Segment Reviews & Product Details

The best advantage of using Segment is that it allows you to connect with hundreds of advanced tools, starting from analytics, through email marketing, and many more in the easiest possible way. You do not have to worry about anything in the area of data management once your Segment is implemented

I would love to have an opportunity to extract the data directly from segment environments, right now we are doing that using some other tools, but that would be a great enhancement

I do not have to worry about anything in the area of data management, there is no need to integrate anything and ask developers for support, which is a great advantage. Moreover, segment helps me to test events and control whether are there any troubles in the area of events triggering or storying

I love how Segment makes it extremely easy to send multiple pieces of data to every tool app and tool used on websites and the app with a single script. Where before, you had to embed dozens of different scripts and use their individual formats to transmit data. With Segment you only do it once and enable/disable these 3rd party scripts as you please.

Inside their app, they have two concepts called Sources and Destinations, and sometimes when you're in one view, it's a bit annoying having to navigate through Sources from Destinations and vice-versa.

The biggest problem is tag management, and there are free alternatives that could potentially solve that issue. Still, Segment has so many integrations that it's hard to compete — you would likely have to write your integrations with these other alternatives. Segment makes it very seamless.

I add one snippet instead of multiple ones

The price model changed. The MTU model is very expensive and I wish they would bring back simple API call pricing.

I use GA and WebHook destinations to record events into my own database

It's easy to integrate new applications and send data to other resourses. You dont need to have a developer inject more scripts and wait for a deploy, you can just add more destinations.

We initially had way to many MTU but once we implemented the identify, that number went way down. I also dont like that you can get lost with how many things can be integrated.

We send information to heap, fullstory, google analytics. This makes it easy to add new destinations without having to inject more scripts manually

Segment is super easy to use. I love that I can send objects of data to other data visualization tools.

I dislike how segment is a bit addictive. Once you start passing data, and analyzing it in ways you haven't before, you want to use it for everything.

With Segment, we've been able to identify areas where we can improve our automation. We capture data that is hand-key entered vs. automatically populated. For the data that is most frequently hand-key entered, we're better able to identify where we should spend engineering resources.

Segment truly enables any organization to measure and build. As a data professional, having a monolithic source of truth for instrumentation is genuinely a game-changer. Beyond the load balancing capabilities and the platform extensivity, Segment continuously strives to think on the cusp.

Not much! The UI improvements have been great, but this would have been a complaint in the past.

Instrumentation source of truth, marketing tool data parity, and session understanding.

Tag once, integrate with hundreds of different marketing platforms—no need for a costly integration project with engineers and product teams.

Expensive but worth time savings if you can afford it. It will end up paying for itself in labor costs with a few integrations.

Prevents lock-in and migration challenges from moving from one platform to another—all your data in one place.

It's a great tool, powerful features, easy to use, integrates with many tools, can't be missing from your marketing tech stack.

It would be great to have more video and hands-on tutorials on youtube.

Measuring customers behavior and sync it to the rest of the tools in my stack.

Documentation, Innovation, and Flexibility. Connecting disparate event sources becomes almost trivial.

Lack of Cloud Data Sources for ERP/PIM related work at the moment. They have done well adding "functions" to ease any custom event implementations

Connecting our silo'd customer information and building a much more efficient data warehouse than we would have been able to accomplish if we rolled our own.

Easy to try / switch on any product I need

Unfortunately, you cannot set up functions to be part of an existing source

Make sure all analytics systems are synchronised, easy and consistent deploy of new analytics tools.