Segment Reviews & Product Details

Very rich in integrations, a vast library of support tools, and a straightforward and structured onboarding program.

As with any powerful platform, setting up Segment does take time, and anyone who is planning on using it should have enough time dedicated for the process.

We are gaining the ability to track our user behavior without making considerable changes to our platform. We will be able to understand better our customers' behavior allowing us to gauge their health correctly and derive important analytics to improve our platform.

I like that we can add other integrations with no code. I also like that the frontend integration with google analytics was a seamless swap.

It felt super easy to accidentally go over our MTU's. But once we figured out why we were going over our MTU's, it wasn't that bad.

All of our data gets funneled through Segment. Frontend events, backend events, even other data that we want to funnel into our data lake for analytics.

I liked the UI was easy to use. Also we did have an script to push data from UI. We used to track every easily the customers UI usage and it was super useful for Product Managers

Nothing! I liked it. I liked the idea of having multiple sources to push the data to!

Track usage of UI which we never understood clearly how clients were using us

The ability to centralize all data in the same tool is the best. You can forget about setting so many different tracking tools and pixels in your web or app

The user interface can be a little unintuitive, and sometimes it gets stuck, so we have to reload the page several times.

It helps us track product interactions with one snippet and send them everywhere.

When starting a new business, its key that we do not waste precious development time on building things that have already been built before. Segments integrations make things easy and fast.

It can be quite expensive however there is a free tier which is quite generous and when you factor in development costs for manual integration the pricing becomes more competitive.

Fast integration with minimal code. Having a single central store for all events data ensuring that we do not duplicate our data unnecessarily on multiple platforms.

The segment provides consistent service and is easy to implement with a moderate amount of planning from a team. They have productized a robust foundation for groups looking to set their teams and systems up for success.

By utilizing Segment you inherently become entrenched in the product itself. Taking a step backward would be a bit of challenge after usage. Thankfully Segment has become a reliable and foundational part of our operations.

Unified data, and establishing a framework with how we gather and classify data. We also utilize Segment to feed data to in-app messaging product Appcues and application analytics platform, Amplitude.

Segment's onboarding and documentation are really helpful. Really easy to get started with, and they've also put out a lot of in-depth guides on Analytics. The UI is slick.

It can become expensive as you need business features or scale very fast. It takes some time for some Destinations to populate, and it can be quite hard to debug that.

Segment helps us unify tracking across a lot of different tools and enable marketing automation without having to rely on engineering to make changes to the product.

My favorite part about Segment is the level of trust I have in the product. They have an excellent engineering team, and their product just works. I've used many tools where there can be delays or missing data and it seems like you're constantly talking with support to resolve issues, but I don't think I have ever had to open a support ticket with Segment. You set it up, and it works great.

The UI can be a little confusing/daunting for first-time users. I first started using Segment in ~2016, and I liked the older UI better. But they have added a lot of features over the years, so the UI probably had to adjust with it.

Integrating new analytics tools and creating clickstream data pipelines with ease. Even something as simple as adding a new script tag to a page take days depending on how your company's internal processes work, but with Segment it's very easy to just click a button and turn on a new tool.

great api documentation for implmentation easy to use platform easily integrated with other apps like amplitude great store of information for product insights

none that come to mind off the bat the UI is great for debugging while implementing and general overview of events would be cool to have stronger visual analytics within segment instead of integrating with another platform

product insight for what features get used how often keeping analytics of user actions to be used for troubleshooting and investigating reported behavior customer actions, seeing what individual customers are doing so implementation managers can advise with that insight

Very easy to implement, with connections for lots of systems. I love especially the ability to send data to an external database (BigQuery or any SQL DB) and also the consistency of data across multiple platforms/systems. The setup and implementation force you to think before acting: Segment also offers a lot of resources to browse through to perfectly plan your tracking system.

The pricing for very big projects is quite high. And then, if one day you decide to stop using it you have to re-build all your tracking stack almost from scratch!

It gives a perfect view of the customer journey: no info is lost and there's data to take whichever decision to create better customer experiences. You can easily understand which features of your product are more used and which neglected, you can segment your audience and do one-to-one marketing, you know exactly how valuable each user is! It saves time in coding (you code once and it's done for all the platforms/systems you have to connect). You can experiment new platforms very quickly (no additional code required, so no engineer involved and you speed up time!).