Segment Reviews & Product Details

There is a series of key events that users take on our website and in our apps. It's just great that you define those events only once and can then push them to all your tool destinations. Our CRM is in sync with our ads accounts, with our marketing automation, with our analytics tools, etc.

I was about to write that we're using Hubspot and that there is no Hubspot destination in Segment. When we initially connected Segment with Hubspot, we did it via Zapier, which felt like a bit of a crutch. But just checked now and saw it has been added. So that's again rather something I like ;-)

1) All our key-events are unified across our entire tool stack 2) Previously, trying out new tools always required a bit of engineering work. The great thing about Segment is that once events are setup by the engineering team, pretty much anyone can connect tools that will receive all events immediately. Marketing could try out different tools for paid ads. Customer Service and Sales could try out different CRM tools, etc. All without having to involve Engineering.

We've been using Segment for 3+ years and it helps us ensure that our data is centralized and shared across all of our 3rd party software.

We haven't had any issues with Segment - it's been worth every penny.

Segment allows us to connect all of our business data so our team can have accurate and real-time information needed to make better business decisions.

I like the ability to have a straightforward, single API for instrumenting all needed analytics events. A powerful debugger to help troubleshoot any instrumentation issues, and the flexibility of choosing from a variety of tools and storage services to pipe event data to.

The only challenge I faced with Segment is the difficulty of determining which segment API calls equates to the needed commands for the analytics tool I'm siphoning data to. This requires a lot doc reading and some trial and error.

The reason we decided to use and stick with Segment is we knew we wanted to explore a variety of analytics tools without committing to one and having the comfort of not needing a complex data migration if we changed our minds in the future.

The simplicity of use, good instruction, SDKs, and virtualized interfaces are all benefits. The simplicity with which sources and endpoints may be added, whether or not there is direct compatibility with Segment. Through Segment, we have the option to include 3rd snippets on our website. The payment model, which charges by use rather than per user, makes it simple to increase adoption throughout the whole organization.

Not much at all! Although the UI changes have indeed been significant, this would've been a source of contention in the earlier.

The source of info: for instruments, data consistency across marketing tools, and session comprehension are all important considerations. It assists in solving the analytics teams' requirement for a consistent approach to users ’ behavioral statistics.

Clear view of what happened with analytics events

There is no clear development/production separation for sources. It would be nice to be able to create a source with debug and production configurations without having to create multiple sources.

Lack of visibility to Analytics people of what is actually being sent. Less debugging imaginary issues from Analytics people, easier to debunk false theories.

The tracking script is excellent and a massive improvement on trying to use google analytics. It doesn't have a big impact on load speed either, which is useful. You can send data to multiple destinations, which is nice. The audience remarketing lists can be useful, although I have found better ways of integrating existing audiences with google advertising. The javascript tag is really good.

You have to pay through the roof to see the value of the software I almost prefer just using google tag manage.r The cost for monthly user pricing is insane. All of their 'AI' stuff is a bit markety to marketers.

Tracking user interactions in the app is probably the best thing you can do with Segment. our app has a lot of in-app purchases, so at every purchase location we can use a descriptive marker to create an event and send it to segment, and then use that data in intercom and other apps for very granular marketing. Our app is written in Vue, so the analytics.js javascript library and the simple analytics.track work very well to create descriptive events.

yes I like it, because it is very simple and easy

no, I like it very much as it is easy to use

I have solved many issues within 10 minutes using segment

Easy to master, lightweight API, great integrations

Couple of times I didn't see the events in my debugger

Segment helps us with collecting data, data analysis, report creation. It could be easily integrated with a variety of tools. The API is comprehensive, the payload is easy to send and handle

The integrations with various data sources and destinations are easy to set up and are very reliable. The performance of the tool is also very good in terms of speed. In addition, the debugger is quite nice in allowing us to view real -time data for triage and spot checking.

We did have an issue in late 2020 or early 2021 where some of the data failed to load to our destination causing some of our critical business decisions to be delayed, however the situation was rectified very quickly and the support team was responsive and understanding.

Segment enables us to understand our interaction with people on our website quickly and thoroughly.

