building a single “Golden” customer profile 3) Data Activation by distributing the customer profile to our warehouse, our products, and our 3rd party systems

- It has improved our data tracking plan - It has improved the accuracy of our data: sending the same data to all tools, something that was previously impossible with 1-to-1 integrations - It has sped up our third party integrations as we no longer need to rely on the development team to do them - Onboarding experience has been the best I've experienced in enterprise software

My only complain is that there's a few minor bugs here and there. Nothing major that hasn't been solved with their tech support.

- Tracking high quality data (with the right naming conventions, and properly coded) and making sure it stays that way. - Then routing this data to other third party tools without relying on our development team

Setting up new data sources and destinations is simple. Managing the flow of data is seamless.

The initial setup of Segment takes a decent amount of dev resources to implement successfully.

Segment helps manage our data by acting as the source of truth and central hub for all customer data.

High-end expierence, interdace is very friendly and you can do so much customizations. Almost every connection I need is there, and many are being added. This saves me and the other developers so many time!

I mostly LOVE using Segment; The singal thing that would improve this is more "cloud-mode" integrations over device mode ones - to save some bloat & loading time on the app. This will also offer even more flexabiliity (to the already great flexability Segment currently provide)

Consulidating all of our integrations in one place; Allow non-technical people to chage logic over different 3rd parties; Save some bloat size of the app; Save time for our developers

The technology has always been impressive, but Segment has managed to iterate and evolve with the challenges and needs many of our clients face. They've been great partners and together we've been able to realize tangible and at bottom-line boosting value for our respective customers.

The downside of Segment is that, like any CDP, you have to be pretty committed to it long term as it will be very entrenched in your digital ecosystem. That's not necessarily a Segment-specific problem, but it is very important that customers (especially those with little knowledge in the space or are less technically sophisticated) understand what they are signing up for (and how to realize value).

Segment helps our clients to remove data silos and get an accurate and high-confidence view of the customer across all touch points. This provides consistency when measuring and reporting on critical KPIs, enables teams to have access to a standard set of data for insight and activation, and saves what would otherwise be a sizeable engineering and infrastructure budget for building this type of capability in-house.

Segment makes building a stream of trustworthy, accessible events and identities for your analytics and marketing tools much easier to achieve and maintain.

Cost can become an issue for companies with significant volumes of anonymous (marketing) traffic.

Segment solves the problem of connecting disparate data sources and data destinations by making it much easier to build data infrastructure that delivers reliable, scalable data.

The primary feature that drew us in was the developer-centric experience. We originally started using Segment many years ago as a client-side analytics aggregator, but when we started investigating the server-side capabilities it really took off for us. We now have better (cleaner) customer data than we've ever had, and by switching to server-side analytics we have a complete picture (no more Cookie acceptance issues). When we switched to server-side it was trivial to build a proof-of-concept to get wider team buy-in. Their API docs replaced two different teams of external "integration partners", and we had a working PoC running in a day. Within a week we had completely switched our integration strategy. Of course the range of destinations is the other killer feature - specifically large enterprise systems like Salesforce, HubSpot which typically require specialists.

In common with a lot of large integration products there is a lot going on within Segment, and you can get lost, but honestly it's nothing compared to bigger, older systems - this is not a reason to not use Segment.

Getting a single view of our customer data, and propagating that data into the external sales and marketing systems that rely on accurate, timely, data. With Segment as the data broker we have a single, simple, server-side integration point that the developers love, and a set of integration tools (mappings) that non-technical users can use to integrate with their tools.

All the documentation, whether it be about events or destinations. In addition, the support (both solutions architect and contact support) is very responsive. Lastly, Segment provides end-to-end functionality and ease of use (integration with destinations, personas tool, and tracking protocols).

Sometimes, the documentation regarding code snippets does not account for more complex coding development and rather only a standard approach to development. Thus, additional technical caveat support would be nice.

Event tracking, destination integration, and engage tool all help us improve the data quality of our core data lake as well as the data we use to make analysis and push marketing campaigns.

It's so convenient to be able to connect new tools to our development environment without having to ping our development team to connect. It saves us so much time to set up and it's very easy to configure going forward. It's just a no-brainer to set up.

I wish Segment had a cheaper plan for startups but I do think it's still fairly priced.

We need to connect our user data from our developer environment to tools like Amplitude, Hubspot, Mailchimp, and a lot more. This would've taken many hours to build and is a pain to maintain when migrating tools. Segment cut the hours of development to minutes.

The debugger tool is super helpful with new apk releases to test new features events.

It sometimes takes a little while for events to sync. Also the advanced search could be more user friendly to allow phone number search

Segment is helping us to verify events and also to send client events to other platforms like moengage, mixpanel and metabase. Helps with better data analysis

Segment allows us to quickly and efficiently route our data from production to various other locations such as mix panel or S3 as needed. Currently, all our required platforms are supported.

It works as advertised, so I honestly don't have any complaints.