Very easy to connect different tools/ platforms. Features provided by Segment like transformations and filters also make it very customizable for how you want to set up the connections.

Their success engineers have generally been helpful. It's just that we often got paired with engineers in different time zones- which means we probably won't get a reply during our working hours and that it could take up many days to resolve an issue if it requires a lot of back and forth.

Setting up connections quick and easy- saves time and engineering efforts.

enrich data, connect to other numerous tool

Performance, scalability still some work on it

We still struggle to reconcile data fromour CRM / Ads tools and Analytics tool (Google analytcis, amplitude)

How it is easily to integrate from diff sources and to multiple destinations

The only thing is code related that it might generate a lot of boilerplate at some point but is normal

Usually works to have data to create dashboards and usage statistics

As a non-technical person, I don't have enough knowledge of this kind of analytics software. I don't have any technical team to handle any implementation tips. This segment.com software could help me to set up all the features on my own.

The process of integrating other marketing platforms (say adroll) is a little bit hard. Even though you have several documentation it is very hard for me to integrate other marketing platforms with the segment dashboard.

With the use of segments, I could able to have a complete track of my website. I can track the number of forms submitted, purchases & so on. As a non-technical person, I don't have enough knowledge of this kind of analytics software. I don't have any technical team to handle any implementation tips.

Tag once, integrate with hundreds of different marketing platforms—no need for a costly integration project with engineers and product teams.

Expensive but worth time savings if you can afford it. It will end up paying for itself in labor costs with a few integrations.

Prevents lock-in and migration challenges from moving from one platform to another—all your data in one place.

The best advantage of using Segment is that it allows you to connect with hundreds of advanced tools, starting from analytics, through email marketing, and many more in the easiest possible way. You do not have to worry about anything in the area of data management once your Segment is implemented

I would love to have an opportunity to extract the data directly from segment environments, right now we are doing that using some other tools, but that would be a great enhancement

I do not have to worry about anything in the area of data management, there is no need to integrate anything and ask developers for support, which is a great advantage. Moreover, segment helps me to test events and control whether are there any troubles in the area of events triggering or storying

I love how Segment makes it extremely easy to send multiple pieces of data to every tool app and tool used on websites and the app with a single script. Where before, you had to embed dozens of different scripts and use their individual formats to transmit data. With Segment you only do it once and enable/disable these 3rd party scripts as you please.

Inside their app, they have two concepts called Sources and Destinations, and sometimes when you're in one view, it's a bit annoying having to navigate through Sources from Destinations and vice-versa.

The biggest problem is tag management, and there are free alternatives that could potentially solve that issue. Still, Segment has so many integrations that it's hard to compete — you would likely have to write your integrations with these other alternatives. Segment makes it very seamless.

It's a great tool, powerful features, easy to use, integrates with many tools, can't be missing from your marketing tech stack.

It would be great to have more video and hands-on tutorials on youtube.

Measuring customers behavior and sync it to the rest of the tools in my stack.

Documentation, Innovation, and Flexibility. Connecting disparate event sources becomes almost trivial.

Lack of Cloud Data Sources for ERP/PIM related work at the moment. They have done well adding "functions" to ease any custom event implementations

Connecting our silo'd customer information and building a much more efficient data warehouse than we would have been able to accomplish if we rolled our own.

Easy to try / switch on any product I need

Unfortunately, you cannot set up functions to be part of an existing source

Make sure all analytics systems are synchronised, easy and consistent deploy of new analytics tools.

Simple interface, easy setup and incredibly powerful features to capture, govern and protect data and empower the business to self-sufficiently generate actionable insights and audiences, and activate them to any channel - all automatically and in real-time.

My only desire would be to have a more visual experience - highlighting a summary of details and behaviours for each profile, and perhaps some actionable insights that may be of interest to assist in building audiences. This isn't it's primary purpose, but it would be nice to have this feature built in.

I can provide sales, digital, product, marketing, customer service, customer experience, legal and compliance, and data and analytics teams access to a single view of all customer behaviour to create custom and highly targeted audiences for executing interventions to deliver highly personalised experiences to customers.