When data we want captured or desired events occur on our platform segment allows us to capture them and route them to the necessary services and storage locations. If we didn't have a tool like this, we would have to write custom integrations for everything, significantly increasing the development time.

The personas feature is extremely helpful to be able to follow a user through their full customer journey. This can then be used to build audiences using on site data and send to downstream tools like facebook or google ads, or connect to a data ware house for further analysis. For example, based on this customer journeys you can work on an attribution model using first party data. Also, Segment's UI is very easy to use and understand and there is a lot of documention to work with.

The personas feature is not part of the Connections feature in Segment, so it requires an additional purchase/plan if you want the single view of a customer.

Segment is giving non technical teams the possibility to be able to send collected data to destination such as Facebook or Google Ads without the need of a dev source. It also, gives the ability to really leverage collected data for audience building, communication and behavioral analytics.

Segment enables us to control the sources and destinations for our data while serving a critical enabling function around privacy and data governance. It makes a LOT of data plumbing easy and easier to do the right way.

Segment is a large bill that scales with usage. I wish there was better support during source/destination setup for understanding if enabling something would add cookies.

Segment solves 2 problems: 1) Makes plumbing data a lot easier 2)Makes it far easier to handle privacy requirements

Segment is doing a great job abstracting and managing a client platform's complexities, including all the known challenges of ingesting real-time streaming data and handling multiple sources to multiple destinations. The management of data sources and destinations is very intuitive and easy. Also, creating new, non-native sources and targets using the Functions feature is very helpful. Using "SQL traits", we keep many complex users attributes in sync across our core business and CRM platform.

Some recent changes in UI are a bit confusing. We miss the SQL server support for the warehouse. In general, due to the Function feature, we can create any missing source and destination we need.

Segment solves all problems in creating and maintaining a data platform with a small team. It's very robust, feature-rich, and has a fantastic support team (really, they are overwhelming). Using Segment, we can keep our customers close, helping us provide better products.

Being able to visualize the connection points between data inputs and outputs is extremely helpful for understanding how our data connections relate.

There is a decent learning curve to understanding the system, but there are definitely less user-friendly systems out there.

It helps me to funnel events from disparate systems and send them to downstream data sources. Additionally, creation of customer segments/personas helps to understand the user base and target marketing, outreach, etc. effectively.

As a product manager, Segment allows me to get a great understanding of where data is coming from, and where it is flowing to. This allows me to make my data-based decisions far more confidently, as I am sure it is both coming from the right place & is accurate.

There is not much to dislike, segment has really made my job easier in terms of data needs. One recommendation would be the ability to see a longer history of violation history on the home page. Currently, you can only see 24 hours or 7 days. I would also like the option top see the past 30 days.

The biggest problem segment solved for us was the ability to nail down events for specific actions within our product, and be certain e had the right data on usage at that moment, as well as over time. A big use case of our segment events is to judge user behavior over an extended period of time, so we can understand what leads to conversion, churn, or many other outcomes. Segment has allowed us to not only set up the events necessary to track these, but also be confident in the data we are collecting.

Really easy to setup new sources and new destinations. They have so many integrations out of the box that it's really rare you don't have what you need. Debugger tool is quite handy. I'm always amazed when I discover a team not knowing Segment and wondering if they could benefit from it. It just saves so much time.

Based on your permissions sometimes you don't see some sources or destination, but you don't know they're there. Just something stating that some stuff is not displayed would help stop pinging teammates.

It's helping us collect all the data from all third party tools and send it everywhere we want, very easily. Basically you don't have to wonder if or how you'll connect 2 apis to pass some data from one tool to another. Saves a lot of time.

I've been using Segment Connections for a while now, and the product has delivered on the core promise every single time. Built-in connections with the various platforms make it so easy to implement. The need for tech professionals' help is minimal, as the documentation is well structured and one can find answers to almost everything there. Even if some questions remain un-answeres, the support is always there for you. That creates immense opportunities for business people to use the power of data to support the growth of their business at any stage.

Even though the free tier provides solutions for many challenges, there's still inconsistency with scheduling the destination data syncs. You can't plan a sync whenever you need; it's under a paid tier. There's a workaround, but I believe offering the sync scheduling option would be a huge relief for users still using the free version.

Segment Connections make data collection incredibly easy. Thus businesses can benefit from the power of data at any stage of development. Not even mentioning the power of having data from various sources under one roof.

I like the fact that I can track events at real time with very minimal integration needed on my end. The SDKs provided make it very easy to integrate and use the product.

I love the product so far. Not yet used it long enough to find something I do not like. Only used the tracker so far and it works well.

I would like to track user events both in the backend and the frontend. Segment allows me to asynchronously fire events with information that I can then use to understand user behaviour and improve.

It's so easy to setup Segment sources and destinations. And there are so many native integrations there's almost always a solution built right in.

The way usage is measured can be confusing. We don't always know how close we are to our plan limits and what factors are driving it.

We have many inter-related systems that need to share data. Segment is a great tool for tying all of those systems together and keeping them in sync.